The most effective salesperson for every individual is themselves. When you convince yourself you should do something, there is virtually nothing that will stand in the way of you doing that thing.
This is why a quiz that gathers user preferences, then repeats those preferences back to the quiz taker along with recommendations for what to do next, it is very powerful. Let’s say for example you are trying to sell a fitness program, and your quiz asks people about their goals, preferences, and ideal types of workouts.
In their quiz outcome, you repeat back to them what they just told you about their preferences, and weave in a workout program from your set of programs that matches up with what they just told you. Now the person is selling your program to themselves because you are connecting the program to their choices.
Or let’s say you are selling jewelry, and your quiz asks people about their ideal lifestyle, what kind of social presence they would like to have, how they would like to be perceived in the world. Then, in your quiz outcome, you repeat those things back to that person, along with a selection of jewelry pieces that match their ideal way of being in the world.
Or you offer inner work coaching, and your quiz asks people about how they would like to feel inside. Then in the quiz outcome you repeat back to people examples of how they could feel just like they said they wanted to, by working with you as a coach.
People want to do what they want to do. If you ask them what they want to do, then repeat it back to them in the context of using your product, service, program, whatever it may be. Then they are selling your solutions to themselves, and that is the most powerful mechanism ever invented for selling.
The psychology term for this phenomenon is the validation loop. People are so desperate for validation of what they want, that if you simply repeat back to them what they just told you they want, they’ll say “You’re a genius, that IS what I want!” and listen to you.
If you try to tell them something other than what they want, or recommend they change their behavior, you’ll run into all kinds of roadblocks and setbacks. People do not like to change, they want to hear that their ideas for their own life are good ideas, and you agree with their ideas.
A quiz gives you the mechanism to create a validation loop, reassure people that what they already think is in fact correct, and tie your products and services to what they want. Now this is not nefarious, because over time, once you establish a connection with the person, you can slowly introduce positive behavioral changes that would really benefit the person.
But if you jump right in and say “What you think is wrong, here’s what you need to do, and oh, by the way, buy my product” then people will throw you out of the room (virtually). So instead, start off by validating what the person already thinks, build the connection, and then slowly recommend suggestions for how the quiz taker can change and improve their lives, which is the goal we’re all after, helping other humans live better lives.