To generate leads from Instagram in 2025, post about the topic of your quiz, or about the quiz itself. Then have people comment the word “Quiz” and set up a Manychat automation that sends the commenters a link to take your quiz, embedded on your website.
This is the method for Instagram lead generation quizzes that is working really well today. Let’s take a look at a few examples of this being done well, so we can observe how it works.
Instagram Lead Generation Quiz Example #1: Michelle Shapiro, RD – Highly Sensitive Body Quiz
Michelle makes a Reel about signs of a highly histamine intolerance, and in the caption tells people they can comment “Quiz” to see if they are living in a highly sensitive body. You can see the Reel here. I commented “Quiz” to see the experience. I interviewed Michelle about this lead generation method here, if you want to listen to the in-depth version.
Shortly after commenting, I receive a link to the quiz in my Instagram DMs, from Michelle. It is a simple link to go take the quiz to see if I have a Highly Sensitive Body. That was done through a Manychat automation. Here is what that message looks like.
Once I click the link, it opens up the quiz on Michelle’s website, the quiz is embedded into a page on her site, so that I’m on her domain when I take the quiz. It’s a fully branded experience, meaning that there is no way of knowing that the quiz is from Interact, so it just fits right into the website. Check out her quiz here.
Michelle’s lead generation funnel is really cool. She appears on a lot of podcasts as a guest, then people who listen to those podcasts follow her on Instagram, and she converts her Instagram followers into leads using the quiz lead generation method outlined above, as well as hosting webinars.
Instagram Lead Generation Quiz Example #2: Advice With Erin’s Career Aptitude Quiz
This one is cool because Erin has generated over 140,000 leads with this one quiz, and I got to work with her from the very beginning of setting it up on her site. I interviewed Erin on the Interact podcast here if you want the behind the scenes.
Erin posts about her quiz to help people find the right career for them. Which is a common problem her audience faces – not knowing if they are doing the right thing with their lives. She does an excellent job of relating the quiz back to the situation of her followers, so it’s addressing something that matters to people. Here’s an example of the Reels she will post about her quiz, they are very well done.
Once you comment the word “Quiz” you will get a DM from Erin, through her Manychat automation (which she said in our interview works really well by the way). And you can click or tap on the DM message to take Erin’s Quiz.
When you click or tap the link from the DM, you are taken to a page on Erin’s website where the quiz is embedded nicely. That way you stay on her domain as you are taking the quiz, which helps with getting search traffic to your quizzes in the long run.
Advice With Erin’s quiz is a stellar example of an Instagram lead generation quiz. Her quiz is super helpful to her audience, who are looking for answers about the direction of their career. She does a great job of creating reels that promote the quiz, but do so in a way that frames it as being beneficial to the quiz taker. And the movement from Instagram comment to DM to quiz on her site is super smooth to maximize conversion rates.
Instagram Lead Generation Quiz Example #3: Charlotte Grimmel’s Success Blocker Quiz
This one is really cool because Charlotte made a carousel post about the 12 hidden success blockers, and then asks people to comment “Quiz” to take a quiz telling them which one is holding them back. It’s a great use of a lead generation quiz on Instagram, and when I interviewed Charlotte about how she sets up her quizzes, it was clear she is very in-tune with what her audience needs in these quizzes. Check out the carousel post here.
When you comment “Quiz” on the post, Charlotte has a Manychat automation set up to DM you the link to the quiz. You can click or tap the DM to take the quiz.
When you click the link you can take the quiz right away and opt-in at the end to see your results! Charlotte’s quiz must have really connected with people because the carousel she posted about it has almost 3,000 likes on it.
Summary: How to use quizzes for Instagram Lead Generation
- Post about your quiz on Instagram, reels and carousels work best
- Set up a Manychat automation so people can comment “Quiz” to get the quiz
- When people comment “Quiz” you send them the link to your quiz, which is embedded on your website. They take the quiz and become a lead.
Interact is the best platform for creating lead generation quizzes on Instagram. We integrate directly with all email marketing and marketing automation systems, as well as working smoothly with Manychat for the automation from Instagram. You can make a quiz for free with Interact here.