Types of Quizzes to Grow Your Business: A Quick Guide

Ready to skyrocket your business with quizzes? Quizzes are a powerful tool to attract new customers, grow your email list, and boost engagement. In this post, we’ll dive into the different types of quizzes and explore how you can use them to supercharge your business growth.

The Primary Quiz – Your Business’s Best Friend

Jenna Kutcher Quiz
Jenna Kutcher Quiz

The primary quiz is like the MVP of your quiz arsenal. It’s a single quiz that captures the essence of your entire business. Imagine a quiz that dives deep into what your audience wants and needs, then guides them towards the products or services you offer. That’s the magic of a primary quiz. It’s a fantastic way to increase engagement on your website and generate more leads.

Topical Quizzes – Dive Deeper into Specific Areas

Gretchen Rubin Quiz
Gretchen Rubin Quiz

Topical quizzes are like mini-quizzes focused on specific topics within your business. Let’s say you’re a fitness expert. You could have a quiz on “Which Workout Routine Is Right for You?” or “What’s Your Ideal Meal Plan?”. These quizzes are great for boosting your SEO and driving targeted traffic to your website. Plus, you can collect valuable leads from people interested in these specific topics.

E-commerce Quizzes – Personalize Your Product Recommendations

Henrys House of Coffee Quiz
Henrys House of Coffee Quiz

If you have an online store, e-commerce quizzes are a goldmine. These quizzes help you recommend the perfect products for your customers. Whether you sell clothes, skincare, or tech gadgets, a quiz like “Find Your Perfect Style” can boost your sales and improve customer satisfaction.

Trivia Quizzes – Test Your Audience’s Knowledge

World Wildlife Fund Trivia Quiz
World Wildlife Fund Trivia Quiz

Trivia quizzes are fun and engaging. They test your audience’s knowledge on a specific topic. For example, a skincare brand could have a quiz on “How Well Do You Know Your Ingredients?”. These quizzes are perfect for social media and can drive a ton of traffic to your website.

Assessment Quizzes – Evaluate and Guide Your Customers

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Ben Angel AI Quiz

Assessment quizzes are designed to gauge how well someone understands a particular subject. These quizzes are often used in education or professional settings. For example, a cybersecurity company might have a quiz on “How Strong Is Your Cybersecurity?”. Assessment quizzes are great for filtering leads and providing valuable insights to your customers.


Quizzes are a versatile tool that can significantly impact your business growth. Whether it’s a primary quiz to capture leads, topical quizzes to drive traffic, e-commerce quizzes to boost sales, or trivia quizzes to increase engagement, there’s a quiz type for every business goal. With tools like Interact AI, creating quizzes is easier than ever. So, why wait? Start exploring the world of quizzes and unlock the full potential of your business today!

What is the best quiz for you business?

Quizzes are super effective for lead generation and selling products. Find the best quiz for your business by answering a few questions.

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