Recently I’ve seen a trend to highlight in the fashion space. The best way to describe it is that fashion creators are building their own versions of Buzzfeed quizzes, but all with their own content. So imagine like a page full of those super fun Buzzfeed quizzes, except it all comes from your brain, and leads back to your products, services, and content. Pretty genius.
I first saw this trend from Robin James, fashion content creator, and founder of Man For Himself, one of the preeminent men’s fashion content channels. He’s got a whole set of quizzes based on the topics he typically covers. From fragrance personality quizzes to hair style quizzes, it covers the same topics that Robin usually covers in his content.
The quizzes are worked into his other content, linked from YouTube videos, and have their own place on his website to get search and AI chat traffic. If you think about it, people love to take quizzes, and so you don’t have to try too hard to get them to take your quizzes if you implement quizzes that are relevant to what your audience is thinking about. In this case with Robin, men are always thinking about hairstyles, fragrances that would smell good on them, their face shape and how that affects their style, these are all standard men’s thoughts, and the quizzes align with that.
Another example I’ve seen that really nails the whole “Build your own Buzzfeed” thing is from Hallie Abrams. Hallie is the founder of The Wardrobe Consultant and a fashion creator. Her quiz pages features different personality type and recommendation quizzes for fashion. Specifically focused on her areas of expertise. Her quizzes are a natural follow-on to her content. You watch a YouTube video or see a Reel where Hallie explains a certain style, then you take the quiz to find your style. It just makes good sense. And it’s a cool way to expand the personalization aspect of the content without having to put in tons of hours or hire extra stylists to chat with people, so it’s nice and profitable as well.
I like this strategy a lot. Fashion creators using their creative powers to build their own versions of Buzzfeed. Quizzes drive such high engagement, and if you can connect that engagement back to your content, your approach, your products, then it’s a super genius way to build an even more awesome portfolio of content!