Each of these quizzes is used to generate leads from Instagram, YouTube, Podcast, and Website traffic. Customers say they value the segmentation ability of a quiz, where you can send different follow-ups to the different outcomes of your quiz, and you can see which types are most likely to buy from you.
The uniqueness of each quiz comes from each quiz creators’ own audience. Successful interact customers say they know their audience, and the types of people in their audience, which become the outcomes of their quiz, and then the questions work backwards to determine which type the quiz taker is. The topic of the quiz is simple and straightforward because it doesn’t require a lot of thought, but catches people’s attention as they scroll through social media or YouTube.
The pattern for almost all of these is “What is Your (Your Expertise or Product) Type?” or “Archetype” because this appeals to people’s desire to learn more about themselves, and be part of an “In” group based on their type. One notable exception to this is with anything diet, nutrition, weight loss related, where the formula switches to “What is Your (Expertise) Root Cause?” where it’s a quiz that helps to identify what is causing you to feel “off.”
- Business Coach – What is Your Entrepreneurial Archetype?
- Ayurvedic Coach – What is Your Ayurvedic Body Type?
- Career Coach – What is Your Ideal Career?
- Weight Loss Coach – What is Your Weight Loss Block?
- ADHD Coach – What ADHD Difficulty do you Face?
- Mindset Coach – What is Your Limiting Mindset?
- Attachment Coach – What is Your Attachment Style?
- Dating Coach – What is Your Dating Style?
- Human Design Coach – What is Your Human Design Type?
- Nervous System Coach – What is Triggering Your Nervous System?
- Highly Sensitive Person Coach – What is Your Sensitivity Archetype?
- Personal Style Coach – What is Your Style?
- Jewelry E-Commerce – What is Your Jewelry Style?
- Coffee E-Commerce – What Coffee is Right for You?
- Gut Health Dietitian – Gut Health Root Cause Quiz
This is the top 15 for now, will add to this list as time goes on. But the patterns here can be extrapolated to every type of coaching and E-Commerce business.