The most effective types of lead generation quizzes help your customers connect the dots between what they want and what your business can offer. They build a bridge between what is in the mind of your potential customer and your products or services. Here are the four main quiz types for driving lead generation.
- Personality or Archetype Quiz. Helps the quiz taker identify their personality type or archetype so they can use it to get something they want or remove something they do not want.
- Diagnostic Quiz. Helps the quiz taker identify what is wrong so they can fix it.
- Assessment or Scored Quiz. Helps the quiz taker find their current status so they can improve their status.
- Product Match Quiz. Helps the quiz taker find the right product or set of products for their needs and preferences.
Detailed Description of Each Quiz Type
Personality or Archetype Quiz
This type of quiz identifies the quiz takers’ personality type or archetype so they can use it to get something they want or remove something they don’t want from their lives.
How Personality Quizzes Work Logistically
Logistically, this quiz type has different outcomes that are the personality types or archetypes. The outcome a quiz taker receives is based on which one they get the most points for. Each question has different answer choices, and each answer choice can give a point to one or more of the outcomes. Whichever outcome has the most points for the quiz taker once they answer all the questions is the one shown to them.
People often refer to this as “Mostly A’s” “Mostly B’s” “Mostly C’s” as in whichever outcome you choose the most of is the one you see as your result. This is classically how personality quiz scoring works.
Why Personality Quizzes are Effective for Lead Generation
Personality quizzes and archetype quizzes are effective because people want an answer to the question “What will work best for ME?” or “How can I get rid of something I don’t want?” and in order to answer those questions, you need to know what type of person they are. The specific reason why personality quizzes and archetype quizzes are so effective at answering this question is because they can answer the question for the quiz taker on an individual level while also not making them feel alone. Because the answer to what they want is being given in the form of a personality type or archetype, there is reassurance that they are not the only ones who are the type that they are. Which propels the quiz taker towards action instead of overwhelm. When people feel alone, they get overwhelmed and shut down. When they feel seen, but also in good company, they are more likely to take action, which is why personality quizzes are so effective for lead generation because they make people feel seen but also included, and then they are ready to take the next step, which is to become a lead for your business.
This quote sums up the reason why knowing your personality type is so important.
“The game of investing is a process of discovering who you are, what you’re interested in, what you’re good at, what you love to do, then magnifying that until you have a sizable advantage over all other people.” – Li Liu
He’s speaking on investing specifically, but the same is true for any endeavor in life, and that’s why people are so drawn to discovering their personality type.
Example of a Successful Personality or Archetype Quiz
This example is from Jamie Sea and it helps people find their visibility archetype. It connects people with their type, so they can use their type to their advantage and increase their visibility.
Here is what the questions look like, you answer questions about how you currently show up so the quiz can create the correlations needed to recommend your visibility archetype at the end.
After the questions the opt-in form appears to see your archetype. This is the best place to ask for the lead because people can see and feel from the way you ask questions that you know what you are talking about. Asking the right questions requires you to know a lot about the person you are asking questions to. So if people resonate with the questions you ask, they know that you understand them. This is the reason why the average conversion rate on this opt-in form is 40% over 100 million leads generated since 2013.
After the opt-in form, as the quiz taker you see your quiz result right away, on the same screen. In this case, it redirects to a landing page on the Jamie Sea website, but you can also show the results within the same embedded quiz through Interact.
These results tell you your archetype, and how you can use it to your advantage to gain more visibility.
Diagnostic Quiz
The Mind Friend
Assessment
Salary Transparent Street
Product Match
Henry’s House of Coffee