What Social Network Is Best For Your Brand?

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Take this six-question quiz to find out which social network is best to market to your potential attendees.

Quiz Questions

• 1.
  What’s the average age of your attendees?

  • A.
    <22 years old

    (Correlates to: Instagram)
  • B.
    23-29 years old

    (Correlates to: Twitter)
  • C.
    30-49 years old

    (Correlates to: Facebook)
  • D.
    50+ years old

    (Correlates to: Facebook)
• 2.
  Does your event appeal more to one gender than another?

  • A.
    Primarily women

    (Correlates to: Instagram)
  • B.
    Primarily men

    (Correlates to: Twitter)
  • C.
    Everyone!

    (Correlates to: Facebook)
• 3.
  What is the average income of your target attendee?

  • A.
    <$30,000

    (Correlates to: Instagram)
  • B.
    $30-49,000

    (Correlates to: Twitter)
  • C.
    $50-75,000

    (Correlates to: Facebook)
  • D.
    $75,000+

    (Correlates to: Facebook)
  • E.
    Any income level

    (Correlates to: Facebook)
• 4.
  What category best describes your event? 

  • A.
    Food & Drink

    (Correlates to: Instagram)
  • B.
    Performing Arts

    (Correlates to: Twitter)
  • C.
    Professional or Educational

    (Correlates to: Facebook)
  • D.
    Races/Sports

    (Correlates to: Instagram, Twitter)
  • E.
    Music festival or concert

    (Correlates to: Instagram, Twitter)
  • F.
    Fundraiser

    (Correlates to: Facebook)
• 5.
  What type of content will you post most frequently?

  • A.
    Links to longer articles, like interviews or best practices

    (Correlates to: Instagram)
  • B.
    Links to visual-intensive articles, like infographics or how-to guides

    (Correlates to: Twitter)
  • C.
    Pictures and videos from your event

    (Correlates to: Instagram, Facebook)
  • D.
    Links to ticket sales

    (Correlates to: Twitter, Facebook)
  • E.
    Sharing great posts from attendees

    (Correlates to: Instagram, Facebook)
• 6.
  How social media-savvy is the person who will be managing your social media, on a scale of 1 to 5?

  • A.
    1: Social media expert

    (Correlates to: Instagram)
  • B.
    2: Super-savvy socialite, but just shy of being a pro

    (Correlates to: Twitter)
  • C.
    3: Posts frequently and understands how the most popular platforms work

    (Correlates to: Instagram, Facebook)
  • D.
    4: Knows the basics of some platforms

    (Correlates to: Instagram, Facebook)
  • E.
    5: Just starting out online

    (Correlates to: Facebook)

Quiz Outcomes

• 1.
  Instagram

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  Instagram is a great fit for photogenic events. With more than 400 million monthly active users, you can reach potential attendees for artsy festivals, swanky food & wine affairs, moving dance performances, and more. Instagram is most popular among millennial women, many of whom are college students.
• 2.
  Twitter

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  With 320 million monthly active users, Twitter is the perfect fit to reach a younger, tech-savvy crowd. The site is most popular among high-income millennials — often college grads making more than $50k per year — with slightly more male users than female.
• 3.
  Facebook

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  With 1.59 billion monthly active users, Facebook is far and away the most popular social network across ages, genders, and income levels. The News Feed is a crowded place to make your event stand out — but also has the potential to connect your event with more than 70% of online adults. That’s some serious reach when you’re trying to sell more tickets.