With quizzes, mental health professionals help their potential customers learn more about themselves, and get curious as to how they can improve. This leads naturally into working together, and provides a consultative approach to increasing inquiries, course memberships, and list subscriptions. Let’s take a look at how top practitioners utilize quizzes in their marketing strategies.
Top reasons therapists and mental health businesses use quizzes.
- Getting more clients
- Selling courses, digital products/subscriptions , and memberships
- Email list growth
Top Reasons People Take Therapy and Mental Health Quizzes
- They get to learn about themselves
- They get to talk about themselves
- Curiosity to know their quiz outcome
Therapists and Mental Health businesses typically create two types of quizzes.
- Personality type quiz. This type of quiz determines what kind of person the quiz taker is and then recommends habits, practices, products, or services (from your business) as potential helpful steps based on the quiz taker’s personality type.
- Assessment. An assessment determines a person’s level in an area of focus. Typically used for measuring where someone stands today so you can recommend habits, practices, products, or services (from your business) to assist them in reaching the next level.
How Therapists use Quizzes for Lead Generation and Engagement
Therapists use quizzes to generate leads and grow their email lists. They primarily promote their quizzes on Instagram and their Websites. Within the quiz experience, they collect leads, which are added to their email list and automatically segmented through Interact’s direct integrations with email marketing softwares like Kit, Flodesk, ActiveCampaign, HubSpot, and more.
Getting more leads from Instagram and Website
Therapists who use quizzes most effectively feature them prominently in their social media link in bio and also on their website. These are the top two traffic sources for most quizzes that are high converting lead magnets.

How Therapy Quiz Funnels Work
A therapy quiz funnel has four parts.
- Cover Page: This can be the built-in Interact cover page, or you can create your own cover page on your website. This is where you have the quiz title, description, and “Take Quiz” button.
- Questions: This is where people answer the questions of your quiz. Typical therapy quizzes have 13 questions on average, if you are using branching logic, they have 7 questions on average.
- Opt-in Page: This comes at the end of the quiz, it’s where you can ask people to opt-in to your email list. Interact integrates directly with all major email marketing softwares, and you can segment based on which quiz result someone gets, or how they answer particular questions.
- Result Pages: These are shown at the end of the quiz, after someone has taken your quiz and opted in. You can either use the built-in Interact results, or redirect to your own landing pages on your website for your results so you can have full control over the look and feel of them.

What’s the best way to use a quiz in your therapy business?
I’ve seen a lot of quizzes in therapy and mental health over the last 12 years since we launched Interact. What works really well is one of two things.
- Putting your unique take on a classic quiz: Attachment Style, Myers-Briggs, Strengths Finder, Love Languages etc. Of course some of these are copyrighted and you always want to give proper credit when using one of these classic quizzes. But as long as you do, you can apply these classically popular quizzes to your specific niche and put your own voice into them. This usually performs well.
- Creating a personality quiz based on archetypes you have developed: If you have developed archetypes or personas that are unique to your approach, a personality quiz that helps people identify which one they are will perform very well. For example, while it’s not a therapy quiz, Gretchen Rubin’s Four Tendencies Quiz is a great example of archetypes developed from unique research that have translated into a very popular quiz.
Best of luck with your Therapy quizzing! You can try Interact totally free if you want to give it a go. Our built-in intelligent assistant can help you with any ideation or content needs as well.