If you’re a coach making a quiz, I would guess you are wanting to scale your business and move away from always doing one-on-one coaching. Let’s look at building a quiz for your coaching business through that point of view.
Step 1: Identify a problem your audience faces or goal they want to reach that can be fixed based on personality type
Every great personality quiz I’ve seen recently starts off by understanding an issue your audience faces that can be solved based on personality. Or a goal state they want to reach that can be aided by personality.
Look for these problems in the DMs that people send you, that’s where they typically ask things that require an understanding of personality. Because they expect that in DMs you can ask them questions to understand who they are before giving an answer, so look at your DMs to see what people are asking you about.
I interviewed Erin McGoff, a Career and Life Advice Mentor with millions of followers on social media. She said the idea for her career type quiz came from people DM-ing her asking what career they should be in because they felt like something was off in their professional life.

This is the perfect opportunity for a personality quiz, because the ideal career type for you is based on who you are as a person, I.E. your personality type.
Step 2: Create the personality types or archetypes to help answer the question
These are groupings of answers based on personality type. Meaning that if people are asking you a particular question, and there is a different answer to that question based on what type of person the question asker is, then that is one of your types. Formulate 4-6 types and group everything into those outcomes. This will make it a simple and high converting personality quiz experience for you, and a helpful experience for your quiz takers.
In talking to Erin again, she said that the archetypes for her quiz came from compiling a lot of conversations she’s had with job seekers and job switchers who want to find the right career type. Taking all of those notes and grouping them into six types is the way she formulated her quiz results.

With interact, you can also create your own quiz result pages on your website and redirect to those pages. This strategy is employed when people want to give a more full result right away, versus giving some of the result right away and some by email. Here’s what a result on a custom site looks like, thanks to Gretchen Rubin for this example.

Step 3: Write questions to determine which personality type someone is, write like you talk in real life
Look back at your DMs and see how you ask questions to determine which outcome someone should get when you talk in your DMs. Look at how you speak, how the people tend answer, and turn those into your quiz questions. With personality quiz logic, every answer choice correlates to one or more of the personalities at the end, and whichever personality has the most correlations is the one that’s shown to the quiz taker as their result. So write your questions in a way where one of the answer choices relates to each of the results, or where each question is related to one of the results if you are asking a definitive question.

Step 4: Ask for an email so you can send a more complete version of the results
Interact quizzes have an average conversion rate of 40% across 100 million leads generated since 2013. The best way to achieve a conversion rate of 40% or higher is to ask people if they’d like to opt in so you can send them a more complete version of their results. With Interact, you can integrate this email into your email software directly, and then send people an email with their full results breakdown. That way they can get into your email system where you can send further emails and nurture into paying customers, or increase your ad revenue if you are selling sponsorships in your emails.
