Case Study: 1,159 Leads With A Quiz Featuring Jenna Gaidusek

Jenna Gaidusek is an online interior designer and she’s created an amazing quiz that has brought in 1,159 leads in just a few short months since she launched it. You can see the quiz on her website here, and she was kind enough to speak with us about how she uses her quiz. Let’s jump into the story.

What problem does Interact help solve for your business?

I needed a way to capture leads to add to my email marketing list and drive traffic to my website.

How much time/money did it take to get up and running?

I did it over a weekend. Over that weekend I created the quiz (which only took an hr or two), landing pages for results, pinterest boards to correspond to the quiz results and to get them to follow me for daily inspiration. I only pay for the monthly fee for the quiz.

Where do you use the quiz and how is it promoted?

I have it embedded in my website, shared in facebook groups in my niche, instagram,  pinterest and tailwind (to automate my Pinterest pins every day).

What did it take to get the quiz implemented?

I created the niche quiz and as an interior designer and have information and inspiration I like to share with prospective clients about how they can update their homes. I am able to keep in constant contact via emails that I collect from the quiz and when they follow me on pinterest.

What are the results from your quiz so far?

In less than 2.5 months I have captured over 1100 new leads and raided my website traffic immensely.

(Note that the “conversions” setting on this quiz is set to “views” which means that over 27% of people who SAW this quiz opted in, that’s insane!)


As I nurture my email list I am seeing a lot more engagement on my facebook group.  I am getting a lot of referrals from Pinterest vs email though.

Here are some examples of my top performing pins with only a 30 day window for analytics. But I pin at least once a day so there are many more pins in addition to these!


What is the best quiz for you business?

Quizzes are super effective for lead generation and selling products. Find the best quiz for your business by answering a few questions.

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