Quiz lead magnets are one of the most effective ways to convert followers and website visitors into leads. My name is Josh Haynam, I’m the co-founder of Interact which is the best software for creating lead magnet quizzes because we are the only dedicated lead magnet quiz builder on the market. Since 2013, we have helped over 10,000 businesses generate over 100 million leads at a 40% average conversion rate using our quizzes. This guide is the 2026 version of everything we have learned about creating high converting quiz lead magnets.
Lead Magnet Quiz Ideas
Quiz titles should be short, and phrased as a question
The best quiz ideas are the ones that answer questions your ideal customers have. You want your quiz to act like a tool that answers questions from the audience in a personalized way. People want answers that apply to them as an individual, and quizzes that do that are the ones that are most successful for generating leads.
For example, Michelle Shapiro RD created a quiz titled “How Loud is Your Food Noise?” because Food Noise is a trending topic in health for 2026.
How to Write Quiz Questions
Write 5-10 quiz questions, in your voice. Write the answer choices in the voice of your ideal customer
Quiz questions that keep people engaged and guide them towards opting in at the end of your quiz are questions that ask about things that matter to your audience, related to the topic of your quiz. You want to ask the questions in your own voice and tone, and write the answer choices in the voice and tone of your audience. That way your quiz will feel like a conversation, which is why quizzes are so engaging, and why people opt in to become a lead at the end.
For example, in Michelle’s quiz, one question is “You wake up, your first thought about food is…” which is in Michelle’s voice. And then the answer choices are “I should eat something healthy” What did I eat last night? I need to do better today” and What sounds good later?” which are in the voice of the audience.
Setting up Your Quiz to Capture Leads
Turn on lead capture in Interact, tell people that if they opt-in they can get a full report of their quiz result
The most effective way to convert quiz takers into leads once they reach the end of your quiz, is to tell them that they can get a full report of their results by opting in. You will still be showing them a shorter version of their results right away within your quiz, but by offering a longer, more comprehensive report by email, you will maximize your leads from your quiz. This is the formula every type quiz creator is using in 2026.
How to Write Quiz Outcomes
Quiz outcomes should be 75-150 words and give people a full picture of who they are in the context of your quiz
Here is how to structure quiz outcomes.
- 25 words: Overview of the result, framed positively, written in “you” language, speaking directly to the quiz taker.
- 25 words: Context, give some additional context about the outcome and what it means for the person getting it, remain positive.
- 25 words: Free suggestions, provide some recommendations for the person getting this outcome that are free and easy to implement.
- 25 words: Your product suggestions, recommend products, services, or content that you offer, that are most relevant to this outcome.
How to Make Quiz Follow-Up Emails in Your Email Software
Create follow-up emails in your email software so people will get a full report of their quiz result in their inbox right after they opt-in
These emails should be long and comprehensive, 500-1,000 words, with all the details and helpful support you can provide to each outcome type in your quiz. End the email with links to resources within your business that can further help the quiz taker who gets this outcome.
Posting Your Quiz on Social Media
Post about issues people face or about types of people, then have people comment to get your quiz link to personalize the content of your post
Make posts about the topic of your quiz. But not about the quiz itself. Your post should cover a list of issues people might face, or a list of types that people are. Then if someone finds the topic interesting and wants to see which issue they face or which type they are, they can comment, and you can set up a DM automation to send them your quiz link. This is how people promote their quizzes on social media in 2026.
Add Your Quiz to Your Website
Embed your quiz onto a page on your website, and add a link to your header for website visitors to take your quiz
- Embed your quiz on a page on your website: that way, whenever you promote it, you will be using your website link. With interact it is super easy to embed your quiz on your Squarespace, WordPress, Showit, Wix, or any other website.
- Add your quiz to your website header: so people see it as an option as they scroll around your site.
