Kristen Poborsky is a marketing strategist and coach with over 9 years of experience helping businesses grow. She’s also got a quiz that is performing extremely well for generating leads from Facebook. She shared her story with us.
What problem does Interact help solve for your business?
Since day one…a main business goal of mine has been to build my list to that I can expand my impact and help more people through my content, services and training.
Without a doubt the quiz I build with interact is the best performance I’ve had with any opt in EVER…with an average of 10 up to 15 opt ins a day costing me anywhere from 1.50 to 2.25 a lead from Facebook, I’m pretty happy.
How much time/money did it take to get up and running with your quiz?
Within a couple of weeks I had created my quiz and my landing page. Then it took me about another couple of weeks to get my custom thank you pages set up with a download.
So all in all about 3 weeks probably about 20+ hours were invested of my time to get the setup done. However if I had used my team I could have cut my timeline by 50%
What did it take to get the quiz implemented on your site?
I used a combination of Interact Quizzes, Leadpages and Aweber to set up my landing pages, thank you pages and nurture sequences. It was really easy to make them all work together and I am big fan of both Interact and Leadpages because I it was so simple and easy to manage the set up.
Here’s a screenshot of what my quiz landing page looks like:
Once they opted and got their results, I segregated my list on Aweber based on their results so I could deliver more content that was customized to their segmentation.
I did the work all myself instead of delegating to my team so it really only cost me my time plus the following software that I used:
What were your results? outcomes? leads? sales?
Without a doubt this is the best performance I’ve had with any opt in EVER…with an average of 10 up to 15 opt ins a day costing me anywhere from 1.50 to 2.25 a lead from Facebook, I’m pretty happy.And the biggest bonus was how quickly I was able to pull this off using Interact quizzes.
I did my homework when it came time to pick a platform to generate my quiz and Interact has all of the features that I was looking for. Now I’m telling my clients to start building quizzes so they can generate more leads on autopilot.
