How Much Do You Actually Know About Online Marketing?

Take this fun quiz to put your online marketing knowledge to the test.


What does SEO stand for?

Send Email Out


Search Expectation Order


Search Engine Optimization


Senior Engineer Operations


1 / 10

What's a persona?

Someone who joins your mailing list


A repeat customer


Fictional representations of a group of customers


The language used across a variety of communications


2 / 10

What is a landing page?

A pop-up advertising page for your business


A standalone page on your website that encourages people to join your mailing list


A page that describes what your business is all about


All of the above


3 / 10

Why is it advised to remove menu navigation from your landing page?

It would not be a landing page if it had menu navigation


To ensure the viewer only performs one action


To keep it separate from your website


All of the above


4 / 10

What's a sales funnel?

A series of emails designed that are sent to potential customers


An advertisement that sells a product


The integration of online and offline advertising


A system set up to attract leads and convert them into customers


5 / 10

What of the following is NOT one of the stages of the buying cycle?









6 / 10

What's a Pinterest tag?

A code inserted on your website to track conversions and build audiences to reach valuable customers on Pinterest


It's a feature for business accounts that allows them to view private Pinterest profiles anonymously


A code that records your customers' personal Pinterest details


7 / 10

Which of the following is NOT a component of an effective email to your mailing list?

Using a lot of visuals


Having one primary call-to-action


Allowing people to unsubscribe easily


8 / 10

Which audience is most likely to convert when targeted with ads on Facebook?

People who like your Facebook page


A lookalike audience


People who have visited your website in the past 180 days


Saved audiences from your customer personas


9 / 10

How many hashtags can you use on Instagram?









10 / 10

Online Marketing Beginner

Okay, so you're a beginner. That's okay; everyone starts somewhere!

Hopefully from taking this quiz you have already learned some valuable insights, meaning you already know more than most business owners when it comes to online marketing.

You Know More Than The Average Business Owner

Good on you! You're already ahead of the curve when it comes to online marketing.

Don't stop now! There are still some things you can work on.

Online Marketing Expert

You're pretty much an expert when it comes to online marketing. Good for you, it's important to stay ahead of the curve so that you can continue to grow your business online.