In 2026, which is almost here, the way to share quizzes is to not share them at all. What I mean, is that you cannot go directly to talking about the quiz you created, unless it’s been a personal project for years and you feel so passionate about the quiz you created that you have a personal story to share about it. That’s okay.
But for most quizzes, where they are meant to help answer questions your audience has. You have to share them in the context of how they actually help the audience. Because it has to be about what the audience wants, and how they want to be engaged with.
So for example, if you made a quiz that helps people find a health solution to their stomach problems, you don’t go directly to saying “Hey, I made a quiz to help you find the solution to your stomach problems!” Because interestingly enough, even though people might ask you for solutions to their health problems all day long, as soon as you tell them directly that you made them a solution, their alarm bells go off, and they immediately assume you are going to sell them something.
Instead, what you would do is make an Instagram reel with text over an image, that lists 10 common causes of stomach problems, and then prompt people to comment “Quiz” to get a quiz that helps identify which one is ailing you. Or, you’d make a talking head video talking about all the things you tried to fix your own stomach problems, listing out all the potential solutions, and then prompting people to comment to get a quiz to find which one would help them. Or, you’d make a skit style video showing all the possible solutions, then prompting people to comment to take the quiz and find their solution.
What you’re doing is putting the quiz in context, showing how it actually helps solve the problem or answer the question your audience has. Demonstrating it visually. Literally bringing it to life, so people can see how it would be helpful to them. This is a direct response to previous marketing tactics that left people without real solutions. Too many broken promises and big claims, with too little actual help.
So as you are thinking about promoting your quiz, think about how you can demonstrate it visually. Bring it to life in a way that people can see and connect to. Then, they will want to take the quiz, because they’ve already gotten proof from you that the quiz can help them get what they want. There is no mystery to that part. The appeal of the quiz is the personalization and helpfulness, you’ve already proven that it will give them what they want.