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How Much Do You Actually Know About Online Marketing?

Take this fun quiz to put your online marketing knowledge to the test.

Quiz Questions

  • 1.
    What does SEO stand for?
    • A.
      Send Email Out
    • B.
      Search Expectation Order
    • C.
      Search Engine Optimization
      (Correct Answer)
    • D.
      Senior Engineer Operations
  • 2.
    What's a persona?
    • A.
      Someone who joins your mailing list
    • B.
      A repeat customer
    • C.
      Fictional representations of a group of customers
      (Correct Answer)
    • D.
      The language used across a variety of communications
  • 3.
    What is a landing page?
    • A.
      A pop-up advertising page for your business
    • B.
      A standalone page on your website that encourages people to join your mailing list
      (Correct Answer)
    • C.
      A page that describes what your business is all about
    • D.
      All of the above
  • 4.
    Why is it advised to remove menu navigation from your landing page?
    • A.
      It would not be a landing page if it had menu navigation
    • B.
      To ensure the viewer only performs one action
      (Correct Answer)
    • C.
      To keep it separate from your website
    • D.
      All of the above
  • 5.
    What's a sales funnel?
    • A.
      A series of emails designed that are sent to potential customers
    • B.
      An advertisement that sells a product
    • C.
      The integration of online and offline advertising
    • D.
      A system set up to attract leads and convert them into customers
      (Correct Answer)
  • 6.
    What of the following is NOT one of the stages of the buying cycle?
    • A.
      Purchase
    • B.
      Advocate
    • C.
      Silence
      (Correct Answer)
    • D.
      Awareness
  • 7.
    What's a Pinterest tag?
    • A.
      A code inserted on your website to track conversions and build audiences to reach valuable customers on Pinterest
      (Correct Answer)
    • B.
      It's a feature for business accounts that allows them to view private Pinterest profiles anonymously
    • C.
      A code that records your customers' personal Pinterest details
  • 8.
    Which of the following is NOT a component of an effective email to your mailing list?
    • A.
      Using a lot of visuals
      (Correct Answer)
    • B.
      Having one primary call-to-action
    • C.
      Allowing people to unsubscribe easily
  • 9.
    Which audience is most likely to convert when targeted with ads on Facebook?
    • A.
      People who like your Facebook page
    • B.
      A lookalike audience
    • C.
      People who have visited your website in the past 180 days
      (Correct Answer)
    • D.
      Saved audiences from your customer personas
  • 10.
    How many hashtags can you use on Instagram?
    • A.
      15
    • B.
      30
      (Correct Answer)
    • C.
      10
    • D.
      20

Quiz Outcomes

  • 1.
    0 to 3 correct:
    Online Marketing Beginner
    Okay, so you're a beginner. That's okay; everyone starts somewhere! Hopefully from taking this quiz you have already learned some valuable insights, meaning you already know more than most business owners when it comes to online marketing.
  • 2.
    4 to 7 correct:
    You Know More Than The Average Business Owner
    Good on you! You're already ahead of the curve when it comes to online marketing. Don't stop now! There are still some things you can work on.
  • 3.
    8 to 10 correct:
    Online Marketing Expert
    You're pretty much an expert when it comes to online marketing. Good for you, it's important to stay ahead of the curve so that you can continue to grow your business online.