Customer Feedback Form Template

Collect feedback from customers, learn what they like and dislike about your product/service, and get their likelihood to recommend you to others. Includes multiple choice questions and open-ended questions.

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About this template

This customer feedback survey template is designed to collect feedback from existing customers and tell you where your gaps are so you can get better and hopefully make more money.

Use it to gather feedback from your customers. Ask them about what they liked and disliked about working with you. Learn how likely they are to recommend you to others. Collect pre-set answers and open-ended responses.

Customer Feedback Form Questions

  1. How likely are you to recommend us to others?0-10 scale question to gauge sentiment towards your brand.0-10 Scale
  2. What do you like the most about our product/service?A question to help highlight where you are performing the best.Long Text
  3. What do you dislike the most about our product/service?Learn where you are letting people down and how you can fix it.Long Text
  4. What frustrates you about our product/service?The word frustrate sparks a deeper thought about how people feel.Long Text
  5. What would make you more likely to recommend our product/service to others?This helps to gather information about how you could make your brand grow.Long Text
  6. What is your name?To reach out to people and discuss their feedback, good practice.Short Text
  7. What is your email address?If you want to be able to follow up with specific people who fill out your form.Email

Customer Feedback Form FAQs

What is a customer feedback form for?

A customer feedback form or survey helps you learn about what your customers do and don’t enjoy about working with your business. It also helps you understand how likely they are to recommend you to others, which is the cornerstone of business growth.

How should I use a customer feedback form in my business?

Feedback surveys often get sent after someone makes a purchase, once a service has been rendered, or after a customer has shown significant usage of your product or service. The idea is to learn how people who are utilizing your business feel about their experience, and whether they are recommending you to other people, so you can know if your business is on track for future growth.

How many questions should I ask on my customer feedback form?

At a minimum, include the 0-10 scale question to ask people how likely they are to recommend you. This question tells you a lot about whether or not they really like what you are providing to them. Then we recommend asking for a couple of open-ended pieces of information so you can get a fuller picture of what’s going on with people who use your product. Ask for name and email if you want to be able to follow up with people, which we recommend.

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