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How Strong is Your Email Marketing Strategy?

Email marketing can be a hard task to master. Take the quiz to see where your email marketing strategy lies.

Quiz Questions

  • 1.
    Choose the answer that best fits your email marketing strategy right now:
    • A.
      I'm not even sure what an email marketing strategy is.
      (Correlates to: Email Marketing Novice!)
    • B.
      I have my email service set up and I have sign-up forms on my blog, but I have no idea what to send to subscribers.
      (Correlates to: Email Marketing Novice!)
    • C.
      I've got a small email list and I send out emails when inspiration strikes or when I write a new blog post.
      (Correlates to: You're a Junior Marketer!)
    • D.
      I strategically plan every email a month ahead of time. Every email gets sent on the same day, at the same time, each week. My subscribers read my emails and sometimes even respond.
      (Correlates to: The Pro Email Marketer!)
  • 2.
    How often do you send emails to your subscribers?
    • A.
      Every once in a while when you get a really cool idea but never consistently
      (Correlates to: Email Marketing Novice!)
    • B.
      Multiple times a month and on a regular basis
      (Correlates to: The Pro Email Marketer!)
    • C.
      Once a month or less, somewhat consistently.
      (Correlates to: You're a Junior Marketer!)
  • 3.
    When it comes to email content, what do you like to send to your subscribers?
    • A.
      I never know what to send to them.
      (Correlates to: Email Marketing Novice!)
    • B.
      I send my blog feed or an email when my latest blog post is published.
      (Correlates to: Email Marketing Novice!, You're a Junior Marketer!)
    • C.
      My email subscribers get secret content that I create just for them, updates about my blog or company, and sometimes even personal stories from my own experiences.
      (Correlates to: The Pro Email Marketer!)
    • D.
      I don't even have an email subscriber list yet.
      (Correlates to: Email Marketing Novice!)
  • 4.
    When it comes to email automation, where do you think you stand?
    • A.
      What is that?
      (Correlates to: Email Marketing Novice!)
    • B.
      The only email automated is the subscription confirmation.
      (Correlates to: You're a Junior Marketer!)
    • C.
      I have a welcome email or email series automated.
      (Correlates to: You're a Junior Marketer!)
    • D.
      I have a welcome email as well as regular blog update email set up to send to my subscribers automatically.
      (Correlates to: The Pro Email Marketer!)
    • E.
      I haven't gotten to automating anything yet.
      (Correlates to: Email Marketing Novice!)
  • 5.
    When it comes email personalization, you:
    • A.
      Never include the subscribers' name or don't collect names
      (Correlates to: Email Marketing Novice!)
    • B.
      I do it once in a great while
      (Correlates to: You're a Junior Marketer!)
    • C.
      I try to personalize every email I send to my subscribers
      (Correlates to: The Pro Email Marketer!)
  • 6.
    When it comes to testing email strategies or elements, you:
    • A.
      I switch up my content once in a while, but that's about it
      (Correlates to: You're a Junior Marketer!)
    • B.
      Regularly test everything; subject lines, calls to action, content, and even when I send emails
      (Correlates to: The Pro Email Marketer!)
    • C.
      Don't do it or don't know how
      (Correlates to: Email Marketing Novice!)
  • 7.
    When it comes to email design, you:
    • A.
      I like to send long emails, sometimes even a full blog post
      (Correlates to: Email Marketing Novice!)
    • B.
      Short emails but I give my subscribers more than one call to action option
      (Correlates to: You're a Junior Marketer!)
    • C.
      Short email copy and only one call to action
      (Correlates to: The Pro Email Marketer!)
  • 8.
    Email marketing makes you feel:
    • A.
      Like you want to give up
      (Correlates to: Email Marketing Novice!)
    • B.
      Confident. You know what you're doing and you are constantly trying to strengthen your marketing strategy and open and click-through rates
      (Correlates to: The Pro Email Marketer!)
    • C.
      Confused. You just can't seem to get it right. It's always a hit or miss situation.
      (Correlates to: You're a Junior Marketer!)

Quiz Outcomes

  • 1.
    Email Marketing Novice!
    You're still figuring things out, maybe you haven't started your email marketing yet or your just dipping your toes in the water. Sometimes you feel like you're feeling around in the dark and have no direction. You'll get there eventually, but to get you started click below to read more about effective email marketing for beginners.
  • 2.
    You're a Junior Marketer!
    Heyyy! You're getting the hang of things now. You've got some great strategies that you take advantage of, but there are definitely a couple areas that you know you need to work on. Keep checking those stats and testing different subject lines, different types of copy or calls to action. You'll get it, I can feel it. But until then you should try using quizzes to up your email marketing game.
  • 3.
    The Pro Email Marketer!
    What are you doing here? You've got great conversion rates and you know exactly what your readers and customers want and need. You utilize automation to the extreme and have your email content planned out well in advance. Keep doing what you're doing. Maybe you can even add a quiz or two of your own!