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These 14 Types of Quiz Questions have a 97.5% Response Rate

People always ask me “Is this quiz question good?” There isn’t really a simple answer to that question because “good” relates to both the question and how it connects to…

Quiz Tutorials

5 min read

Decision Architecture and Quizzes: Influencing People Towards Better Decisions

Decision architecture, popularized by Nobel Prize Winner Richard Thaler, is the art of influencing people towards better decisions without taking away their autonomy. It’s like the friend who reminds you…

Quiz Tutorials

2 min read

Negative or Positive Emotion: Which Drives Higher User Engagement?

People ask me a lot about whether they should frame their quiz content in a positive or negative way. They want to know if they should be giving people hope…

Quiz Tutorials

12 min read

How Asking the Right Questions Increases Sales

In 2012 Blue Bottle Coffee redesigned their website and doubled online sales. Up until that point, most online coffee shops were categorized based on the region where coffee beans were…

Quizzes for Therapists and Mental Health

6 min read

How Therapists and Mental Health Businesses Use Quizzes

With quizzes, mental health professionals help their potential customers learn more about themselves, and get curious as to how they can improve. This leads naturally into working together, and provides…

Quizzes for B2B

3 min read

How to Use Quizzes in B2B Marketing

As long as we’ve run Interact (Since 2013) a top question has always been “How do we use quizzes for B2B marketing?” and now we have a great answer thanks…

Quiz Tutorials

3 min read

Lead Magnet Quiz Examples

Quizzes provide a platform for you to connect with your customers at an individual level. You can ask questions that show how well you understand your quiz taker. Then after…

Quiz Tutorials

4 min read

Diagnostic assessment examples

A diagnostic quiz determines what your customers cares about and asks them questions to find a solution the involves your products and services