You're a brand is growing and ready for takeoff!
YOUR BRAND IS IN THE GROWTH PHASE
To build a sustainable business it's time to start taking things seriously when it comes to building your brand.
There are 3 main areas to focus on in this phase
1. Your PeopleIt's likely you are casting the net too wide and need to focus down your niche and customer segment. Maybe you've only scratched the surface with understanding the need your brand exists to fill. You've gotta go deep into your customer personas and understand their wants, desires and beliefs.
2. Your PositioningIt's a noisy world and most brands are being drowned out in the clutter. You must have a clear and differentiated position to capture attention and keep it. It's time to uncover your super powers and claim your brand position
3. Your Presence
You're probably already doing some sort of marketing, but I'd bet that most of what you're doing is unfocussed. Now you need a clear brand and marketing plan to execute on day in day out. One that builds awareness, affinity and converts.