The SPRAY AND PRAY ELEPHANT.
Elephants are definitely relational and don't mind being social for a little bit. Because you may be focused on the "task" of social, you may just throw it all out there and pray something works. While you are sharing some good content, it may be that you are really on social just to promote your stuff. While that is one of the reasons to be here, being social and connecting intentionally with people to begin a relationship is a big part of the reason to be on a social media channel.Having a plan that includes more than "posting content," is important. Find ways to share interesting and helpful content that draws people in to want to know more about you and your brand. Perhaps a blog post with a call-to-action inviting someone to download a resource guide that ties in. Now when you have their email address, follow up via email to personally invite them to watch a video or attend a webinar with more helpful information.