One thing has become clear after conducting interviews with Interact customers. Quizzes are reliably the best way to generate leads from Instagram. The conversion rate is 40.8% on average for quizzes used for Instagram lead generation.
In this post I’ll give you a run-down of the ways that people promote quizzes on Instagram, specifically focusing on how they feature their quizzes in posts, reels, and link-in-bio. I did a full write up on the strategy of creating a quiz for instagram here, so check that one out if you want the in-depth on actually writing and structuring your quiz.
1. Make a Post About Your Quiz
Make a post about a topic related to your quiz that will capture attention. Then in the caption of the post, connect that topic to your quiz, and instruct people to comment “Quiz” or another word to take your quiz. Then set up your ManyChat automation to DM people your quiz link when they comment on the post with the keyword you specified.
2. Make a Reel About Your Quiz
Make a Reel about your quiz or a topic related to your quiz that will get attention. Then in the caption of your Reel, instruct people to comment “Quiz” or a similar word to take your quiz. Set up your ManyChat automation to DM people your quiz when they comment with the specified word.
See Cristina’s Quiz Reel Here.
3. Add your quiz to your link-in-bio
Add your quiz link to your link-in-bio using Instagram’s built in tools, or a third-party like Linktree, Stan or Komi. Instruct people to click on your link in bio to take your quiz whenever you mention your quiz on Instagram. Or people will find your quiz when they click on your link-in-bio to learn more about you.
See the quiz on Erin’s Link in Bio Here.
Conclusion: Quizzes are the best way to generate leads from Instagram
That is what every interview I conduct keeps coming back with, and it holds true for what we have seen at Interact since we first build our quiz software back in 2013. Quizzes are the best way to move an engaged audience to your email list, so they become an asset that you own. This was true for website traffic back when we launched, and it is now true for Instagram traffic since Instagram is now where most businesses are engaging with their customers.
TL:DR on how Quizzes Generate Leads from Instagram
Very simply, to generate leads from Instagram with a quiz, follow these steps.
- Create a quiz with Interact – we are the highest rated quiz software
- Set up a ManyChat automation so people can comment on your Instagram post to get a link to your quiz
- (Optional) embed your quiz on your website so you can send people to your URL to take your quiz
- Make a post or reel about your quiz, or add it to your link in bio
For this post, we will focus on step 4, as that’s the main area where people ask questions when they are wanting to create quizzes for Instagram lead generation.
How does a quiz generate leads?
In simple terms, an Interact quiz is made up of a quiz cover page, questions, an opt-in form, and results. When someone takes your quiz, they see the cover page first, click the “take quiz” button, answer the questions, then are presented with an opt-in form if they would like to become a lead, then they are shown their results right away after they opt-in, or choose to skip the opt-in form if you leave that setting on. That’s very literally how quizzes collect leads. Interact is integrated with all the major email marketing platforms directly, we are the only quiz builder to do that. You can also segment your leads based on which quiz result they get or based on how they answer specific questions in your quiz for personalized follow-up.