Quiz Tutorials · 5 min read Top 10 Quiz Hooks – How to Get People to Take Your Quiz How do I get more people to take my quiz? Is the #1 question across all customers, since day one at Interact back in 2014. Since we’ve now had quizzes…
Quiz Tutorials · 6 min read The Best Quiz Questions to Ask for Highest Engagement People always ask me “Is this quiz question good?” There isn’t really a simple answer to that question because “good” relates to both the question and how it connects to…
Quiz Tutorials · 5 min read Default Social Cognition is What’s on the Mind of Your Customers I always tell people to make their quizzes about whatever their customers are thinking. But the question is then “what are they thinking about?” And there are two parts to…
Quiz Tutorials · 5 min read Decision Architecture and Quizzes: Influencing People Towards Better Decisions Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…
Quiz Tutorials · 2 min read Negative or Positive Emotion: Which Drives Higher User Engagement? People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…
Quiz Tutorials · 12 min read How Asking the Right Questions Increases Sales In 2012 Blue Bottle Coffee redesigned their website and doubled online sales. Up until that point, most online coffee shops were categorized based on the region where coffee beans were…
Marketing Strategy · 7 min read Audience Intelligence ft. Naomi Clare Crellin founder of Storycraft Labs This article is an adaptation of a conversation I had with Naomi Clare Crellin, founder at Storycraft Labs. Our conversation began by talking about how to ask good questions, which…
Quiz Tutorials · 5 min read Get Discovered Through Search with Quizzes At Interact many of our customers are creative writers. For us, search can be a huge boon to growth. We create great written content and search (plus ChatGPT), index our…
Quiz Tutorials · 7 min read Neural Pathway Alignment ft. The Social Bungalow I’ve been reading Jim Murphy’s Inner Excellence book. He talks about how what you think about creates a neural pathway in your brain. Meaning, the more you think about something,…