Your ideal copywriting client needs… Content!
Content writing is the art of creating content in order to inform, educate or entertain – or all three! For brands, content writing aligns with strategic business and marketing goals to attract audiences and potential customers.Content writing includes blog posts, social media posts, emails, white papers, e-books, and other savvy materials that educate, entertain, and inform your audience about a given topic.Unlike conversion copywriting, content writing is focused on creating productive engagement with your audience so—over time—they’ll come to trust your brand and be interested in your product or service.The power of this type of prose is that it has the power to eventually turn leads into prospects, prospects into customers, and customers into repeat buyers.But there’s a formula to content writing that needs to be adhered to:1. Give it PurposeYou can’t just sit down and write 300 words and expect them to hold the interest of your audience.So pick a clear purpose of your piece, whether it be telling a story or anecdote, sharing insights, or even discussing a philosophy, and then craft your piece around that purpose.2. Represent the Brand’s Voice.When writing on behalf of others, it’s important to learn their voice and write in a way that best represents the brand of your client.So while your own style might be witty, dry, and a tiny bit sarcastic, the voice that your client is trying to convey could be a bit more footloose and fancy free.So tame your impulse towards pithy quips and learn to wax enthusiastic when the situation calls for it.You’re trying to help your client build Know, Like, and Trust for their brand, so only add your own flare if it makes the piece work as a whole and doesn’t clash with the original message.3. Make it a Darned Good ReadHolding onto a prospect's attention is key in the writing world, and never is that more true than with content writing.People have come to you for entertainment, information, and education – so make sure you give it to them in a fun, engaging, and enlightening manner!The best content writers are so stealth at storytelling that they can write dozens of posts for your client’s blog without even mentioning their brand – and still manage to attract and convert prospects.Additionally, content writing has the chops to position your client’s brand as an authority on a topic and grant your company credibility as the foremost leader on a subject."Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." – Leo BurnettCold-Pitch With ConfidenceOften rejected as a ‘too salesy’ means to drum up new business, cold-pitching is the age-old strategy of approaching the clients that you want to work with, to let them know that you’re really the writer they want to work with!So ditch the mindset that it’s pushy, or annoying, and instead embrace the idea that you’re helping companies succeed by providing them with the right writer for their launch, sales page, blog post, or ecommerce site.Heat Up Your Cold-Pitch StrategySTEP 1: Create an ideal company or client profile.Just as you’d create an ideal client avatar for your own clients, create a company profile to build guidelines around the type of client you really want to work with.For example, if you’re a great launch strategist, you’d want a client with great social media presence, a decent ad spend budget, and a strong product or service that they’re trying to sell.If you’re a content writer, someone with an established audience and readership would work best.You can make your desired company profile as detailed or as broad as you like.Download our Ideal Client Suitability Checklist for some ideas on what you should be looking for in your prospects.STEP 2: Make a listNow that you know what kind of company you want to work with, it’s time to make like Santa and get to listing.Check business directories to narrow in on your niche and find the companies that are big enough to need a freelance copywriter, and are prime for your offer.Add the companies to a google drive folder to keep it neat and organized.Click here to access our neat and tidy Cold Pitch Spreadsheet to keep your pitches organized and cohesive.STEP 3: Pitch like it’s Yankee StadiumBut don’t get too specific and try to sell them on you right away.This is a quick way to get yourself on the company's radar, tell them what you can offer them, and invite them to respond about possibly working with you in the future.If you’re cold-pitching several companies a day, it’s fine to be specific about large details like company name and genre – but if there’s a company you really want to work with, put in the extra time to research their business and offer three post points you can work on with them.The extra attention to detail might be enough to snare their curiosity, and get you on their own shortlist of people they want to work with.Download our foolproof Cold-Pitch Script here and get started with some virtual door knocking.Pitch Perfect!Hey there, wordsmith! I'm Joe Goran, copywriter, conversion coach, and cold-pitch specialist, owner of Copy Corp, a team of world class copywriters and all around word geeks.Most of us started out as freelance copywriters and understand that the struggle to find quality clients to work with is real. That’s why we decided to work together to create an agency to help bridge the gap between talented writers and the companies who need them.It’s time for you to zone in on your niche so you can target the companies and clients that will work best with you.Check out our Cold Pitch Guide in “Copywriter Times” and tune into our guest spot on “Coach That Conversion” podcast.Pitch Like a Pro!Check out these helpful resources for copywriting excellence and inspiration!1. Follow us on Instagram. From helpful tips and mindset hacks, to process reels and Q&A Lives, @CopyCorp has everything you need to stay up to date on the latest copy innovations. 2. Listen to my Podcast interview on “Coach that Conversion.” I share my passion for everything copywriting, including my own rags to riches, freelance to CEO story.3. Want guidance on how to pitch successfully without falling into cringey salesy territory? Book a consultation with me. We’ll not only assess your copywriting style and suitability, we’ll also zero in on your ideal prospects and create a strategy to make them your clients.Find The Right WordsNow that you've got some insight into how to pitch your ideal prospects, check your inbox for your quiz results. You'll also get my free Cold-Pitch Guide.Over the next week, I'll share with you more copywriting tips and tell you more about how to create a Dream Team Client Roster."Decide the effect you want to produce in your reader." — Robert Collier