Marketing automation: I didn’t understand marketing automation for a long time. There’s a bunch of junk online about how to use it to make sales and stuff, but that all seemed so inauthentic and manipulative. If you’ve ever seen a marketing automation map it just feels slimy. Then I realized what marketing automation was for.…
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In the wake of recent revelations about Facebook data harvesting by Cambridge Analytica I wanted to explain what these quizzes are that companies are using to mine data. The ones used in this case by Cambridge Analytica are the types of quizzes that ask you to sign into Facebook in order to take the quiz. This…
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One of the most common uses for quizzes is to run them as Facebook ads. I’m going to get straight to the point here and go through the important elements of creating a quiz Facebook ad. There is a screenshot below and we’ll break down each element. 1. Create the Facebook Ad How to actually…
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There’s a buzzword called “interactive marketing” (yes I get that “interactive marketing” is two words, but it’s still a buzzword). From where I sit as the world’s foremost expert on quiz marketing, which is one of the leading forms of interactive marketing, I often see the term misused by companies and agencies who are just…
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Want to make your own quiz? Use Interact Quiz Builder One of the most common questions we get at interact is “How do I make sure that I don’t just get a bunch of junk leads from my quiz because quizzes are only for fun?” followed by “How do I come up with a quiz…
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If you’re anything like me, you like to know exactly what you’re getting into before investing any of your time to a new project. This post is written to simplify they way a quiz gets created and lay out the pieces so you can use your creativity to build your own quiz rather than thinking…
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