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What Social Network Is Best For Your Brand?

Take this six-question quiz to find out which social network is best to market to your potential attendees.

Quiz Questions

  • 1.
    What’s the average age of your attendees?
    • A.
      <22 years old
      (Correlates to: Instagram)
    • B.
      23-29 years old
      (Correlates to: Twitter)
    • C.
      30-49 years old
      (Correlates to: Facebook)
    • D.
      50+ years old
      (Correlates to: Facebook)
  • 2.
    Does your event appeal more to one gender than another?
    • A.
      Primarily women
      (Correlates to: Instagram)
    • B.
      Primarily men
      (Correlates to: Twitter)
    • C.
      Everyone!
      (Correlates to: Facebook)
  • 3.
    What is the average income of your target attendee?
    • A.
      <$30,000
      (Correlates to: Instagram)
    • B.
      $30-49,000
      (Correlates to: Twitter)
    • C.
      $50-75,000
      (Correlates to: Facebook)
    • D.
      $75,000+
      (Correlates to: Facebook)
    • E.
      Any income level
      (Correlates to: Facebook)
  • 4.
    What category best describes your event? 
    • A.
      Food & Drink
      (Correlates to: Instagram)
    • B.
      Performing Arts
      (Correlates to: Twitter)
    • C.
      Professional or Educational
      (Correlates to: Facebook)
    • D.
      Races/Sports
      (Correlates to: Instagram, Twitter)
    • E.
      Music festival or concert
      (Correlates to: Instagram, Twitter)
    • F.
      Fundraiser
      (Correlates to: Facebook)
  • 5.
    What type of content will you post most frequently?
    • A.
      Links to longer articles, like interviews or best practices
      (Correlates to: Instagram)
    • B.
      Links to visual-intensive articles, like infographics or how-to guides
      (Correlates to: Twitter)
    • C.
      Pictures and videos from your event
      (Correlates to: Instagram, Facebook)
    • D.
      Links to ticket sales
      (Correlates to: Twitter, Facebook)
    • E.
      Sharing great posts from attendees
      (Correlates to: Instagram, Facebook)
  • 6.
    How social media-savvy is the person who will be managing your social media, on a scale of 1 to 5?
    • A.
      1: Social media expert
      (Correlates to: Instagram)
    • B.
      2: Super-savvy socialite, but just shy of being a pro
      (Correlates to: Twitter)
    • C.
      3: Posts frequently and understands how the most popular platforms work
      (Correlates to: Instagram, Facebook)
    • D.
      4: Knows the basics of some platforms
      (Correlates to: Instagram, Facebook)
    • E.
      5: Just starting out online
      (Correlates to: Facebook)

Quiz Outcomes

  • 1.
    Instagram
    Instagram is a great fit for photogenic events. With more than 400 million monthly active users, you can reach potential attendees for artsy festivals, swanky food & wine affairs, moving dance performances, and more. Instagram is most popular among millennial women, many of whom are college students.
  • 2.
    Twitter
    With 320 million monthly active users, Twitter is the perfect fit to reach a younger, tech-savvy crowd. The site is most popular among high-income millennials — often college grads making more than $50k per year — with slightly more male users than female.
  • 3.
    Facebook
    With 1.59 billion monthly active users, Facebook is far and away the most popular social network across ages, genders, and income levels. The News Feed is a crowded place to make your event stand out — but also has the potential to connect your event with more than 70% of online adults. That’s some serious reach when you’re trying to sell more tickets.