Kylee Chandler is a podcast growth strategist and founder of Podcast Marketing Hub. She builds quiz funnels specifically for established podcasters, using Interact quizzes to turn new listeners into engaged subscribers and paying customers. Her podcast listener quiz is the same framework she builds for her clients, and the results speak for themselves.
The most striking example from her client work: a functional writing coach named Savannah launched a quiz funnel with Kylee’s help in April, and by September had increased her annual revenue by 77%. Of the 140 people who enrolled in her digital course that year, 84 came directly through the quiz funnel. Her podcast also grew by 24% over the same period, and over 5,000 people moved through the full quiz funnel with a 65-70% conversion rate.
The quiz Kylee built for Savannah was called the Functional Writing Roadmap Quiz. It identifies where someone is in their writing journey across four audience segments, from beginner to advanced, and delivers a personalized podcast playlist based on their result. Rather than sending a new listener to sift through 500 episodes on their own, the quiz hands them the exact episodes that match where they are right now.
What comes next is where Kylee’s approach really differentiates itself. Every quiz taker enters an 8-email nurture sequence tailored to their specific result bucket. The emails introduce the host, share top resources matched to that listener’s stage, and ultimately point toward the offer that fits their needs. People who aren’t ready to buy during the sequence stay warm and convert when a launch eventually comes around.
The quiz data also became a content strategy tool. When Savannah saw that 80% of her quiz takers were landing in the beginner and early intermediate buckets, she used that insight to refocus her podcast content toward the pain points and questions that segment actually had, rather than creating episodes for an audience she assumed she had.
Kylee’s framework works because it treats the quiz as a scalable version of a one-on-one onboarding conversation. As she put it on the Interact Podcast: “The quiz is a preview of the experience of what it’s like to work with whoever made the quiz. It’s a trial of your digital product in a way that is scalable.”You can explore Kylee’s approach and take her own podcast quiz at podcastmarketinghub.com/quiz, and find her on Instagram at @kyleejchandler.