How do you feel when someone asks you a great question about yourself? The question immediately grabs your attention right? Even if you were fully doing something else when the person asked, you drop it and pay attention to the question, because it’s about you, and it’s a good question.
Quiz questions that recreate this effect pull in the full attention of your audience. If you get the full attention of your audience in the question section of your quiz, then by the time they reach the end of the questions and you present your opt-in form for lead generation, you’ll get much higher conversions.
So without further ado, here are the top principles of how to ask better quiz questions.
The 6 Principles of Great Quiz Questions
- Short – ask in as few words as possible
- Simple – use basic words instead of long or fancy words
- Specific – ask about one specific thing with each question
- Personal – ask the question directly to the quiz taker
- Relevant – ask questions that are relevant to the ideal audience for your quiz
- Not too obvious – ask questions to identify which quiz outcome someone should get but don’t make them so direct that the quiz taker can see exactly how the question leads to an outcome.
I left these guidelines purposefully vague. I did that because you want the content of the questions to be super specific to your audience and your quiz. I don’t want to be overly prescriptive because then the content of your questions will get altered. So you should write questions that make sense for the context of your quiz, and then check them with the principles above.