50 Quiz Questions You Should Be Using

Do you want to make a quiz but don’t know what to include? Check out this list of 50 quiz questions you should be asking!

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Have you ever noticed how addicting quizzes can be?

Once you answer the first question, you can’t help but feel excited to answer the rest.

This is especially true with online personality quizzes.

Gone are the days of flipping through old magazines as you try to manually tally up your quiz scores. Now there’s an easier (and faster) way for you and your audience to receive the most accurate results with quiz building tools like Interact that do the work for you after it’s set up.

When you create a personality quiz to market your business, it will help you:

  • Generate quality leads who actually care to hear what you have to say
  • Build your email list quickly with average conversion rates around 40-50% or higher
  • Give personalized advice that helps your audience feel seen, heard, and understood
  • Personally connect with people who resonate with your message
  • Recommend products and services that are the perfect fit for your audience
  • Build trust by helping each person better understand how they are wired

If you’ve been thinking about creating a personality quiz for your business but aren’t sure what questions you should include, we have a list of 50 personality quiz questions that you can use and customize to any industry.

You can start by copying these quiz questions into your own Interact quiz OR clicking on a question below to explore its answer options and real quiz examples you can emulate.

By writing engaging questions, you’ll help your audience move through your quiz with ease as they select their perfect-fit answers. The good news is you don’t have to start your personality quiz from scratch!

These questions are from real-life examples other business owners are already using to generate more leads and increase their sales. You can use the same questions and answers or customize them to fit your unique topic. 

Each question you’ll see here is meant to help you learn about your audience’s mindsets, desires, motivations, goals, lifestyle, preferences, and more.

Let’s kickstart your brainstorming session with the first questions below!

Quiz Question Example 1:

It’s Saturday night, what are you up to?

Answers:

  • Creating something
  • Hosting 3-course curated dinners
  • Making a warm cup of tea
  • Catching up with friends or volunteering
  • Going on a date

What you can learn with this question:

This quiz question helps you understand someone’s mode of winding down as well as whether that person leans toward introversion or extroversion. Saturday night can either be a refuge from crowds or a way for them to reconnect with others around them.

If you were building a course, you could use this information to make a decision on whether or not you want to include a bonus Facebook group community or in-person meetups. Take a moment to think about other ways you can use this information to better sell your products or services.

Example of how to use it:

Online business educator Melyssa Griffin uses this question in her email personality quiz to help her determine someone’s vibe. She wants to know how her audience enjoys spending their relaxation time so she can recommend better resources to help them incorporate more personality into their email marketing strategy.

quiz question - It's Saturday night, what are you up to?

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Quiz Question Example 2:

When do you have the best energy?

Answers:

  • 6am-12pm
  • 12pm-6pm
  • 6pm-Midnight
  • Midnight-6am

What you can learn with this question:

This quiz question helps you understand what time of the day each audience member experiences their best energy. This knowledge can be useful in understanding productivity patterns in their work life and beyond.

You can primarily use this insight to make sure you are communicating with your audience at the right time. If you send content when their energy is at its peak, you might inspire them to think even more creatively. However, if you miss the right time window, they may disregard your content or it won’t have the same kind of effect. Use this insight wisely!

Example of how to use it:

Erin Rachel Doppelt, a mindfulness coach, uses this quiz question in her meditation quiz to determine what style of meditation is best for them. If someone is new to meditation, they may not know what time they should try meditating. For example, if a quiz taker meditates in the evening when their best energy is in the early morning, it may not be a perfect fit. Erin can follow up with specific instructions on how to meditate using the knowledge she gains from personality quiz questions like this.

quiz question - When do you have the most energy?

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Quiz Question Example 3:

What are you watching on Netflix?

Answers:

  • Gilmore Girls
  • Parks & Rec
  • Always Be My Maybe
  • Tales by Light
  • Queer Eye

What you can learn with this question:

This quiz question gives you insight into how someone might spend their free time. Since Netflix is a popular streaming service, it makes sense to ask what television shows your audience likes to binge watch. It’s a universal activity people like to do when they are unwinding from a busy day, so it makes for a great quiz question.

You can customize the television shows to match your audience’s most common preferences, but you’ll want to decide if this question is just for fun or will connect with one of your personality types in the quiz. If so, you can connect them using quiz logic so their selection actually affects their final result.

Example of how to use it:

Chrisy of Christy Copywriting uses this question in her wine-themed brand personality quiz to infuse more fun into a more serious topic. She also includes photos of each television show’s main characters so it’s easy for her audience to pick their favorite. Christy chose recognizable shows her audience is likely already watching. Each show corresponds with one of her personality results at the end of the quiz.

quiz question - What to watch on Netflix?

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Quiz Question Example 4:

What’s your theme song?

Answers:

  • Daydream Believer – The Monkees
  • Run the World – Beyonce 
  • Photograph – Ed Sheeran
  • Can’t Knock the Hustle – Jay Z

What you can learn with this question:

This question isn’t about playing a track on repeat but rather if the vibe or message of the song resonates with the quiz taker. Some songs may be empowering and upbeat while others might be chill and relaxing. No matter what theme songs you include in your list, be sure you choose wisely and keep your audience’s preferences in mind.

Of course, you can choose different theme songs depending on what connects best with your audience. Try to include a variety of genres when you make your selections. Pay attention to the name of the song or specific lyrics in it to make sure it speaks to its corresponding personality type. This question offers another opportunity for you to ask your audience about their personality so you can deliver better content.

Example of how to use it:

Online business educator and social media influencer Jenna Kutcher brings more of her personality into her secret sauce quiz. Jenna uses this question to engage with her audience and inspire them to think outside the box. Once someone chooses their theme song, she is able to recommend a list of podcast episodes on her quiz result landing pages that share a similar vibe to the theme song.

theme song quiz question

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Quiz Question Example 5:

Which movie title best describes your life?

Answers:

  • Analyze This
  • Groundhog Day
  • Field of Dreams
  • American Hustle

What you can learn with this question:

This question provides a fun way to incorporate pop culture into your quiz while learning more about your audience. By choosing a series of well-known movie titles, you allow audience members to choose their best fit while making the quiz-taking experience more enjoyable. Everyone loves to watch movies, so this may give them a new list of movies to watch, too.

While this question is not meant to be overly serious, you can match each answer with a corresponding quiz result to create the logic for your personality quiz. Make sure you choose movie titles that naturally tie into the psychology behind each personality result so the content is relevant. You can have fun with this one!

Example of how to use it:

Life coach Shaina Leis uses this career mindset quiz to connect with other Millennials who feel stuck in their current career path. By using this question, she includes famous movies her audience will recognize while ensuring the titles match her four career mindset phases. Each phase connects to a specific quiz result, making this question seem like it’s just for fun when, really, it’s highly strategic.

movie title best describes question

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Quiz Question Example 6:

What’s your decision-making style?

Answers:

  • I often put off making decisions
  • I spend a lot of time writing pros and cons before making a decision
  • I trust myself to make decisions quickly and easily 

What you can learn with this question:

This quiz question will help you understand what someone’s decision-making process looks like. How someone goes about making decisions can affect almost every area of their life. A question like this can help you understand how to market your product or service to them based on their decision-making process.

For example, if most people answer that they need to make a pros and cons list, then you will want to provide tips on how to overcome those cons through a follow-up email sequence. Think about the other ways you can utilize the data from this quiz question to your advantage.

Example of how to use it:

Wedding planner turned online business coach Isabelle Russell offers her audience a passion personality quiz in order to discover what is keeping them from starting their own business. Including a quiz question about decision making helps Isabelle identify if someone tends to procrastinate or if they enter the process with intentionality and self-trust. This tells her a lot about the person’s commitment to the business they want to create.

decision-making style question

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Quiz Question Example 7:

If you could live anywhere, where would you live?

Answers:

  • New York – fast-paced, place for me to shine, and competitive
  • Spain – siestas, churros, and a sense of community
  • Los Angeles – creative, enlightening, inspirational
  • Rome – architectural haven, precision, and history galore

What you can learn with this question:

This question is meant to help you understand more than simply where someone wants to live. Depending on how a quiz taker answers the question, you’ll have an idea of what their aspirational goals are, no matter where they currently live. This information is useful when you are trying to identify who your ideal client is.

You can customize this question to include any cities or countries you know your audience would love. The destination isn’t as important as what it represents in this example, so remember to include a short explanation as to why someone might want to choose that city or country. Once someone completes the quiz, you can give them recommendations for living a healthy lifestyle that is tailored to people who live in that place.

Example of how to use it:

Wellness coach Kayla Nedza uses this question in her calm creator quiz to explore each person’s wellness journey. Through a series of lifestyle-based questions, she helps audience members discover how they can improve their wellness, along with key questions to ask themselves and a custom to-do list. While Kayla’s quiz is very fun and easy to take, it comes with in-depth results at the end, making it a memorable quiz-taking experience from start to finish.

where would you live question

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Quiz Question Example 8:

Which best describes your style?

Answers:

  • Free spirit
  • Bold
  • Casual
  • Chic
  • Minimal 

What you can learn with this question:

This question is perfect for understanding what styles your audience gravitates toward. How someone prefers to dress says a lot about their personality. What you’re wearing is one of the first things people notice when they meet you for the first time. Style often comes down to how someone likes to express themselves, which is a great thing to know about your audience.

If you are using this question in your quiz, be sure to give a variety of style choices that fit your ideal audience. You can change the descriptive words to fit what personalities you often find within your current audience base. Even if you have a more serious quiz topic, you can add in a question like this just for fun to make the quiz-taking experience more enjoyable. 

Example of how to use it:

Stylist Jammie Baker uses this fun question in her mommy uniform quiz (which she calls “momiform”) to determine what style each mom resonates with. Instead of using descriptive words on their own, she pairs each answer option with a styled stock photo to give visual examples. This makes it easy for her audience to quickly find their favorite style so they can move through the rest of the quiz.

style question

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Quiz Question Example 9:

Which statement best describes your personality?

Answers:

  • I’m a natural teacher
  • I love to experiment
  • I’m a renaissance gal
  • I’m a born performer
  • I speak my mind
  • I don’t believe in reinventing the wheel

What you can learn with this question:

This quiz question is direct and straightforward. It asks for the quiz taker to define their personality in a few words while giving answer options that will likely resonate with each person. Explicitly asking for someone to describe their personality allows you to get into your audience’s head more quickly.

You can customize all of these answer options based on the most common personality traits you see in clients or specific characteristics that lead someone to seek your help. Use the example below to guide your process.

Example of how to use it:

As a blogging coach, it makes sense that Bea Alva wants to unlock a deeper understanding of each audience member’s personality. However they describe their personality will connect with the blogging recommendations Bea offers at the end of her blogger quiz. Audience members can take this knowledge to help them “own their uniqueness, stand out from the crowd, and build a beautiful blog” like her quiz promises to help them with.

which statement describes your personality question

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Quiz Question Example 10:

Which store would you be most likely to shop at?

Answers:

  • Apple
  • Target
  • Starbucks
  • Dior
  • Love Beauty and Planet
  • Cabelas

What you can learn with this question:

This quiz question talks about more than shopping preferences. Each option actually speaks to a level of status or utility that’s important to the quiz taker. Naturally, someone who chooses Dior has very different shopping habits and status aspirations than someone who chooses Target.

This tells us a lot about their personality as well as the kind of investments they are used to making. If someone picks a designer brand, they may be looking to invest in a higher-priced service or program that includes 1:1 time with you as the expert. If they choose a well-known, affordable retail brand like Walmart or Target, you might want to create a lower-priced course that multiple people can take advantage of.

Example of how to use it:

Crystal Oakes, the designer and branding consultant behind Oakes Creative House, uses this question in her brand visual language quiz to assess what styles her audience gravitate toward. Depending on how they answer the question, she can determine how they might want to position their brand. Is it a luxury brand or something that will be approachable for people in all walks of life? This shopping-focused question is a fun way to ask the same thing.

which store do you shop at question

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Quiz Question Example 11:

Which quote resonates with you?

Answers:

  • You got this
  • I wish I didn’t always feel like everything is my fault
  • Failure is the key to success
  • Doubt kills more dreams than failure ever will

What you can learn with this question:

This quiz question gives you insight into how each audience member is currently thinking. What someone is inspired by says a lot about their mindset. For example, an audience member who chooses “doubt kills more dreams than failure” has a completely different mindset than someone who thinks everything that’s happening to them is a fault of their own.

By understanding how a quiz taker perceives their circumstances, you can either help them strengthen their abundant mindset or give them tips for overcoming their scarcity mindset. All of your advice should be geared toward where they currently are so you can make a personal connection with them and offer relevant recommendations. If you use this question, be sure to customize the quotes to fit your business and what you teach.

Example of how to use it:

Kate Ziegler, a high-performance life coach, helps others understand what obstacles are holding them back to create a more holistic approach to improving their lives. She uses this question in her high-performers quiz to get an idea of how a potential client might be thinking about their own progress so far. When it comes time for them to work together, she can start by customizing their coaching plan based on what mindset they currently have.

which quote resonates with you question

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Quiz Question Example 12:

What color palette do you like most?

Answers:

  • Earthy neutrals
  • Retro vibes
  • Blissful skies
  • Rust or bust
  • Arise and shine
  • Dusty bliss

What you can learn with this question:

This question helps you discover the color preferences of each quiz taker. Color can tell you a lot about a person’s ideal mood or vibe, especially if you dig into the psychology of color theory. Everyone has an opinion about color, but make sure you let your audience know what the color palette is for. Are the colors found in their ideal home decor, what they like to wear, or something entirely different? Understanding the color palette’s application will help someone choose their best fit.

A question like this can be beneficial for visual creatives or designers, but it can also help business educators and coaches better understand what their clients love. Before you add this question to your quiz, think about what each color palette represents to you and how this insight can be used to create better content for them.

Example of how to use it:

Designer Tessa Kirby of Kindred Homestead offers a virtual style coaching service for audience members who don’t live in her local area and want to DIY their own designs with a little help from a professional. To make sure she’s on the right track with her advice, Tessa uses this question in her design style quiz. She also includes questions about furniture, interior styles, and others to give her a comprehensive look at what each client wants. When someone takes her quiz, it means that she can spend less time during the consultation trying to gather this information and more time pulling design inspiration based on the client’s preferences.

color palette question

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Quiz Question Example 13:

What font style do you like most?

Answers:

  • Modern and clean
  • Classic editorial
  • Round script
  • Handwriting
  • Curly cursive

What you can learn with this question:

Much like the previous question about identifying the right color palette, this question focuses on finding a person’s ideal font style. Fonts are just as important to design as colors, shapes, and patterns. You can use a question like this to determine what style someone is visually interested in.

It may seem obvious to use this question if you are a designer, but other industries can also benefit from asking it. Each font style comes with its own personality. You can customize the fonts to the main personality results in your own quiz, but this is a good place to start.

Example of how to use it:

Maya of Maya Palmer Designs uses this question in her brand style quiz to better understand what typography her audience gravitates toward. If someone chooses the “curly cursive” font, they will likely want a soft and feminine design for their brand. However, if someone picks the “modern and clean” font, they’ll lean toward minimal designs. Using questions like this gives Maya a great idea of what her audience is looking for. When she turns leads into clients, she knows exactly where to start with their designs.

font style question

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Quiz Question Example 14:

What is your favorite social media network?

Answers:

  • Twitter
  • Facebook
  • Instagram
  • Snapchat
  • LinkedIn

What you can learn with this question:

This question gives you a peek into how your audience likes to spend their free time on social media. If they are also running a business, it could also show you where they like to make connections with clients and generate more leads. This question can be a good fit for any industry.

If someone chooses “LinkedIn,” it might show they are hyper-focused on moving up the corporate ladder and investing in their career. However, choosing “Snapchat” would show that they don’t take themselves too seriously and like entertaining content. You can add other platforms like Pinterest, Tik Tok, and YouTube if it feels more relevant to your quiz. Routinely look at your analytics to make sure you are active on the platforms your ideal audience members say they love most.

Example of how to use it:

Business advisor Cassandra Shepard created her personality quiz to give entrepreneurs growth strategies that uniquely fit them. She starts by gathering a few pieces of information upfront, including their social media platform preferences and habits. Throughout the quiz, she makes an assessment of their current business and what areas they can improve on. While it has a business focus for her quiz, you can use this question in any way that you’d like.

social media question

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Quiz Question Example 15:

What is your kryptonite?

Answers:

  • Procrastination
  • Perfectionism
  • Self-doubt
  • Lack of focus
  • Lack of follow-through

What you can learn with this question:

This question is a more fun way to ask about what’s holding someone back from achieving their dreams. “Kryptonite” is a well-known pop culture term frequently used in comic books to describe a superhero’s biggest weakness. 

Knowing their weaknesses will help you prescribe better solutions when selling your products and services. The data from this question will help you identify the most common setbacks your audience is currently facing so you can create relevant and actionable content to relieve those pain points.

Example of how to use it:

Business coaches Caroline and Jason Zook of Wandering Aimfully effectively use this question to understand what’s standing in the way of their audience accomplishing their goals. They use this question in their business blindspot quiz to assess what their audience’s current struggles are and how their coaching offers can help. All of this is outlined in their quiz results for each personality type at the end of the quiz.

what's your kryptonite question

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Quiz Question Example 16:

Is the glass half-empty or half-full?

Answers:

  • My cup runneth over
  • Half-empty and I need a smaller cup
  • My cup is never full
  • Half-full and I want to fill it up

What you can learn with this question:

This is an age-old question that uncovers how your audience sees the world. A half-empty perspective tells you the person has a negative view, whereas a half-full perspective reflects a more positive outlook on life. If someone lands in the middle, they might be more of a realist.

A question like this can be beneficial for nearly every business owner, especially those who are regularly teaching and coaching their clients. It will give you insight into how someone thinks, something that will come in handy when you write sales copy.

Example of how to use it:

Mindset coach Brenda Terry uses this question in her positivity type quiz to gauge how her audience is already thinking. If they choose the option of “my cup runneth over,” it means they have a more abundant and positive mindset. If they choose “my cup is never full” or “half-empty and I need a smaller cup,” she’ll know that they could benefit from her mindset coaching work. It’s a great way for her to qualify leads and identify ideal clients!

is the glass half full or half empty question

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Quiz Question Example 17:

What is your go-to beverage?

Answers:

  • Margarita
  • Manhattan
  • French 75
  • Moscow Mule
  • Champagne Cocktail

What you can learn with this question:

This question is a fun way to see what your audience’s preferences are. For example, someone who orders a “champagne cocktail” might like the finer things in life. They might prefer formal dinners and four-course meals, whereas someone who chooses a “margarita” might want to spontaneously show up at a party to meet new friends. 

Think about what each beverage says about the person who selects it. You can change the drinks to include other beverages you know your audience will love. This information can be used to create a better visual brand identity or influence how you price your offerings.

Example of how to use it:

Website designer Elizabeth McCravy wants her audience of entrepreneurs to discover their perfect-match website template through her personality quiz. She uses this question as a unique way to understand what cocktail they are most likely to order. By pairing each cocktail choice with a personality result, she is able to recommend website templates in an easy and enjoyable way.

what cocktail are you question

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Quiz Question Example 18:

Where do you get your best ideas?

Answers:

  • In the shower
  • Driving in the car
  • At my desk
  • At the gym

What you can learn with this question:

This quiz question gives you an inside look into how your audience processes their ideas. This can be hugely helpful if you are a coach, educator, or freelancer because deeply understanding how your audience members think is one of your top priorities. No matter how someone answers this question, it will tell you a lot about what their creative process already looks like.

This question can be used to help you create similar environments that help audience members unleash their creative ideas. If it’s “in the car,” give them tips about recording their ideas through audio. If it’s “at their desk,” provide your favorite notebook recommendations or help them better utilize post-it notes in their brainstorming process.

Example of how to use it:

Business and team productivity coach Hilary Ritt of Agile Life uses this question in her productivity personality quiz to capture her audience’s attention and better understand how they creatively think. It makes sense for all of her follow-up advice to fit within these descriptions so she isn’t working against how her audience naturally processes information.

where do you get your best ideas question

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Quiz Question Example 19:

What is your favorite way to travel?

Answers:

  • Train
  • Bus
  • Cruise
  • RV or campervan
  • Convertible

What you can learn with this question:

This question helps you understand the quiz taker’s favorite mode of transportation. How someone likes to travel says a lot about their vibe and personality. 

If the person chooses the “train” or “cruise” option, it shows they like taking the most convenient route to their destination, even if it means they need to travel in a group. Someone who answers with “convertible” shows they want to take the slower route in order to stay present and take in the scenery. You can customize these options depending on the subject of your quiz.

Example of how to use it:

Mollie Krengel of Wild Bum, a site that sells curated travel guides for road trip enthusiasts, uses this question in her road trip location quiz to recommend the perfect travel destination. Using these answer options helps her see if someone is interested in her guides. For example, someone who answers “RV or campervan” or “convertible” will be more likely to take a road trip than someone who chooses to travel by “cruise” or “train.” This is a great way for her to ensure that she is sending the right product recommendations through her quiz.

favorite way to travel question

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Quiz Question Example 20:

Which best describes how you were as a child?

Answers:

  • Competitive and often called bossy
  • Often getting into trouble for being too talkative
  • On time with homework and a good student
  • Easy-going and tended to be in the background

What you can learn with this question:

This question is focused on understanding the earliest signs of each quiz taker’s personality. As a kid, you are still developing your belief system, mindsets, and opinions. While many people change from the time they are a child to an adult, it gives you interesting insights into the full transformational journey of each person’s personality.

You could use a question like this to enhance your messaging, starting with sharing stories from when you were a kid that will resonate with them. It’s a good idea to regularly revisit your analytics to see which answers are the most common and if they relate to how you were wired as a kid, too.

Example of how to use it:

Leadership coach Merilyn uses this question in her WowArchetype quiz to better understand how each quiz taker was wired from a very young age. Some of her audience members may resonate with a different answer later in life, but this question focuses on their childhood. She can learn a lot about their leadership personality by revisiting how they acted as a kid before they were influenced by peers or society.

as a child I was question

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Quiz Question Example 21:

What does your calendar look like?

Answers:

  • Completely full but with time blocks for “me” time
  • Completely full with appointments, meetings, and calls
  • I don’t use a calendar
  • Usually about half-full 

What you can learn with this question:

This quiz question gives you insight into what the person’s schedule looks like. If they have a full schedule, they might have difficulty finding time to complete your courses or invest in your coaching services. You could use this question to identify any red flags before working with someone or assess if one person needs your help more than others.

Depending on the products or services you want to create, this question may be helpful to ask so you know how long your lessons, video tutorials, or 1:1 calls should be in order to fit into their schedule. Then, you can help them create more realistic expectations for what they can achieve with their calendar in mind.

Example of how to use it:

Financial mindset coach Stacy Tuschl helps entrepreneurs uncover what revenue blocks are holding them back from earning more income with her personality quiz. Asking her audience this question helps her understand if their schedule is one of the things that is standing in their way of accomplishing their goals. Since Stacy strongly believes in helping her clients take action, she uses this question to give each quiz taker relevant time management advice.

calendar question

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Quiz Question Example 22:

Who is your ideal mentor?

Answers:

  • Ann Handley
  • David Ogilvy
  • Steve Jobs
  • Ramit Sethi

What you can learn with this question:

This quiz question can be customized to your industry, but it will help to first understand who your audience looks up to and wants to learn from. Instead of choosing celebrities for a question like this, try to select people who are well-recognized in your specialized field.

When you collect the data, you’ll be able to see which people your audience members resonate with most. From here, you can create a list of curated resources the mentor has already created as well as resources you’ve created that share a similar teaching style. It’s such a great way to add more value!

Example of how to use it:

Joanna Wiebe of Copyhackers, a well-read resource for copywriters, uses this question in her copywriter style quiz to determine who her audience members love to learn from. She strategically selected big names in the advertising and marketing industries that her quiz audience will immediately know. Every mentor listed here has a different approach to content marketing, so it helps for Joanna to know this before personally suggesting content they should read next.

mentor question

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Quiz Question Example 23:

What happens when your alarm goes off?

Answers:

  • I’m wide awake and filled with energy
  • I wonder who set the alarm
  • I roll over for just a few more ZZZ’s
  • I make myself a cup of coffee

What you can learn with this question:

This quiz question tells you a lot about a person’s habits by focusing on how they react first thing in the morning. If they jump right out of bed, it shows that they can’t wait to start the day. The opposite shows they may be reluctant to try new things at first so it is best to send additional recommendations and resources that might pique their interest on the subject.

You can use this information to determine when it is best to communicate with your potential clients. Some people may want to get started right away in the morning so they get a burst of energy. Others will want to wind down with a call at night before they go to bed. Understanding this will help you create a natural workflow for them based on their style.

Example of how to use it:

Kelly Howard of Fit is Freedom is a health coach who teaches clients how to create a better relationship with fitness and exercise. Using a question like this in her workout style quiz helps her assess how people react when they first wake up. If someone answers that they have energy in the morning, it might tell her that they will have an easier time working out in the morning than someone who wants to go back to bed. It could also give her insight into how well her audience members will adapt new fitness habits or if they will stick.

when the alarm goes off question

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Quiz Question Example 24:

What area of your life would you like to improve most?

Answers:

  • Health and wellbeing
  • Wealth and finances
  • Purpose and legacy
  • Business and career
  • Relationships
  • Lifestyle and passion

What you can learn with this question:

This quiz question helps you understand what area of life each quiz taker wants to improve on. Quiz takers must self-identify what they need to focus on for the next year in order to receive their personality quiz results

Depending on which answer the person chooses, they can receive a list of actionable tips specifically geared toward each key area of life or business. This can be done in a quiz results landing page or through follow-up emails. It will help you build trust with your audience which can lead to more sales.

Example of how to use it:

The team behind EVOK Life, a wellbeing coaching platform for women, decided to use this question in their power paradigm quiz to understand their audience’s most common struggles. Since the team offers a signature coaching method with a more holistic approach to building a life and career their clients love, it makes sense for them to ask about areas outside of their businesses in case it’s affecting their everyday life. Including relevant images with each answer further illustrates the available options.

where do you want to improve this year question

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Quiz Question Example 25:

Who is your alter ego?

Answers:

  • Lizzo
  • Oprah
  • Tiffany Haddish
  • Michelle Obama
  • Zendaya
  • Lisa Nichols

What you can learn with this question:

This quiz question helps you uncover what pop culture figures or celebrities your audience has similarities with. Each person can choose their perfect match in order to unleash their alter ego. You can choose celebrities your audience loves or even fictional characters from well-known movies, books, and television shows.

Feel free to get creative with this! It’s easy to customize the potential answers to this question to better fit your audience. Make sure you choose people or characters they will recognize so you have an idea of what their superpower might be.

Example of how to use it:

Marketing strategist Shaunda of SHH Creative uses this question in her brand prototype quiz to help other entrepreneurs find what makes them unique in order to better brand themselves. She did this by highlighting well-respected celebrities her audience would be honored to be compared to. She also includes photos of each celebrity to make it easy for her audience to find their perfect match. Depending on the answer they choose, they will receive a quiz result description with a photo of other celebrities who are like them.

alter ego question

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Quiz Question Example 26:

Which award would you like to receive?

Answers:

  • The most admired person of the year
  • The most result-generating person of the year
  • The most supportive person of the year
  • The most well-connected person of the year
  • The most innovative person of the year
  • The most stylish person of the year
  • The most magical person of the year
  • The most influential change-making person of the year
  • The easiest person to get along with

What you can learn with this question:

This question shows the person’s deeper desires of what they want to be known for. In addition, most people are attracted to the idea of receiving a prestigious award, so their answer choice here will tell you more about the kind of affirmation they are looking for.

How someone answers this question will determine what they want their legacy to look like. A person’s desire for legacy is really important when it comes to understanding how they’re wired and what’s important to them. This question will give you great insights into how you can help them achieve whatever it is that they want to be remembered for.

Example of how to use it:

Business coach Kamila Gornia of Heart Behind Hustle uses this question in her authority brand quiz to assess the personal significance each person is hoping to achieve. This tells her a lot about how they see themselves or want others to see them. Then, she can use these motivating factors to speak directly to them with coaching advice before they even work with her. It’s a great way to show she takes an interest in knowing what’s important to them well beyond business.

what award would you receive question

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Quiz Question Example 27:

How do you define success?

Answers:

  • Flying first class
  • Finding my purpose in life
  • Having a family that loves me

What you can learn with this question:

This question is very common in personality quizzes because it speaks to the motivating factors behind someone’s work and the way they choose to live their life. Selecting the “flying first class” answer would tell you the quiz taker is driven by prestige and wealth, whereas the answer of “having a family that loves me” shows the person cares about nurturing and serving others. The other option of “finding purpose in life” shows the person values their individualism and legacy.

You can include more answer options or customize them to fit the guiding principles that matter most to your audience. This question is not about assessing whether or not someone chooses the right answer but rather gives you insight into what feels right to them. Your messaging should be written with your audience’s most popular definitions of success in mind since your offering is meant to help them accomplish it.

Example of how to use it:

In this career destiny quiz, business consultant Drew DuBoff helps his audience understand what their core desires are. This guides everything in their life and career, so putting it in terms of defining what success means will resonate with his audience of entrepreneurs. Since he specifically helps people scale their businesses through his work, he can take these findings into each consultation call.

success question

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Quiz Question Example 28:

How would you describe your perfect home?

Answers:

  • Well-kept and relaxing
  • A reflection of who I am
  • Somewhere cozy for my family to hang out
  • A place where I can have a good time

What you can learn with this question:

This quiz question goes beyond home decor preferences to help you understand how someone views their home. A person’s home is often their most treasured and private space. Learning more about what the person likes to use their home for and what they want it to feel like shows you what’s important to them.

Using this question might be a good idea if you want to deeply understand someone’s core values. It will also give you an idea of their current or ideal lifestyle. A question like this can be used to create better messaging because it identifies their values and desires.

Example of how to use it:

Leah Noell of Leah Noell Design Co is a furniture designer who likes to teach her audience about the core principles of great home design through her home decor vibe quiz. This personality quiz question gives her audience an opportunity to express how they want their home to not only look but how they want it to feel. She can then use this knowledge when she recommends furniture pieces that may work best in their homes.

perfect home questions

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Quiz Question Example 29:

What are you most comfortable with?

Answers:

  • Leading the pack and showing others how it’s done
  • Being supportive and caring for others
  • When others step up and take charge
  • Being in control and are confident in your abilities

What you can learn with this question:

This quiz question helps you understand the leadership style of the person who is taking the quiz. How someone answers this question will give you insight into what their role is when working in a group setting or even how they approach life. It might also help you understand how they react when conflicts arise.

You might want to use this question if you’re looking to identify the person’s leadership strengths and strengthen them over time. This would help you make sure you aren’t pushing someone into showing up in a different way than they are naturally wired. You could also give advice based on your own experience through the quiz result pages.

Example of how to use it:

Nicole Volpetti of Creative Corporate World takes her quiz takers on a journey to better understand how they are balancing their masculine and feminine energy through her dominant energy quiz. Using this question, she is able to see if audience members are more likely to take the lead or if they would rather be in the background. Depending on the answer they choose, she follows up with an energy chart after they complete the quiz with personality traits that will likely resonate with them. Her emails, then, describe the nuances of balancing their energy in more detail.

most comfortable question

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Quiz Question Example 30:

If you could know the absolute truth to one question, what would it be?

Answers:

  • Who am I?
  • Am I worth it?
  • Why did it happen?

What you can learn with this question:

This quiz question helps you take a deep dive into someone’s natural thought process. What kind of questions are they asking themselves, and what does that say about their personality? This is what the quiz question focuses on. If you decide to use this question or customize it to your own audience, you’ll discover what is driving the person’s mindset and how to silence their inner critic within. 

This is a common exercise coaches use in their work, so it makes for a perfect quiz question example. By leading with these internal questions, it will feel like you are beginning to coach someone before they become a client!

Example of how to use it:

As a life coach who focuses on helping her clients through challenges that come with divorce, Dianah Johnson uses this question in her happiness path quiz to dig into the person’s mindset. Each of these three prompts show if the person is questioning their identity, worth, or circumstances. Based on how someone answers the question, Dianah is able to follow up with guided exercises and tips to help others confidently walk through the difficulties of divorce.

what question would you want answered question

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Quiz Question Example 31:

What keeps you up at night?

Answers:

  • Anxiety about the next day
  • The bills you need to pay
  • Suffering from Insomnia
  • Waking up to go to work
  • Politics and local news issues

What you can learn with this question:

This question helps you identify which aspects of your audience’s life are causing their anxiety to spike. In this example, you’re asking what they think about before they fall asleep, but you can choose any other scenario that fits your audience. 

If someone answers “politics and local issues” or “suffering from insomnia,” you’ll know it’s from factors outside of the person’s control. However, if they choose “anxiety about the next day,” you can provide them with tips on how to better prepare for the next day with free worksheets, checklists, and more. Think about how you can add more value to your audience, no matter which answer they choose.

Example of how to use it:

Blogger Nadalie Bardo of It’s All You Boo created a goal setting quiz where she asks her audience about what’s making them anxious. Depending on how they answer, she will know what advice to give them based on their most common points of anxiety. When she helps someone alleviate their stress, she creates a stronger personal bond with them. You need this trust in order to increase sales, so it’s a smart move.

question about what keeps you up at night

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Quiz Question Example 32:

How many times per week do you make time for fun activities?

Answers:

  • 0 – I don’t even know what brings me joy anymore
  • 1-2 – It’s pretty hard with my busy schedule
  • 3-5 – Doing things that light me up is really important to me
  • 5-7 – My life is one big joy fest

What you can learn with this question:

This question is meant to be a quick one to answer because most people know how often they are making room in their schedule for what they love to do. How someone spends their free time tells you a lot about their values and priorities. This is a great personality-focused question to ask your audience no matter what industry you’re in.

If you decide to use this question in your personality quiz, you may want to keep an eye on your analytics to see what the most popular answers are. If you are creating a course or training that includes activities, you’ll be able to see how likely someone might be to invest in it based on how often they already make room for fun activities.

Example of how to use it:

Mindset coach Shawn Mynar takes a unique approach by using this question in her energy-making quiz to determine how often someone takes time for the things they love. Instead of only giving her audience a range of numbers to choose from, she also includes some commentary on what each answer option means. If someone doesn’t make time for what lights them up, they will likely fall under the first two options. This tells Shawn that she needs to provide helpful tips for prioritizing their favorite pastimes in their personality results at the end of the quiz.

question about how often you do activities you enjoy each week

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Quiz Question Example 33:

When you have something exciting to share, how do you tell people?

Answers:

  • Phone
  • Write
  • Text
  • Social Media

What you can learn with this question:

This quiz question helps you understand how people like to share information with people who are close to them. Someone who wants to tell their biggest news over the phone to a friend is going to have a different personality than someone who would rather write a handwritten letter. 

This question is a great way to determine how people like to communicate. This information can be used if you are a coach or consultant who wants to connect with your clients in their preferred method of communication. Think about other ways you may use this information to your advantage as an online business owner.

Example of how to use it:

Marketing coach Stephanie Hines uses this question in her social media marketer quiz to understand her audience’s favorite style of communication. This helps her determine what social media marketing recommendations she should give them after completing the quiz. To market your product or service well on social media, you need to lean into your communication strengths, so it’s smart for Stephanie to ask this question. While the answer options are simple, they are well-illustrated through stock photos.

How do you share exciting news question

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Quiz Question Example 34:

What do you believe to be true about the world?

Answers:

  • You have to work hard to get what you want
  • You can overcome any challenge by setting clear goals
  • By giving what you can, you’ll always have enough
  • What’s popular is wrong
  • Being a little bit uncomfortable and out of place inspires growth
  • We become whole and happy through finding balance within ourselves

What you can learn with this question:

This quiz question goes beyond surface-level answers to get at the heart of each person’s core values. Depending on how they answer the question, your audience will tell you a lot about what they think about business, life, and more. You can customize each answer depending on what you want to know.

This question can give you insights into their beliefs, mindsets, values, desires, motivations, and more. The list goes on! Make sure you keep an eye on your analytics so this data can be used to create better messaging on all of your marketing platforms. The more you speak to these common beliefs, the stronger your copywriting will be.

Example of how to use it:

Brand strategist Kaye Putnam uses this question in her brand archetype quiz to better assess the core beliefs of each person in her audience. Since her quiz has been taken over 100,000 times, we’d say this strategy is working! Some of the answer options you see here tie into multiple personality types, so you can take the same approach when you use branching logic.

what do you believe is true about the world question

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Quiz Question Example 35:

What is your memory like?

Answers:

  • It learns easily and forgets quickly
  • It learns moderately and remembers well
  • It takes longer to learn but it doesn’t forget information

What you can learn with this question:

This question will help you understand how someone processes information and how likely they are to retain it after a short period of time. This answer can speak to how someone learns, which helps if you are an educator or coach in any kind of industry. Some people learn best through visual examples while others prefer to passively consume audio instructions. Some need to follow along with a video that includes audio and visual content.

No matter what your audience’s learning style is, you can use this to create better courses and programs. That way, every training you create caters to how they process ideas and information so they can better implement your advice.

Example of how to use it:

As a yoga teacher and coach, Fay of Fay.yoga includes a variety of questions to better understand if a quiz taker is the right fit for one of her yoga programs. By using this question in her find your calm quiz, she can craft yoga trainings based on the person’s memory and how well they retain information. Fay might also use this information to create video lessons and instructions that help quiz takers who become clients in her studio and online.

memory question

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Quiz Question Example 36:

How do you want to see yourself?

Answers:

  • Being interviewed for my expert opinion
  • Connecting with people in small groups face-to-face
  • Virtually interacting with a group of potential clients
  • Spreading my message 
  • Addressing and inspiring large crowds

What you can learn with this question:

This quiz question gives you an inside look into how people want to perceive themselves. This speaks to the reputation they wish to have. However they choose to answer this question says a lot about what’s important to them and the trajectory they want to see in their life or career.

Since it is a purely aspirational question, it will help you discover your audience’s truest and deepest desires. Then, you can create better content that helps them achieve those goals. Feel free to customize the answers based on your industry and what you teach.

Example of how to use it:

Lisa Simone Richards, a fitness marketing expert, helps fitness coaches determine what’s holding them back from becoming a household name. She uses this question in her personality quiz to uncover what each person really wants. With this knowledge, she can recommend a roadmap with suggestions on how to go from where they are to where they want to go. 

how do you want to see yourself question

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Quiz Question Example 37:

How do you feel about spending time alone?

Answers:

  • I don’t like spending time alone
  • I enjoy spending time alone sometimes
  • I love spending time by myself

What you can learn with this question:

This quiz question is straightforward, asking audience members to select how they feel about spending time on their own. Some people embrace solitude while others would prefer to be around people. It may be helpful to ask this question if you want to understand if the person completing the quiz is a natural introvert or extrovert. 

Since introverts get their energy from spending time alone, you might want to give them more time to complete exercises and activities on their own inside your coaching process. With extroverts, you might decide to place them in a mastermind group that allows them to process their thoughts aloud with others.

Example of how to use it:

In their emotional hunger quiz, the team behind Raising Humanity uses this question to understand how someone feels about spending time alone. Knowing this, they can follow up with the quiz taker about ways to enhance their time spent in solitude without taking away from building stronger relationships with their friends and family. Since the team teaches parents how to become their best selves so they can be a part of the change they want to see in the world, beginning the quiz with a question like this helps them understand how parents currently spend their time.

time alone question

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Quiz Question Example 38:

How do you do your laundry?

Answers:

  • Folded Marie Kondo style
  • Clean, but still in the dryer
  • Work in progress
  • In the closet where it belongs

What you can learn with this question:

This quiz question about laundry may seem simple at a first glance, but it is a great way to understand the personality of each quiz taker. How someone approaches a mundane task like doing the laundry actually says a lot about their personality. If they answer “folded Marie Kondo style,” you know they are interested in keeping everything neat and tidy. If they answer “work in progress,” it means that organization isn’t as high on their to-do list.

You can customize this question to include any relatively mundane task you do every day or week. This insight can be used to identify the habits of your ideal client and tailor your sales pitch to each answer. There’s no limit to how you can use this information.

Example of how to use it:

Life coach Janet Van Spil utilizes this question in her overwhelm archetype quiz to better understand how different people approach stressful situations. By highlighting a common task like laundry, she is able to see how people are wired and what their current habits are. Depending on how they answer, it will help her create an action plan for how to beat the overwhelm when she works 1:1 with new client leads that come from the quiz.

laundry question

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Quiz Question Example 39:

How would you rate your current health habits?

Answers:

  • A total newb but I am ready to learn
  • I know what I need to do but I don’t do it
  • I’m motivated and fairly consistent but could use some perspective/advice
  • I’m a pro and could teach this stuff

What you can learn with this question:

This quiz question will determine how well someone already prioritizes their health. Starting with a question like this is a great idea so you understand what each person’s journey looks like right now. Every answer should describe a different stage of the journey, ranging from someone who is just beginning to someone who has mastered their wellness routine.

If you are a health or wellness coach, you need to know how someone currently approaches their health to know which recommendations you should send them. It will also help you identify who your ideal client is based on how someone answers the question. You can also use this question in other industries since health affects every area of your audience’s life.

Example of how to use it:

Healthy lifestyle blogger and coach Shay of The Body Bulletin helps others achieve their wellness goals by understanding how healthy they really are through her quiz. When someone decides to take her quiz, they will have to answer this question first. By learning more about their current level of wellness, Shay is able to gauge how much improvement they want to make in their own lifestyle. She can follow up with additional tips depending on how they answer this question to make sure each person who takes the quiz is on the right track.

level of fitness question

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Quiz Question Example 40:

Which photo best represents your most typical snack?

Answers:

  • Handful of nuts
  • Fruit smoothie
  • Veggies with dip
  • Candy
  • Cheese and crackers
  • Pretzels or crackers
  • Fruit
  • Candy bar
  • High fiber granola bar

What you can learn with this question:

This question will help you uncover what your audience’s current eating habits are. No matter if they grab a midnight snack or a bite to eat between meals, how someone answers this question will give you insights into what their diet consists of. It will also show if they have some guilty pleasures in the form of fun snacks.

If someone is interested in making healthier choices, you can use this question to give them helpful hints or even recommend recipes they can try. Use your knowledge of health and wellness to improve their journey by providing personalized advice at the end of the quiz.

Example of how to use it:

Dietitian Laura Marzen is known for her healthy, easy-to-cook recipes on her Fresh Food Bites blog. She uses this question in her food-based quiz that helps readers identify if their food choices are hurting their gut health. Understanding what snacks her audience typically reaches for helps Laura determine what their current eating habits look like. She also follows up with questions about breakfast, lunch, and dinner for a more comprehensive look at their diet. Laura uses colorful and bright stock photos from our library to make each answer stand out even more.

snack question

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Quiz Question Example 41:

What are you most likely to eat after a stressful day?

Answers:

  • Whatever I would usually eat
  • My favorite treat food
  • Something delicious that will make me feel good
  • Everything in sight

What you can learn with this question:

This quiz question helps you understand someone’s eating habits and motivators. How they react to a stressful day at work tells you a lot about what kind of lifestyle they have. Assessing someone’s eating style can be a tricky subject, but this question shows a delicate way of asking about their diet without turning people off.

You can use this information to your advantage when you give them additional resources on the quiz result page. If you have multiple offerings, you could also give a recommendation for which coaching service is best for them based on how they answer this question.

Example of how to use it:

Wellness coach Kylie Duncan uses this question in her eating style quiz to better understand the quiz taker’s current eating habits. How they answer this question will determine what their relationship is like with food. Kylie can use this to provide helpful information on how to improve their eating mindset, something she heavily focuses on in her health and wellness coaching practice.

stress eating question

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Quiz Question Example 42:

What’s your biggest strength in being visible online?

Answers:

  • People feel safe and seen by you and are able to open up
  • You’re a visionary, you intrigue people, and you’re never boring
  • You educate and are seen as intelligent and trustworthy
  • People feel inspired by your life and it’s easier for you to get attention
  • Your passion for what you’re sharing is contagious

What you can learn with this question:

This quiz question helps you understand what your audience’s core strengths are. Think about how popular the Enneagram and Myers Briggs tests are. It’s because they not only give accurate personality results but also identify each person’s strengths and weaknesses. This question focuses on the person’s strengths to keep the quiz positive and lighthearted.

How someone shows up in business will guide how you coach or educate them. Each person has a unique personality, so make sure that you speak to their strengths so they feel heard and understood in the marketing process.

Example of how to use it:

Business coach Adria DeCorte helps entrepreneurs understand how to improve their messaging through her messenger archetype quiz. She uses this quiz question to unlock the truth behind what makes each person’s brand shine online. By uncovering the strengths of her quiz takers, she can serve them fresh content that helps them tap into those strengths through their messaging and writing.

online strength question

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Quiz Question Example 43:

What happens when you first sit down to start work in the morning?

Answers:

  • I grab a notebook and start mapping out my brilliant idea
  • I look at my to-do list and open the thing I need to work on
  • I stare at my long list of tasks and feel overwhelmed
  • I look at my post-it notes and notebooks and decide what to do first
  • I spend half an hour look on social media to see what’s been going on

What you can learn with this question:

This quiz question assesses how well someone prioritizes their work for the day through healthy productivity habits. How someone starts their work day often shows how they will finish it. 

For example, if someone gets distracted by social media first thing in the morning, they may not be as creatively inspired and focused as someone who looks at their to-do list and starts with the first task right away. You could use the information gathered from this question to create a morning routine checklist for other professionals or pursue another lead magnet idea.

Example of how to use it:

Business coach Louise of Bettylou teaches her clients how to overcome their productivity blocks, so it makes sense for her to create a personality quiz on the same topic. By using this question, she is able to understand the productivity habits of everyone who takes their quiz. She focuses on what happens right before someone sits down to start working since that is the most relevant information for her to gather as a business coach.

morning routine question

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Quiz Question Example 44:

When was the last time you dreamed about your career?

Answers:

  • I dream about it every day
  • Every so often, I let myself go there, but mostly I keep my head down working
  • I never dream about it

What you can learn with this question:

This question gets at the root of how someone feels about their career path. If someone is stuck in a rut or views work as something they “have” to do instead of something they get to “do,” they will likely choose the last answer. However, someone who loves to think about how their work will evolve over time will be sure to choose the first option. 

How a quiz taker answers this question can tell you a lot about their mindset around work and gives you insight into their personality. This can be used to gauge where most people in your audience are at when they come to your website looking for helpful content. Try to create more relevant content around the career phases and mindsets that are most popular.

Example of how to use it:

Sallie Holder, a coach and author, helps people who feel successful on the outside but empty on the inside. By creating a career-focused quiz, she aims to deeply understand the motivations behind each professional. As someone moves through her quiz, they will see questions like this example that will help them uncover why they have become stuck in their current path. Sallie also made sure each quiz question stands out with custom, high-contrast imagery.

dream of career question

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Quiz Question Example 45:

What’s your biggest business fear?

Answers:

  • Not hitting the goals I’ve set for myself and my business
  • Being the “face” of my business 
  • Building a business all on my own
  • Investing a bunch of money in products that won’t sell

What you can learn with this question:

This quiz question assesses what fears could be holding a business owner or professional back from what they want to achieve. Fear is one of the number one things that keeps people from accomplishing their dreams, so it makes sense to ask which fear a quiz taker is battling with.

If you use this quiz question, be sure that you also use more uplifting questions throughout the quiz so the topics don’t feel overly heavy and serious. This question, however, can help you locate the major pain points someone is facing. This knowledge is crucial when you are creating sales copywriting to sell a product or service.

Example of how to use it:

Alison J. Prince, a business coach who has experience with building four different multi-million dollar brands, has a lot of experience with overcoming fears in entrepreneurship. She uses this question in her product business style quiz to discover why many entrepreneurs shy away from starting their own eCommerce business. To connect more with her audience of hopeful business owners, she chose common fears her clients seem to have before working with her to make sure the content is incredibly relevant.

biggest business fear question

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Quiz Question Example 46:

What is your biggest business wish?

Answers:

  • A beautiful personal branded website
  • An automated sales system
  • A highly paid international speaking gig
  • A large tribe of adoring fans

What you can learn with this question:

This quiz question will help you understand what your audience’s most immediate business goal is. Someone who answers “a highly paid international speaking gig” will be interested in reaching the masses on stage with their message, whereas someone who answers “a beautiful personal branded website” focuses more on their online presentation and reputation. 

No matter which answer your audience chooses, you will learn more about their top objective and the underlying motivations behind each goal. This information could be helpful if you chose to create coaching offerings around these core areas or started a blog with these categories.

Example of how to use it:

Business consultant Caroline Oneydinma of Ideal Clients Daily uses this question in her online business quiz to help her determine what each audience member is driven by. How someone answers says a lot about what kind of business they want to run and what’s most important to them. By using GIFs in her quiz along with insightful quiz questions like this, she adds more personality and fun.

business wish question

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Quiz Question Example 47:

What’s your biggest roadblock to promoting your work?

Answers:

  • Figuring out the balance between personal and professional
  • I’m afraid my friends are going to think I’m annoying if I promote myself online
  • I have too many questions and need someone to help me set priorities

What you can learn with this question:

This question helps you understand what roadblocks are standing in the way of your audience members accomplishing their goal. No matter what the obstacle is, it gives you the perfect opportunity to help them improve their mindset first and then follow up with helpful advice on overcoming the obstacle. What a great way to add value with your quiz!

Understanding what your audience is currently struggling with is important when you create your brand messaging, but don’t forget to put it in their language. Write each answer option in a tone that sounds just like their inner voice. The more they resonate with an answer option, the more likely they will be to select it while moving through the rest of the quiz.

Example of how to use it:

Megan Kuhar has a well-defined niche as a branding coach for musicians, so she uses this question in her fan finder quiz to understand how potential clients may be approaching their current brand strategy. Since musicians frequently use social media to build a global fanbase, it makes sense for Megan to lead with social media tips to help them promote their songs on popular platforms.

roadblock question

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Quiz Question Example 48:

What do you enjoy the most about helping your clients?

Answers:

  • I just love helping them achieve their goals however I can
  • Supporting a client’s unique goals and being a crucial part of their journey
  • Helping as many clients as possible
  • Providing services that clients can’t create on their own

What you can learn with this question:

This quiz question helps you understand the driving force behind your audience member’s decisions to run a business. If someone answers they want to “help as many people as possible,” it tells you they want to scale their business. However, if “providing services” with a special expertise is more important to them, the quiz taker might want to stick with higher-priced 1:1 services.

You can use this knowledge to discover what the quiz taker’s bigger purpose is so you can give them advice depending on what answer option they choose. Each of these answers can easily connect with a different business model type, so this could be a great question for business coaches and educators to use.

Example of how to use it:

Morgan of Meraki Collective uses her expertise in business coaching to help other entrepreneurs build scalable businesses with more passive income products. It makes sense, then, for her to use a question like this to determine the purpose behind each person’s business. Some answers are better for passive income generating business models than others, so she can use this data to determine which personality types are the best fit for her coaching programs.

what do you enjoy most in helping clients question

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Quiz Question Example 49:

Which description best reflects your content?

Answers:

  • Playful and cute
  • Informative and professional
  • Eclectic and varied
  • Topical and in-the-moment
  • Creative and visual

What you can learn with this question:

This question asks the quiz taker to describe what their current content is like. You can tell a lot about a person’s personality through the content they share with others. Getting an inside look into the creative process behind their content marketing strategy can tell you what styles and branding they resonate with most.

You could use this question as a marketing, branding, or business coach to assess what the driving force behind their current content is. Depending on what answer the quiz taker chooses, you can create freebie graphics or content prompts with those descriptions in mind. This will help you give even more value to your audience after they complete the quiz.

Example of how to use it:

Diana Aroutiounova, the marketing coach behind Aligned Academy, uses this question in her content guru quiz to uncover the purpose behind the content her audience is already posting. Since she focuses on helping others with their social media strategies, it makes sense for her to focus on understanding their current content strategy. From there, she can create a specific sales pitch for her course based on each description her audience chooses.

content tone question

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Quiz Question Example 50:

Which best describes your current pricing strategy? 

Answers:

  • I’m expensive but worth it
  • Middle-of-the-road pricing
  • I don’t feel confident charging a lot
  • I want to charge more

What you can learn with this question:

This question helps you understand how someone is currently setting up their business. It can be a good question for business educators, freelancers, and coaches to ask, especially if they advise on building an effective business model. It might also identify where someone is struggling with their business.

You can use these insights to guide any recommendations and resources you’ll give audience members after they complete the quiz. If you use this question, be sure to include other questions to get an idea of what digital products, physical products, or services they sell so you have a more cohesive look at their business.

Example of how to use it:

Email copywriter and strategist Tarzan Kay uses this question in her 80’s themed pricing quiz in order to understand what each person’s current business model looks like. For example, if they are charging higher prices, they might work with less clients with a more hands-on, premium service. If someone is struggling with how to set their pricing, Tarzan gives them extended pricing suggestions in her quiz result landing pages.

pricing question

Create your own personality quiz with these questions

By now, you’ve seen our fifty favorite personality quiz question examples, which are free for you to use in order to connect with your audience and create an interactive quiz experience.

Simply choose a few questions from the list above, select topics that make sense for your business, customize the copy, and fill in the rest of the quiz with a few questions of your own.

If you’re ready to create your first personality quiz and generate more leads, you’ll want to:

Get started by signing up for a free trial of Interact below!

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Kayla Hollatz

Kayla Hollatz is a copywriter and website strategist for entrepreneurs and content creators who want their words to connect and convert. Few things make her happier than ghostwriting for her clients or dreaming up her next conversion experiment in her studio, aka a three-season porch with a lake view.

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