Quizzes help with social selling because they bridge the awkward gap between social content and your email list. Moving people from social followers to become email subscribers is an odd change. Social content is all about entertainment and education, then all of a sudden you ask people to join an email list, cue record-scratching stop. Odd.
But a quiz can help with this situation because inviting people to take your quiz based on the same subjects you talk about all the time on social is cool. It allows people to participate in the conversation and see how whatever you are talking about applies to them.
People can see how they measure up in an assessment style quiz, they can see how their personality relates to the topic in a personality style quiz, they can see their score in a scored quiz. They get to be a part of the conversation and see how the topic relates back to their life.
For example, @lifewith.kate made a carousel post about different symptoms, and her story of discovering the real root cause of her symptoms. Then she prompted people to comment “Quiz” to take a quiz and find their symptoms, an invitation to participate in the conversation, similar to how Kate did herself.
Charlotte, aka @themindfriend has several posts, including this reel where she talks about inner work and mental blocks. Then she links to a quiz that helps you find your success blocker, relating the content back to the individual audience member.
The list goes on and on, creative business owners are using quizzes to bridge the gap between social and email, where relationship building can happen over time and offers can be presented. It’s pretty genius, if you ask me.