What is the main aim of your website (Newsletter sign ups, Service enquiries, Blog, etc.)? And how clearly is this displayed on your home page?
I'm not sure where people would look first on my website
(Correlates to: Your brand doesn't match your vision)
I have links to my aims but it isn't clear that this is the priority
(Correlates to: Your brand is half way there!)
The main aim of my website is shown all over the place!
(Correlates to: Your brand fits your image perfectly - Great Job!)