The average return on investment for lead generation quizzes is 23.6x – meaning that for every $1 spent on Interact quiz software we have returned $23.60
Interact customers have generated 100 million leads. From conducting internal research, the average value of a lead for our customers is $4. That’s $400 million in revenue generated from quizzes built on the Interact platform.
Interact customers have paid us $16.9 million dollars in total since we started the company in 2013.
400/16.9 = 23.6 so for every dollar spent on quiz software, we have returned 23.6 dollars on average since 2013.
Now of course, this is an average, and we cannot guarantee that any particular quiz has the same result. But this is pretty exceptional value for money.
Research Method
Over the last 13 years I have interviewed over 300 Interact customers and asked them what leads are worth to them. The amounts vary widely, from as high as $100 to as low as $.50, but over time the value of a lead has narrowed down with less variation to $4. Today in 2025, we can reasonably predict the value a quiz will provide to a customer based on this $4 per lead number, and generally it is accurate.