Author: Josh Haynam

In this conversation, Josh Haynam and Maiko Sakai delve into the intricacies of quiz design, emphasizing the importance of personal connection, the need for testing and validation, and the art of crafting questions that resonate with the audience. They discuss…

In this episode, Josh Haynam interviews Tyler Leber, co-founder of Coconut, about their innovative approach to hiring virtual assistants through a branching logic quiz system. Tyler shares insights on the importance of automation in applicant screening, the evolution of Coconut,…

In this episode, Josh Haynam interviews Karen Polcaro, CMO of Spot-On Fence, about the innovative GPS fence technology for dogs and the role of quizzes in customer education and engagement. Karen shares insights on how the quiz was developed to…

In this conversation, Josh Haynam and Hannah Williams discuss the intersection of content strategy and quizzes, focusing on the ‘Are You Underpaid?’ quiz designed to help individuals assess their compensation. Hannah shares insights on building trust with the audience through…

In this conversation, Josh Haynam interviews Professor Ye Li about his research in behavioral science, focusing on how humans make decisions. Ye shares his personal journey into the field, discusses the surprising aspects of human behavior, and delves into the…

In this episode, Josh Haynam and Naomi Crellin delve into the concept of belonging and its connection to quizzes and engagement. Naomi shares her journey into studying belonging, which began during the pandemic and evolved through her work with Google’s…