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Are you Gen Z ready?

Find out how to step things up for Gen Z!

Quiz Questions

  • 1.
    How do you feel after you post on social media?
    • A.
      A ghost town. I hold myself back from liking my own posts
      (Correlates to: Content Planning, Maximize Engagement)
    • B.
      Good enough, but I’d still like more interaction and traction.
      (Correlates to: Content Planning)
    • C.
      For the amount of work I put in, I’d expect to generate more following through than I currently do.
      (Correlates to: Maximize Engagement)
    • D.
      I think my office's social media strategy is going well.
      (Correlates to: Content Planning, Maximize Engagement)
  • 2.
    What is your biggest challenge when it comes to posting?
    • A.
      I have no idea what to post.
      (Correlates to: Content Planning)
    • B.
      I don’t know how to get any sort of engagement on my posts.
      (Correlates to: Maximize Engagement)
    • C.
      I don’t know how to create a call-to-action my followers want to click on. 
      (Correlates to: Digital Literacy Upgrade)
  • 3.
    What are the majority of your posts about?
    • A.
      My student workers have this down.
      (Correlates to: Content Planning, Maximize Engagement)
    • B.
      I post for things related my institution or study abroad office.
      (Correlates to: Content Planning, Digital Literacy Upgrade)
    • C.
      I barely ever post because I just don't know what to post.
      (Correlates to: Content Planning, Maximize Engagement, Digital Literacy Upgrade)
  • 4.
    How often do you schedule your posts?
    • A.
      I post as I go along with no real strategy. 
      (Correlates to: Content Planning)
    • B.
      I schedule my posts about a month in advance.
      (Correlates to: Digital Literacy Upgrade)
    • C.
      I work on my schedule every few days.
      (Correlates to: Maximize Engagement)
  • 5.
    What part of your marketing strategy makes you feel overwhelmed?
    • A.
      Creating consistent content.
      (Correlates to: Content Planning)
    • B.
      Making all my posts be accessible to all.
      (Correlates to: Digital Literacy Upgrade)
    • C.
      Getting my posts in front of new eyes.
      (Correlates to: Maximize Engagement, Digital Literacy Upgrade)
  • 6.
    Which word(s) best describes your website?
    • A.
      Text heavy heavy heavy.
      (Correlates to: Digital Literacy Upgrade)
    • B.
      Confusing to navigate.
      (Correlates to: Content Planning)
    • C.
      Accessible
      (Correlates to: Content Planning, Digital Literacy Upgrade)
    • D.
      Savvy use of multimedia
      (Correlates to: Maximize Engagement)

Quiz Outcomes

  • 1.
    Content Planning
    Knowing what your focus is on each social media platform and keeping it simple will help focus your content creating game. Creating content can be hard,but it doesn't have to be! With a focus, strategy and sustainable plan, creating consistent content will fall into place. Know what content you want to develop and let that lead your search. There is a lot of common use media and data, in addition to the content your generate. As you develop content, do your check: Is this 19-year-old friendly?
  • 2.
    Maximize Engagement
    In order to grow your following, engagement is key. There is a saying: "Facts tell and stories sell". Students are impressed and drawn in by other students stories. Capitalize on the wealth of 19-year old know how by getting your students involved. Students are an untapped resource to drawn in engagement from their peers. Its not just about getting those likes, its about following and sharing. Thoughts on enhancing the engagement experience for Gen Zers: multimedia, peer-to-peer platforms, digital connects via SM, apps, software to make a more interactive experience.
  • 3.
    Digital Literacy Upgrade
    What ways can you tap into the digital literacy of Gen Zers to let them know that you get it and are at their level? Doing an assessment of your SM platforms, student engagement pieces, website, and information format can help you stay relevant with Gen Zers.