Instagram is the top source of traffic and leads for lead magnet quizzes built on Interact in 2026. The way lead magnet quizzes work on Instagram is you post a reel or carousel on a topic related to your quiz, then use a DM automation to send people your quiz if they comment a word like “QUIZ.” Let’s look at 20 successful examples of Instagram Lead Magnet quizzes following this pattern.
- Dr. Sasha Hamdani: Reel about getting overwhelmed by ADHD at the beginning of the year, quiz that helps you find your biggest ADHD problem. Here’s the Reel.
- Career Hannah: Reel about high paying, new jobs that are available. Quiz that helps you figure out where you are in your career transition. Here’s the Reel.
- Advice With Erin: Reel about why Erin created a quiz to help people find their ideal careers (because she is obsessed with helping people with their careers), Quiz to help you find your ideal career type. Here’s the Reel.
- Genuinely Genesis: Reel about Money Archetypes, Quiz to help you find your money archetype. Here’s the Reel.
- Jamie Sea: Reel about how to prepare yourself for more money, Quiz to help find your wealth expansion opportunity. Here’s the Reel.
- Hattie Willoughby: Reel about why you are not changing your life for the better, Quiz to help you find what is blocking you from changing. Here’s the Reel.
- Miss Claire Benjamin: Reel is a skit about asking a dumb question and feeling bad. Quiz helps you find your communication style under pressure. Here’s the Reel.
- Sorority Nutritionist https://www.instagram.com/p/DS20CN6kUoH/
- The Mind Friend: Reel about limiting beliefs and how they shape reality. Quiz to help you find your biggest success blocker. Here’s the Reel.
- Sabrina Zohar: Reel about emotionally unavailable people in dating situations, quiz about what type of lover you are. Here’s the Reel.
- Dr. Desiree Strickland: Reel about the highest paying public health jobs, quiz to help you find your ideal public health career. Here’s the Reel.
- Speech Sisters: Reel about the typical number of words a child will say by a certain age, Quiz helps you find the gap with your child between their speech and the typical state. Here’s the Reel.
- Paget Kagy: Reel about freezing when you try to achieve your dreams, Quiz helps you discover what is blocking you from achieving your dreams. Here’s the Reel.
- Sanctuary with Stacy: Reel about why it may be difficult to declutter your life, Quiz helps you find your decluttering Archetype. Here’s the Reel.
- Cristina Cleveland: Reel showing different home styles, Quiz to help you find your interior design style. Here’s the Reel.
- Michelle Shapiro: Feed post about Histamine issues, Quiz helps you find if you are living in a Highly Sensitive Body. Here’s the post.
- Gretchen Rubin: Reel about how different personality types respond in different scenarios, Quiz helps you find your personality tendency with Gretchen’s proprietary framework. Here’s the Reel.
- Dr. Tracy Dagleish: Reel about patterns in relationships, Quiz helps you find your pattern. Here’s the Reel.
- Carly Banks: Reel demonstrating how to identify your Ayurvedic body type, Quiz helps you find your Ayurvedic Body Type. Here’s the Reel.
- Alissa Boyer: Carousel post about sensitive strength types, Quiz helps you find your sensitive strength. Here’s the Carousel.