Top 9 Lead Generation Quizzes of 2026

1. Advice With Erin – Career Type Quiz

Erin’s Career Type quiz has generated over 140,000 leads so far in the last 12 months. I interviewed Erin on our podcast last year and she said that the quiz came as a result of people asking her in her DMs what career they should be in because they felt like they were in the wrong career. So she created her career aptitude test which you can take here, and it was a huge hit.

Advice with erin career type quiz

2. Carly Banks – Body Type Quiz

Carly is the owner of The Habit Ayurveda. She teaches people gentle habits to feel better in their bodies. She made a body type quiz to help you find your body type so you can find the right habits and practices for your body type. The quiz has brought in over 170,000 leads from Facebook Ads, Instagram Reels, and her website. Check out Carly’s quiz here.

Carly Banks Body Type Quiz

3. Jenna Kutcher – Level Up Quiz

Jenna has created several top shelf quizzes over the years. Her latest is the level up quiz, which helps you find the right tools and resources from her library to assist you in your business growth. It’s perfect because she has so many incredible resources at this point, the quiz helps to filter it down to the best ones for each person who takes the quiz.

Jenna Kutcher Level Up Quiz

4. Jamie Sea – Visibility Archetype Quiz

Jamie’s quiz helps you find your visibility archetype so you can use it to your advantage when creating social media content. The quiz addresses a key topic for business owners today, which is that you have to show up online in order to compete, but that can be difficult if you don’t know how to show up. So Jamie’s visibility quiz helps you find your visibility style and grow your confidence.

Jamie Sea Visibility Quiz

5. Henry’s House of Coffee – Coffee Matchmaker

Hrag who owns Henry’s House of Coffee created this coffee matchmaker quiz during the pandemic in 2021 and it’s been a hit ever since. Hrag is an incredible business owner and one of the kindest people you’ll ever meet. This quiz helps you get matched with the right coffee, but it also feels like you’re chatting with Hrag, which is a real treat.

Henry's House of Coffee Matchmaker Quiz

6. Gretchen Rubin – Four Tendencies Quiz

Gretchen is the greatest writer I’ve ever met in person. She has a way of crafting words into meaning that moves people. She takes that craft and puts it into her quizzes, which she has 5 of hosted with Interact now. The original is her Four Tendencies Quiz, which helps you find your tendency and then gives recommendations for how you can be happier based on your tendency.

Gretchen Rubin Four Tendencies Quiz

7. Common Era Jewelry – Goddess Quiz

Common Era combined a personality quiz with a product recommendation quiz, which is genius. It’s a goddess quiz, but the goddesses all match up to product lines, so you see your goddess, then you see products that match your goddess. Smart if you ask me. And it also collects emails and integrates with Klaviyo. It’s a great conversion tool for their website and social media. Check out the Goddess quiz here.

Common Era Goddess Quiz

8. Tonic Site Shop – Website Template Quiz

Jen the co-founder of Tonic Site Shop is an excellent writer, and she injected her writing style into this Template Matchmaker Quiz. It helps you find the right template from Tonic’s library of templates they offer for sale, and does so in a way that connects you to the brand through the way the quiz is framed and the way the questions are asked.

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9. Jessie on a Journey – NYC Travel Itinerary Generator

Travel quizzes have always been popular, and Jessie on a Journey used that appeal to create her NYC itinerary generator quiz. It helps you find the right itinerary, and links out to content Jessie has on offer about different activities to do in NYC.

Jessie on a journey quiz
Josh Haynam

Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. Outside of Interact Josh is an outdoor enthusiast, mindfulness student, and sustainable nutrition advocate.

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