Here are the six most popular types of quizzes used by Interact customers in 2026. With over 10,000 customers and the highest conversion rates, Interact is a great measure of the overall market in terms of what is working for driving engagement, lead generation, and sales, using quizzes, in 2026.
- Personality Quiz
- Diagnostic Quiz
- Assessment
- Knowledge Test/Trivia Quiz
- Product Recommendation Quiz
- Category Scoring Quiz
Now I will give an example of each quiz type and explain how it fits into your business so you can use the right type of quiz to grow your email list and increase the profitability of your business.
1. Personality Quiz: This is your classic “What Type of (Blank) are You?” quiz. It is not limited to just finding personality types, as it is often used to find archetypes, or to recommend the best path forward for a person based on who they are and their preferences. A good example of a personality quiz is Jamie Sea’s Visibility Archetype Quiz, which assigns you one of four visibility archetypes so you can find the best way for you to grow your online business. This quiz has brought in over 14,000 new email subscribers for Jamie and been a huge success.
2. Diagnostic Quiz: Think of “Find Your Root Cause” as a prime example of diagnostic quizzes. This quiz type identifies the source of whatever is ailing you. It gets used a lot in health and wellness spaces, where people are trying to figure out why they are feeling a certain way or stuck on a life improvement. A good example is from The Sorority Nutritionist, she has a quiz titled “Why is your weight loss a hot mess?” that is a perfect use case of a diagnostic quiz.
3. Assessment: An assessment figure out if something is happening to the person taking the assessment. A great example is “Are you living in a highly sensitive body?” This type of quiz gets used when the audience isn’t sure of their situation and wants to figure out where they stand, so they can improve their life.
4. Knowledge Test/Trivia: I won’t lie, this is the worst type of quiz if you intend to use it for lead generation or product sales. People don’t typically take knowledge tests with the intent of solving a problem for themselves, so there really isn’t a basis for recommending product or service solutions at the end. Usually, trivia quizzes are for entertainment purposes only. That being said, they are highly engaging, and people do love them. The Natural History Museum in London uses trivia quizzes for education, like their Insect Quiz where you try and identify the insect shown.
5. Product Recommendation Quiz: Think of “Which Coffee Should You Drink?” Or “Which Skin Care is Right for You?” these quizzes match people with products based on preferences. They are highly effective for both list building and sales. A good example is Henry’s House of Coffee’s Coffee Matchmaker Quiz that matches people with the ideal coffee to drink based on 5 questions. That quiz has added over 23,000 email subscribers to their email list and 9% of people who take the quiz go on to make a purchase.
6. Category Scoring Quiz: Coming Soon to Interact! We are introducing this quiz type in 2026. The way it will work is that you’ll be able to give people scores in multiple categories as well as an overall score. So let’s say for example it’s a financial health assessment, and you want to score people on their savings, spending, income generation, and discipline, as well as give them an overall financial health score. It’s a super exciting new addition to the Interact platform that will be released in Q2 of 2026.