Dr. Morgan, Attachment Expert, has a quiz that has added 40,000 people to her email list since it launched in 2020, and it works on autopilot. I got to interview her on our podcast and she said the quiz is the best converting lead magnet she has, and she never has to do anything to the quiz, it just runs.
She created the quiz because it helps people find their attachment style, which then sparks the conversation around how to work towards secure attachment. She promotes it on her podcast, instagram, and website. The quiz consistently adds email subscribers to her email list, where those people can be nurtured along until they are ready to work more closely.
The quiz runs on Interact and has 11 questions. Each question asks about a different aspect of attachment and each answer choice correlates to a different attachment style, or multiple, using personality quiz logic.
The quiz uses the multiple results option to give people a more detailed breakdown of their attachment style instead of just showing one. A nice touch to making it feel more personal.
You can click into each result and see more details for a more detailed breakdown.
Thank you Dr. Morgan for using Interact, I’m so glad the quiz has added 40,000 email subscribers to your list, and it’s still running! We’re grateful to awesome creators like Morgan who create such excellent quizzes for lead generation!