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I’ve been building quizzes for 11 years and founded the first lead generation quiz builder back in 2013. AI and OpenAI is the biggest breakthrough for creating quizzes I’ve ever seen.
It takes the process of creating a well-written quiz from many months or at least 10’s of hours down to 15 minutes. To prove it I created a “What’s Your Skin Type?” quiz using OpenAI in 15 minutes.
Here’s how to do it. Think of OpenAI (ChatGPT) as the building blocks and you construct them into a solid lead generating quiz.
For this post I’m using OpenAI’s playground rather than ChatGPT even though it is the same technology.
The quiz I made in 15 minutes using OpenAI (ChatGPT)
Watch a video of how to make a quiz with OpenAI
Quiz titles using OpenAI (ChatGPT)
Ask ChatGPT or OpenAI Playground: Write a [Skin Type] Quiz Title
Insert your quiz topic into brackets
And it puts out: “Which Skin Type Are You? Find Out With This Quiz!”

This is what it looks like in interact once it’s designed-up

Quiz Descriptions using ChatGPT
Ask ChatGPT or OpenAI Playground: “why should I take this [Skin Type] Quiz in 30 words”
Insert quiz topic into brackets
And it puts out: This Skin Type Quiz can help you identify your skin type and determine what skincare products are best suited for your individual needs, allowing you to create a tailored skincare routine that targets your unique skin needs.
Writing Quiz Questions Using ChatGPT
Ask ChatGPT or OpenAI Playground: Write a [skin type] quiz with [five questions and four outcomes]and show the results
Put your topic in first brackets and how many questions and outcomes you want in second brackets
And it puts out:
1. How does your skin feel after washing? (Answer Choices: Tight and dry, Balanced and comfortable)
2. How often do you exfoliate your skin? (Answer Choices: Daily, Weekly, Monthly, Rarely, Never)
3. Do you experience redness, tightness, and/or dryness after washing your face? (Answer Choices: Yes, No)
4. What type of products do you typically use on your skin? (Answer Choices: Creams, Oils, Gels, Soaps, Other)
5. Do you tend to have more breakouts on your cheeks or forehead? (Answer Choices: Cheeks, Forehead, Both, Neither)
Outcomes:
Dry Skin: answered yes to question 3, uses creams, and experiences breakouts on both cheeks and forehead
Oily Skin: answered rarely or never to question 2, uses oils, and experiences breakouts on forehead
Normal Skin: answered weekly to question 2, uses gels, and experiences breakouts on neither cheeks nor forehead
Combination Skin: answered daily to question 2, uses soaps, and experiences breakouts on both cheeks and forehead
Sensitive Skin: answered yes to question 3, uses other products, and experiences breakouts on cheeks

Then you copy it over into interact and it becomes a question you can answer

There is also a super easy interface for building out the scoring system

Writing quiz results with OpenAI (ChatGPT)
Ask ChatGPT or OpenAI Playground: “describe what [dry skin] is and [how I can take care of it]”
First brackets are the outcome title and second brackets are what you want to say about the outcome. If you can’t think of what to say just leave out the second part.
It puts out (For Dry Skin): Dry skin is a common skin condition that is caused by a lack of moisture in the skin. It is often accompanied by flakiness, tightness, redness, and/or itchiness. Dry skin can be improved by following a consistent skin care routine that includes cleansing, exfoliating, and moisturizing. Additionally, avoiding harsh soaps and detergents, using lukewarm water, and wearing sunscreen can help protect your skin from further damage. Increasing your water intake, using natural oils (i.e. coconut oil), and eating foods that are rich in essential fatty acids (such as fish, nuts, avocados, etc.) can also help to improve dry skin.

Repeat the process for the other quiz results.
Adding AI-Generated Quiz Results to Interact
Just copy and paste the text, add images and links as you wish.

Quiz opt-in forms written by ChatGPT
Ask ChatGPT or OpenAI Playground: tell me why should join your [skin care] email list, write a headline that is five words and a sub-headline that is 15 words
Insert your industry or type of business into brackets
And it puts out:
Heading: Join Our Skin Care List!
Sub-Heading: Discover the Secrets to Radiant Skin with Our Expert Tips & Advice

Here is what it looks like in interact

And you can then connect your integration and segment leads based on which quiz outcome they get

Create your quiz with OpenAI and Interact
This is literally the biggest breakthrough in the last decade. Now you can benefit from the 40.8% average conversion rate of quiz lead magnets without having to write out a whole quiz yourself, just use OpenAI and piece it together. So much easier. New: Try our Ai Quiz Generator and create quizzes in 1 click: Join the waitlist
New: Try our AI Quiz Generator to create quizzes in 1 click: Join the waitlist