Imagine walking into a coffee shop and being greeted by a friendly person who asks you what kind of coffee you enjoy drinking. You get asked questions like “where are you on your coffee journey? are you just getting started or do you take your coffee making ritual super seriously?” and then the conversation moves onto questions like “How do you prepare your coffee?”
The whole conversation takes a minute or two, and then you are offered up a couple of bags of coffee beans with an explanation as to why each one matches your taste profile and lifestyle. Here’s what this would look like in a digital form.
The questions lead you to the correct outcome to get matched with coffee that meets your taste preferences and are recommended in the context of what you enjoy.
After the questions you would are asked if you’d like to join an email list. Which 40% of people choose to do, it’s optional depending on whether you want to hear more about the coffee or not.
After the opt-in option you are presented with your coffee recommendations and there is context given for why you are recommended these products.
If you choose to opt in you will get a discount code sent to your email and then begin your relationship with Henry’s House of Coffee!
It’s been a privilege to work with Henry’s House of Coffee since 2020. Hrag Kalebjian of Henry’s was on Episode 1 of the interact podcast and has appeared two times.
Episode 1: Re-creating the coffee shop experience online
Episode 131: Principles to grow an E-commerce business