Step 1: Choose your email software.
I recommend Flodesk, Kit, or Klaviyo for starting out with your first email list. Flodesk is the best designed email platform, Kit has the best automations, and Klaviyo is the go-to if you are running an E-Commerce business on Shopify.
Step 2: Create a lead magnet
The top lead magnets are quizzes, webinars, and free guides. You can create a quiz with interact, a webinar with Zoom, and free guides using Canva Pro.
To create a quiz lead magnet, use Interact AI to help generate ideas and content for your quiz. Then connect your email software directly to your quiz.
To create a webinar lead magnet, set up your webinar using Zoom webinars and prepare your slides for the webinar using Canva or Google slides.
To create a free guide, use Canva to design and create your free guide, download it as a PDF, and have it ready to send your new leads.
Step 3: Create content to promote your lead magnet
Importantly, do not talk about your lead magnet directly. Instead, talk about the topic of your lead magnet in a way that your audience will engage with. Then, at the end of your content, or in the description, you can offer your lead magnet as a follow-up to dig deeper on the topic.
For example, with a lead magnet quiz: Talk about “4 Types of Diets for Building Strength” and discuss who each diet is best suited for. Then in the description, prompt people to comment “QUIZ” to take your quiz and find the right diet for them.
Or if you have a free guide on how to save your first $10k, talk about how to save your first $10k, and then in the description, prompt people to comment 10k to get your free guide on how to save your first $10k.
Or if you have a webinar on how to find a job in this market, you can talk about how people are successfully finding jobs in this market, and then have them comment “Webinar”
Step 4: Set up a DM automation to send people your lead magnet
The most popular is Manychat, and you can set it up to send people a link to your lead magnet when they comment on your post promoting your lead magnet.
Step 5: Set up an automation in your email software to send people your lead magnet when they opt in to get it
Set up a simple automation that sends people your lead magnet when they opt in. If you are using a quiz, then set up your automation to send people their quiz results as the easy follow on.
Step 6: Build your relationship with your email subscribers over time
Email is a great channel to sell. But it only works to sell if you provide value with your emails without selling 90% of the time. Most of the time, you use email as a channel to continue educating, helping, and providing resources to, your ideal customers. Then, you intelligently weave in calls to action for your paid offers and products. If you nurture your email list relationships in this way, you will see it deliver the 40x ROI that email is so famous for.