Yesterday I got to interview Tae Kim, founder of Financial Tortoise on YouTube. He has a number of quizzes, and he said something about them that really piqued my interest. He said “The quizzes are an interactive continuation of the pain points that my videos address.”
That’s such a simple explanation of the value a quiz can provide for a content creator. You are creating content, and each piece of content is meant to help the audience with a specific pain point, that’s why they are watching your content.
Then, you have a quiz attached to that piece of content, either as a direct call to action, or as a mention within the content. The quiz is an interactive way of continuing to help the viewer solve the pain point. Within Interact, the quiz is also a great lead generator, and you can follow up with people who take the quiz based on whichever solution is best for them as determined by the quiz.
If we look in detail at some of the quizzes Tae has created, we have “Financial Health Quiz” “Investor Type Quiz” “Money Superpower Quiz” and “Next Financial Move Quiz.” I can see how each of these maps back to a specific video or set of videos that would lead into the quiz.
So it’s like a web of entry points into becoming a customer of Financial Tortoise. At the center of the hub there is a membership community hosted on Skool. Then there are spokes going out for each video, and the quizzes are the connectors between the videos, going into Kit for email, then to Skool for becoming a member.
Of course, Financial Tortoise and Tae’s videos are wonderful, and people would find their way to the community without the quizzes, but the quizzes help increase the conversion from watcher to member. And at a scale like Tae’s, that can mean a significant financial difference in terms of paying customers.
Here’s a full diagram of how it works. On the outside are the YouTube videos, which is how people find Tae and Financial Tortoise in the first place. Each video is addressing a specific pain point, and each video stands alone as a valuable, helpful, piece of content. Then some of the Videos lead to quizzes that are interactive ways to help with that same pain point. The quizzes collect leads and add those leads to Kit, segmented based on solution to the pain point. Then it culminates in a Skook paid community.
This is the new business model, this is how entrepreneurs are succeeding with quizzes in 2025, and soon in 2026. It’s a natural way of scaling up helpfulness in a way that doesn’t require more time from the creator. Super smart, and I want to thank Tae for sharing it!