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Sometimes a quiz can make a huge impact on lead generation strategy. When used to replace call to action buttons on a website and implemented on social media a quiz can drastically increase lead generation efforts. That’s exactly what happened when Kayla Hollatz added a quiz to her website. She was kind enough to do a Q&A with us about how it went and what the results were, let’s jump right in.
What problem does Interact help solve for your business?
The quiz I built with Interact helps me not only attract more quality subscribers through an easy-to-use, automated quiz, but it’s also helped me further personalize my email marketing efforts. It’s been a great way to connect with my audience and understand their needs on a larger scale, all while creating engaging quizzes they’re excited to take. It’s a win-win!
How much time/money did it take to get up and running?
The investment was very small for all that I’ve gotten out of using Interact. It took about 2 hours to set up my quiz within the Interact tool (1 hour of planning, 1 hour of implementation) and 6 hours for creating the personality results specific email sequences in my email marketing tool. After only one day, I was up and running with my best lead driver. It’s been well worth the investment of time.
What Were the Results? (what outcomes? leads? sales?)
The results have been surprising, in the most delightful way. When I launched the quiz with my new website design, the quiz garnered more attention than my new brand’s look. The social sharing was epic and it generated nearly 700 subscribers in that launch day. The quiz also generated close to 1,000 leads on a single day after an influencer shared it with her audience a month later. I use the quiz as the main call-to-action link in all of my social media bios and continually receive email replies from subscribers who love the full experience the quiz and email sequence has given them. I couldn’t be happier with the results!