Recently I’ve interviewed two people who have used Reels Quizzes to generate a lot of leads. Erin McGoff, founder of Advice With Erin (interview here), and Carly Banks, Founder of The Habit Ayurveda (interview here).
Erin has brought in over 140,000 leads with her quiz, and Carly has brought in over 170,000. Their quiz promotion reels are a key part of that lead generation strategy, and I wanted to dive deeper on what made them so successful.
Note: If you have a website, we recommend embedding your quiz on your website first so you can send people to the page on your website where you quiz is embedded. This is done using a combination of the reel you post + a Manychat automation so people can comment “QUIZ” or something similar to get the quiz. Then you send them the link on your website where the quiz is embedded through the automation.
The Habit Ayurveda: 4.1 Million Views
See the Reel Here – this one is about the different Ayurvedic body types and a demonstration of how to tell which one you are based on your own body. It then links to Carly’s Quiz through a Manychat automation so you can comment “Quiz” to get a quiz link. It went viral to the tune of 4.1 million views and brought in over 27,000 leads.
Advice With Erin: 4.2 Million Views
See the Reel Here – This one uses situational, relatable, humor to bring light to a painful situation (coming back to your job and realizing it’s not what you want) to highlight Erin’s Career Quiz that helps you find the right career for you. It also uses a Manychat automation so people can comment “Quiz” to get the quiz link. This quiz has helped contributed to over 140,000 leads Erin has gotten with her quiz.
Strategy for Using Quiz Reels to Get Leads
In talking to Erin and Carly, the Reels they posted are simply an extension of the thought put into the quizzes themselves. Each of them crafted an excellent quiz experience that helps their audience answer a key question that actually matters. Their quizzes help their audiences in a personalized and scalable way, when it would be impossible to offer the level of detail they can offer in their quizzes if they were talking to each person one at a time. So it’s dynamic scalability with the quiz, and that means lots of value for their quiz takers.
When they post the Reels, each of them took a different approach, in their own unique style, to highlight the benefits of the quiz for their audience.
If you want to make a quiz to promote with Reels, Interact has got you covered. We are the number one recommended lead generation quiz platform, we’ve been around since 2013, and lead generation quizzes are the only thing we do. Sign up free to create your quiz today!