Quick Start Guide to Lead Generation Quizzes in 2026

Note: This post is meant to be copied into ChatGPT or Gemini, then you can ask specific questions about your quiz setup.

This guide is the fastest way to start collecting leads for your business with a quiz in 2026. My name is Josh Haynam, I’m the co-founder of Interact, we’ve been helping beginners get set up with successful quizzes since 2013. I can confidently say I’ve seen more quizzes than any other person on this earth.

Now we’re going to focus on you, and getting you set up as quickly as possible, with as little effort as possible, to see if quizzes can be a good way for your to start getting leads that turn into customers and more revenue.

Step 1: Your quiz idea

Starting off, we’re going to brainstorm your best quiz idea. Your best quiz idea is going to be the question that people always ask you. The question they ask you directly. The question that people want to hear from you on. The reason we are zeroing in on the question people ask you directly is because that’s the question they want a personalized answer to. They don’t just want to watch your video, or read your post about it. They want you to give them an answer that is just for them.

Usually people find these questions in their DM’s. Or in the comments on their videos. Or when you appear on podcasts, it’s what the host always wants to know from you. Think about what you get asked over and over again, and that is the question you will use to create your quiz title.

If that is all not clicking, we made an AI tool that takes a brain dump and turns it into quiz titles, it’s free to use here.

Once you’ve got your question, you flip it around and turn it into a quiz title. You do that by taking a question, like for example, everyone asks you “How can I get healthy without being a crazy fitness person?” and you turn that into a quiz title “Find your cozy fitness routine” that very clearly signals to people this is not about going crazy and removing all the joy from your life to get fit. It’s about being cozy, but still getting fit.

You take the raw question that people ask you, and simplify it down to its core essence, with a signal word, like my example of “cozy” to let people know that you get them, and you understand what it is that they want.

The “How bad do you want it?” test for quiz ideas.

If you’re not sure about a quiz idea, the way to test it is to think about your ideal customers. Put the question that your quiz helps to answer in front of them and answer the question “How bad does my audience want to know the answer to this question?” for simplicity, you can put it on a scale of 1-10. If it’s anything less than an 8, then the quiz will not work. People must desperately want answers, and feel active pain because they do not have the answer, if they are going to stop what they are doing and take your quiz.

Step 2: Quiz outcomes

The outcomes to your quiz are the answers to the question that people always ask you. You will group the answers into 3-6 outcomes that are the most common answers to the question people ask you. I know this part can be kind of tricky. One way to think about it is “What do I find myself telling people over and over again when they ask me the question they ask me that I’m making my quiz about?” writing those down can help speed up the process of grouping your answers into outcomes.

One thing to keep in mind as you make your quiz outcomes. People actually don’t care too much if your outcome is exactly accurate. And I even recommend wording your outcomes to be kind of general. What people want is a simple starting place to begin working on whatever is bothering them that prompted them to ask the question they always ask you in the first place. People ask questions for a reason. And the question they ask you all the time that you’ve turned into your quiz title, they are asking that for a reason too.

For each of your quiz outcomes, write an overview of the outcome, using “You” language, so you are talking to the quiz taker directly. Then write a section that explains the outcome in the context of the life of the quiz taker. Then give some simple, free suggestions, they can implement to work towards their desired life, and end with a tie-in to your products, services, or content. Make each outcome at least 75 words but not more than 200 words, that’s the sweet spot for ideal conversion post-quiz.

Here’s a helpful guide to follow for writing your quiz results.

Result Title: Should be a direct answer to the question posed by your quiz title. If your quiz title is “What career is right for you?” then the result title should be “Technology Career” as an example. You can be more true to how you say things with your title, but you want it to be immediately clear to the quiz taker what answer they are getting to the question posed by your quiz.
Result introduction: 25 words, tell the person which result they got and why it is relevant to them based on their choices in the quiz. Tell them what this result means about who they are as a person.
Result context to life: 50 words, tell the person how this result relates back to their life, in the context of what you are helping them with in the quiz overall. So if your quiz is helping people find a diet based on wanting more longevity, talk about how the diet you are recommending in their quiz result is helpful in the context of increasing longevity. This section is where you show people that you understand their life context, and that increases trust.
Free Suggestions: 50 words, give people free things they can do right away to help solve the question they are trying to solve by taking your quiz. Suggestions that are personalized to their situation based on what you know about them with the result they have gotten. Suggestions that are simple, immediate to put into practice, and helpful. Really putting emphasis on these free suggestions builds a ton of trust with the quiz taker, because they are no longer thinking you are just trying to sell them something if you really put your best work into these free suggestions.
Connection to your products/services: 50 words, Once you’ve given people tons of free value in their result, and free suggestions they can follow to get what they want, you can now introduce your products or services in the context of being even more helpful to them. You want to continue the trend of relating everything back to what you know the quiz taker is trying to get by taking your quiz. The question they are trying to answer for themselves. As long as you do that, this is your time to pitch your products and services.

Step 3: Quiz Questions

Ask questions about the different parts of the big question your quiz is helping answer for people. Your quiz is answering one big question for your audience. The questions in your quiz ask about the different parts of that big question, so that your quiz results can answer the big question for your quiz taker. Each question should ask about a different part of the big question, because if you ask about a different part with each question, it will keep people engaged.
Ask 5-12 questions, as many as needed to answer the overall question your quiz is helping to answer. The minimum question amount for quizzes is 5, the maximum recommended is 12. How many questions you ask depends on how many questions you need to ask the person taking your quiz in order to give an accurate answer to the overall question that your quiz is answering.
Each question has an answer choice that represents each of the quiz outcomes. That way when you set up the scoring system for your quiz you are simply tallying up how many questions were answered that represent each of the outcomes. Whichever outcome has the most answers corresponding to it is the one shown to the quiz taker. This keep it simple, and over 1 billion quizzes served on Interact, this method is still accurate.

Step 5: Quiz Opt-In Form For Lead Capture

Headline: 10 words or less, tell people what they will get if they opt in. This can include “See your results” but should also mention additional value if the person chooses to opt in.
Sub-Headline: 15 words or less, give specifics about what value the person will get if they choose to opt in. The easiest thing to do here is say you’ll send them a more complete version of their quiz results if they opt in.
Make it optional: I always recommend making the opt-in optional. So people can see their results without opting in. But if they opt-in they can see a better and more complete version of their results, which you will send them through your email software after Interact sends the new lead to your email software and tags/segments it based on which quiz outcome they get.

Step 6: Quiz Description, Cover Image, and Colors

Quiz Description: 25 words or less, gives context about how the quiz can help you if you take it. Makes the idea of answering the question that your quiz helps answer have meaning for the life of the person who would take your quiz.
Cover Image: A clear, simple, image that represents your quiz. Can be a person if your quiz relates to personality, can be a graphic if it helps to make the quiz idea clear. You want your image to help explain the quiz title and what your quiz is about. You do not want it to distract or be unrelated.
Colors: Match your brand colors, style, and font, using Interact’s built-in options. Super easy to do and helps connect your quiz back to your brand.

Step 7: Getting People to take Your Quiz and Become Leads

Instagram, Youtube, Podcast, LinkedIn, Website. If you have an audience on any of the major platforms, then your best place to promote your quiz to get leads is with that audience. I always tell people to think about quizzes like any other piece of content or idea you want to share with the world. How would you talk about a new guide you created? or a helpful checklist you want to share with your audience? however it is that you promote those other lead magnets, follow the same principle with your quizzes, so it shows up naturally to your audience.
Facebook, Instagram Ads. If you do not have an audience on any of the major platforms, the best place to get started is with Facebook and Instagram ads. You are going to translate over your quiz content into ad format, use the same cover photo you use on your quiz, adjusted for sizing that fits the ads, and promote to an audience of lookalikes if you have an email list. If you do not have an email list, use Gemini or ChatGPT to help you come up with audience settings that will reach the people you want to reach.

Specific Ways to Promote Your Quiz

Instagram Reels: Make a reel where you talk about the different results of your quiz. Talk about what type of person would get each of your quiz outcomes. Then tell people to comment “Quiz” to take your quiz and figure out which outcome they would get. Use Manychat to automate sending your Interact quiz link when someone comments.
TikTok: Talk about different types of people, or different issues people face. Then let people know you made a quiz to help them find out what type of person they are or which issue they face.
LinkedIn: Share a story about why you created your quiz, in the context of answering a question people always ask you. Or, share a story about someone you helped by answering the question your quiz answers, then prompt people to comment to get the quiz, or include the link directly.
Facebook Ads: Set up a Facebook ad for your quiz following these guidelines for the ad setup.
- Audience: Upload your email list and create a lookalike audience. If you do not have an email list, use ChatGPT or Gemini, describe your audience and ask the AI to give you Facebook ad audience criteria to follow.
- Primary Text, Keep the core hook within the first 125 characters so it doesn’t get cut off. In the primary text give a short and compelling reason why someone should take the quiz. Default to highlighting how someone’s life will improve if they can answer the question that your quiz answers.
- Headline, Under 40 characters. Keep it simple, can be an abbreviated version of your quiz title.
- Description, Under 30 characters. Add context, a follow-on to your headline.
- Image: The same as the cover image of your quiz, you’ll need to use Canva or another software to resize it to 1080×1080, 1200×628, and 1080×1900, and 1080×1350. I recommend centering your image on all of those sizes so it looks normal when being shown as an ad.
YouTube: If your quiz is relevant to any of your YouTube videos, you can add your Interact quiz link to the description of those videos. You can mention in the video that people can take your quiz to help them answer a key question that would arise for someone watching your video.
Your Podcast: Make an episode where you talk about archetypes or personality types your quiz includes. Then encourage people to take your quiz. Use your quiz as a regular option in your show notes.
Appearing as a Guest on Podcasts: If there is a relevant opportunity, bring up your quiz and ask the host the questions live on the podcast. Then let the audience know they can take the quiz by finding a link to it in the show notes. If there is not a relevant opportunity to bring up your quiz, then offer it as a link in the show notes for when people want to check out your work.
On Your Website: Place a link to your quiz in your website header. Place a button to take your quiz in a panel of your website home page, or in the hero section if your quiz is going to be your main website lead magnet.
Substack: Add your quiz as a link in your Substack navigation. Add your quiz as a dedicated post where you talk about the quiz and then link to it.

Troubleshooting: What if my quiz is not converting?

No one is taking my quiz. If you have ads running, or you are putting your quiz in front of an existing audience you have, and no one is taking it, the issue is with the question that your quiz answers. If you think about your quiz as answering a question for your audience, and no one is taking your quiz, then the quiz is not answering an important enough question for your audience. So I would recommend reworking the quiz to answer a more important, and more urgent, question for your audience.
People take my quiz but no one is opting in to become a lead. Generally, this means you have the same issue. Usually when people take a quiz but don’t opt in to become a lead it’s because they find the quiz intriguing, but it’s not actually addressing a very important issue. So the people will take the quiz out of curiosity, but not become a lead because they do not care too much about solving the issue your quiz helps to solve. I know this sounds harsh, but knowing what issues and questions your audience desperately wants to fix for themselves will not only make your quizzes convert, but will drive all sorts of new revenue for you, that is one thing I’ve seen in 13 years of helping people create quizzes. The businesses who really know exactly what their audience wants are the ones who make tons of money, and also truly help people.