Learn how to build your own career quiz you can use on your website and social media channels.
In this article we'll cover the exact steps you can follow to set up your quiz and get it up and running
Career quizzes are super popular. Everyone wants to know if they are doing the right job, especially since we spend so much of our lives working this is an important question. Also, any sort of job-search site or job-related content site can greatly benefit from using quizzes because you can drive traffic and generate leads with a well-crafted career quiz.
I want to walk you through how you can set up your own Career Quiz. I’m going to use an example template I created in interact. Bear with me, I’m not a career expert, so if something seems off that’s because it is.
P.S. If you want to browse a bunch of fully done-for-you career quizzes we have those
These are all basically the same. You’ll go with one of:
-Which Career is Best For You?
-Are You Actually In The Right Job?
-What Type of Career Should You Actually Have?
If you want to venture outside of those title, keep in mind that the “What Type of (Blank) Are You?” or “Which Type of (Blank) Are You?” title template works far better than any other type of title template.
I’m going to go through this quiz question-by-question with commentary on why I’m asking each of the questions. Keep in mind that I just made this quiz based on what I know of careers (which isn’t that much, I’ve never had a real job). If you want some more suggestions on what types of questions to ask in your quiz, here is a list of quiz questions you can use.
Back to the question at hand. “Which of these are you best at?” I asked this question because it starts off the tone of this quiz as one in which the quiz is going to show you a job suggestion based on what you are actually interested in, not what you know how to do.
The way personality quizzes work is that you set up correlations between each answer choice and the results of the quiz. A correlation is equal to a +1 for the result it’s connected to, meaning that you’ll get a point towards the result you correlated each answer choice with. You can correlate each answer choice to one or more results. As someone goes through your career quiz, they are getting “+1′s” for different results, and whichever result ends up with the most correlations by the end of the quiz is the one that gets shown as the result for that quiz taker.
The correlations for this first question are a bit messy because most of the answer choices correlate to more than one result. You can kind of see how they are connected below though. For example, if you choose “Solving complex problems” then you are correlated to “Computer Engineering” and “Health Sciences” which makes sense because programming and being a doctor both involve very complex problem-solving scenarios.
Question 2 asks “Who would you love to have dinner with?” and it’s designed to figure out what industry you aspire to be in. It’s not a perfect question because the fact that you want to have dinner with someone doesn’t necessarily mean that you want to have their job. But it’s a fun question to ask and people like clicking on faces so that works.
Correlations on this one are more straightforward, each person just connects to the industry that they work in. I.E. Marissa Mayer is a computer engineer so she correlates to “Computer Engineering”
This one is just to figure out your personality type. If you enjoy watching TV or going outside as opposed to going out with friends, we can reasonably assume that you are more introverted. However, that’s not a perfect science, and quizzes in general aren’t a perfect science, so that’s okay. It’s important to keep in mind that these things are like 80% accurate and you just have to accept that they aren’t a perfect science.
These correlations are pretty much guesses, we’re insinuating that the more social folks will want to go into sales or law, because those professions include more human interactions that being a computer engineer or marketer.
In this question we want to find out the type of person someone is based on where they want to live. We’re making assumptions about the profession that’s best for them based on the city they want to live in. Certain cities have a higher concentration of professions. For example, San Francisco has a lot of technology which means more computer engineers and more salespeople to sell the software.
I’m correlating cities to jobs based on what types of professions are in the highest concentration in each place. This one’s not perfect either, but because each of these questions has somewhat accurate correlations, the law of averages makes the quiz much more accurate overall.
This is probably my favorite quiz question ever because it’s just so loaded. There’s just so much to be learned based on what color someone perceives themselves to be. If someone tells you they are “Blue” what does that mean? you can insinuate that they are more mellow and laid back than someone who is “Orange” or “Red” But what if they are purple? now that’s very interesting, who even knows? Ah, this is such a good question.
You get to decide what the colors mean in terms fo career choices. I put my guesses below but when you create your own career quiz you’ll be able to decide how you want yours to be set up. Since there are no words on these questions you have to remember what order you put them in the question :)
The last question of the quiz dives into social issues and asks someone how they want to change the world – because everyone wants to change the world for the better, it’s just part of being a good person.
The way I thought through these correlations was like this. I figured you could help people in various capacities if you possess certain skills, and those certain skills are only obtained if you have certain jobs. Hence the connection between these social endeavors and the jobs they represent. See my connections on the correlations below. You’ll have the freedom to set yours up as you want.
With interact you can use your quiz to build your email list and it works super well, quizzes convert at an average of 50%, meaning that half of the people who get to the end of your quiz will opt-in to see their results, even with a clear “skip” option. This is an option that you can toggle on inside of interact quiz builder and you can connect to any email marketing program for handling the new email addresses your quiz collects for you.
Result 1: Marketing
After the opt-in form, if you enable that, you’ll be immediately taken to see which career is right for you. I’ll walk through each of the careers I set up and the elements you can customize on these results.
The first one is “Marketing” which I’m partial to because that’s what I do. There is a title for the result, a featured image (which you can change), a description, and a button. You can write your own description or leave the one that comes with the template, and link the button to a relevant piece of content or to job suggestions based on marketing roles.
Result 2: Computer Engineering
Toggling to the next result, I put it as Computer Engineering. Keep in mind that this example quiz has overly vague career results. Realistically you’d want to make a quiz that targets a smaller group of people and go so broad like this quiz example. The reason for not going so broad is that you can lose people who don’t care about generalities and just want their own industry included.
Result 3: Sales
Again super generic, but you get the idea. You can have different careers as the results of your quiz.
Result 4: Health Sciences
You'll notice the description on this result is pretty short and generic, but you can get as specific and detailed as you want.
Result 5: Law
You'll notice that each result has its own image. With interact you can upload and crop each picture or choose from our library of free stock images that are available for use.