What color combo best suits your brand?

Use this template to grow your business by recommending a color palette that aligns with your lead’s brand message. Grow your business, learn about your audience and segment your email list - win/win!

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Quiz Transcript

What color combo best suits your brand?

Stuck selecting your brand's signature colours? From coral and teal to lavender and chartreuse, take this quick quiz to find out which shades will surely connect with your ideal clients and customers 🎉🙌🥳

Take The Quiz

If your brand were a person, how would they dress?

Fun graphics galore – they'd use style to express their sense of humour!

 

Classic hipster! Horn-rimmed glasses and artisan sourdough ✅

 

Creative but casual with a touch of 90s nostalgia! My brand is pretty cool...

 

In a comfy, flowing dress with lots of room for moving and grooving.

 

1 / 9

What's your brand's biggest strength?

I inspire my audience to use their imaginations and seek creative solutions to whatever problems they may be facing.

 

My brand is straight-up fun! People come to me for a quick pick-me-up, entertainment, and a laugh or two.

 

I help my audience gain wisdom and insight into the world. They trust me to give them in-depth, thoughtful information.

 

My brand cares about its audience. I want to give people the tools they need to live their healthiest, happiest lives.

 

2 / 9

From 1-10, how would you rate your current branding?

1-4 – My branding is all over the place! I've tried out a million different looks and still can't decide on anything.

 

5-7 – I've got an idea of what I want my brand to feel like, but actually implementing that is another story.

 

8-10 – My branding is on fleek! I'm consistent across all platforms and have a beautifully designed logo.

 

3 / 9

Which hashtag are you most likely to use?

#selfcaresunday

 

#memestagram

 

#staywoke

 

#dreambigger

 

4 / 9

Which best describes your ideal customer or client?

Health-conscious yogis looking to live their best lives!

 

Bookworms who appreciate a well-researched blog!

 

Up-and-coming entrepreneurs! Let's make that dream a reality...

 

Thrill-seekers searching for a break from the everyday!

 

5 / 9

If your brand were an amusement park ride, which would it be?

The tea cups – Magical and full of whimsy!

 

The roller coaster – Freakishly fun!

 

The carousel – Secure and comforting!

 

The Ferris wheel – meditative and laid-back!

 

6 / 9

What sort of content are you most likely to post?

A YouTube video that teaches you how to meditate and breathe deeply.

 

A compilation of funny memes from around the Net.

 

An article and infographic on sustainable food systems.

 

A printable PDF guide for tie-dying everything from overalls to old socks.

 

7 / 9

What does your brand put before all else?

Knowledge...

 

Health and happiness...

 

Entertainment...

 

Creativity...

 

8 / 9

What's your brand's biggest goal?

Inspiring people to see the world in new ways!

 

Lighting up lives with laughter!

 

Supporting others on their paths to health and happiness!

 

Teaching people and sharing knowledge!

 

9 / 9

Your color combo is... Apricot and Morning Blue

Congrats, friend 🎉 By completing this quiz, you've proven your commitment to building a cohesive brand and attracting your ideal customers and clients. Based on your responses, your top colors are apricot and morning blue – now sit tight while I tell you why...

Your brand is all about offering support to those who may be struggling. You nurture your audience with products and services designed to make their lives healthier and happier, so your colors should speak to that same message, right?

Because of its cheerful warmth, apricot is an apt option for your brand, especially when paired with revitalizing, rejuvenating morning blue. Your colors will soothe your customers and clients and encourage a more optimistic outlook! That's the power of a palette.

"Color! What a deep and mysterious language, the language of dreams." – Paul Gauguin

Apricot and morning blue not to your taste? Here are 3 steps for building your own tantalizing brand palette...

1) Start with an emotion

By starting with an emotion, you can work backwards and come to a well-rounded decision as to which colors suit your brand. Try asking yourself how you want your audience to feel when they come across your content. For example, if you are a fitness brand, you might want your customers and clients to feel energized, driven, and determined. Once you've settled on a particular emotion, it's time to get down to the nitty-gritty and do some research...

2) Find colors for your desired emotion

Since colors elicit emotions, you can use them to influence how your audience feels in relation to your brand. For example, if you want potential clients and customers to consider you calm and clear-minded, search for colors associated with those emotions. You would likely end up with a palette of muted blues and greens. Colors may also have different cultural meanings, so make sure to take that into account before setting anything in stone.

3) Choose complementary colors

Once you've settled on your core colors, broaden your palette by incorporating complementary shades. Make sure to include a dark color, a light color and a few shades in-between that speak to your ideal customers and clients. If you need inspiration, considering checking out a website like Coolors, which has a wide variety of user-created color schemes! Here's to getting creative with it 🍾

Who's behind all these branding insights? Let me fill you in, friend...

Hey there, and welcome – my name is Lita 👋 I'm the founder and CEO of 24 Carat Studio. We help entrepreneurs create brands they can stand behind. Whether your site looks like a Myspace profile from 2004 or you just can't seem to settle down on a logo and color palette that speaks to your ideal customers and clients, we've got your back!

3 resources to help you narrow down your brand identity...

1) Read this post on my blog. It breaks down how to DIY design a website that aligns with your brand's unique identity. Custom cursors – yes, please!

2) Subscribe to my YouTube channel. I upload videos weekly on everything from crafting a color palette that resonates with your ideal customers and clients to designing viral-worthy Instagram stories.

3) Book a free 15-minute consultation. If you are ready to get personal, book a complimentary chat and fill me in on all your branding goals.

Meet me in your inbox? I'm going to be in there tomorrow with tips for perfecting your brand's palette 🎨

Your color combo is... Yellow and Prussian Blue

Congrats, friend 🎉 By completing this quiz, you've proven your commitment to building a cohesive brand and attracting your ideal customers and clients. Based on your responses, your top colors are yellow and Prussian blue – now sit tight while I tell you why...

Your brand is all about offering in-depth information – you nurture your audience with reliable products and services designed to make their lives that much simpler, so your colors should speak to that same message, right?

Because of its warmth, yellow is an apt option for your brand, especially when paired with wise, sincere Prussian blue. Your colors will calm your customers and clients and encourage their curiosity! That's the power of a palette.

"Color! What a deep and mysterious language, the language of dreams." – Paul Gauguin

Apricot and morning blue not to your taste? Here are 3 steps for building your own tantalizing brand palette...

1) Start with an emotion

By starting with an emotion, you can work backwards and come to a well-rounded decision as to which colors suit your brand. Try asking yourself how you want your audience to feel when they come across your content. For example, if you are a fitness brand, you might want your customers and clients to feel energized, driven, and determined. Once you've settled on a particular emotion, it's time to get down to the nitty-gritty and do some research...

2) Find colors for your desired emotion

Since colors elicit emotions, you can use them to influence how your audience feels in relation to your brand. For example, if you want potential clients and customers to consider you calm and clear-minded, search for colors associated with those emotions. You would likely end up with a palette of muted blues and greens. Colors may also have different cultural meanings, so make sure to take that into account before setting anything in stone.

3) Choose complementary colors

Once you've settled on your core colors, broaden your palette by incorporating complementary shades. Make sure to include a dark color, a light color and a few shades in-between that speak to your ideal customers and clients. If you need inspiration, considering checking out a website like Coolors, which has a wide variety of user-created color schemes! Here's to getting creative with it 🍾

Who's behind all these branding insights? Let me fill you in, friend...

Hey there, and welcome – my name is Lita 👋 I'm the founder and CEO of 24 Carat Studio. We help entrepreneurs create brands they can stand behind. Whether your site looks like a Myspace profile from 2004 or you just can't seem to settle down on a logo and color palette that speaks to your ideal customers and clients, we've got your back!

3 resources to help you narrow down your brand identity...

1) Read this post on my blog. It breaks down how to DIY design a website that aligns with your brand's unique identity. Custom cursors – yes, please!

2) Subscribe to my YouTube channel. I upload videos weekly on everything from crafting a color palette that resonates with your ideal customers and clients to designing viral-worthy Instagram stories.

3) Book a free 15-minute consultation. If you are ready to get personal, book a complimentary chat and fill me in on all your branding goals.

Meet me in your inbox? I'm going to be in there tomorrow with tips for perfecting your brand's palette 🎨

Your color combo is... Indigo and Green Pantone

Congrats, friend 🎉 By completing this quiz, you've proven your commitment to building a cohesive brand and attracting your ideal customers and clients. Based on your responses, your top colors are indigo and green Pantone – now sit tight while I tell you why...

Your brand is all about creativity and imagining new solutions to decades-old problems. You push your audience to think outside the box and lean into their intuition without fearing judgement, so your colors should speak to that same message, right?

Because of its freshness, green Pantone is an apt option for your brand, especially when paired with wise, sincere indigo. Your colors will excite your customers and clients and encourage a more original outlook! That's the power of a palette.

"Color! What a deep and mysterious language, the language of dreams." – Paul Gauguin

Apricot and morning blue not to your taste? Here are 3 steps for building your own tantalizing brand palette...

1) Start with an emotion

By starting with an emotion, you can work backwards and come to a well-rounded decision as to which colors suit your brand. Try asking yourself how you want your audience to feel when they come across your content. For example, if you are a fitness brand, you might want your customers and clients to feel energized, driven, and determined. Once you've settled on a particular emotion, it's time to get down to the nitty-gritty and do some research...

2) Find colors for your desired emotion

Since colors elicit emotions, you can use them to influence how your audience feels in relation to your brand. For example, if you want potential clients and customers to consider you calm and clear-minded, search for colors associated with those emotions. You would likely end up with a palette of muted blues and greens. Colors may also have different cultural meanings, so make sure to take that into account before setting anything in stone.

3) Choose complementary colors

Once you've settled on your core colors, broaden your palette by incorporating complementary shades. Make sure to include a dark color, a light color and a few shades in-between that speak to your ideal customers and clients. If you need inspiration, considering checking out a website like Coolors, which has a wide variety of user-created color schemes! Here's to getting creative with it 🍾

Who's behind all these branding insights? Let me fill you in, friend...

Hey there, and welcome – my name is Lita 👋 I'm the founder and CEO of 24 Carat Studio. We help entrepreneurs create brands they can stand behind. Whether your site looks like a Myspace profile from 2004 or you just can't seem to settle down on a logo and color palette that speaks to your ideal customers and clients, we've got your back!

3 resources to help you narrow down your brand identity...

1) Read this post on my blog. It breaks down how to DIY design a website that aligns with your brand's unique identity. Custom cursors – yes, please!

2) Subscribe to my YouTube channel. I upload videos weekly on everything from crafting a color palette that resonates with your ideal customers and clients to designing viral-worthy Instagram stories.

3) Book a free 15-minute consultation. If you are ready to get personal, book a complimentary chat and fill me in on all your branding goals.

Meet me in your inbox? I'm going to be in there tomorrow with tips for perfecting your brand's palette 🎨

Your colour combo is... Sunshine Yellow and Teal

Congrats, friend 🎉 By completing this quiz, you've proven your commitment to building a cohesive brand and attracting your ideal customers and clients. Based on your responses, your top colors are sunshine yellow and teal – now sit tight while I tell you why...

Your brand is all about fun! You want nothing more than for your audience to crack a smile and let loose, so your colors should speak to that message, right?

Because of its playfulness, sunshine yellow is an apt option for your brand, especially when paired with a rich teal indigo. Your colors will excite your customers and clients and encourage a more positive outlook! That's the power of a palette.

"Color! What a deep and mysterious language, the language of dreams." – Paul Gauguin

Apricot and morning blue not to your taste? Here are 3 steps for building your own tantalizing brand palette...

1) Start with an emotion

By starting with an emotion, you can work backwards and come to a well-rounded decision as to which colors suit your brand. Try asking yourself how you want your audience to feel when they come across your content. For example, if you are a fitness brand, you might want your customers and clients to feel energized, driven, and determined. Once you've settled on a particular emotion, it's time to get down to the nitty-gritty and do some research...

2) Find colors for your desired emotion

Since colors elicit emotions, you can use them to influence how your audience feels in relation to your brand. For example, if you want potential clients and customers to consider you calm and clear-minded, search for colors associated with those emotions. You would likely end up with a palette of muted blues and greens. Colors may also have different cultural meanings, so make sure to take that into account before setting anything in stone.

3) Choose complementary colors

Once you've settled on your core colors, broaden your palette by incorporating complementary shades. Make sure to include a dark color, a light color and a few shades in-between that speak to your ideal customers and clients. If you need inspiration, considering checking out a website like Coolors, which has a wide variety of user-created color schemes! Here's to getting creative with it 🍾

Who's behind all these branding insights? Let me fill you in, friend...

Hey there, and welcome – my name is Lita 👋 I'm the founder and CEO of 24 Carat Studio. We help entrepreneurs create brands they can stand behind. Whether your site looks like a Myspace profile from 2004 or you just can't seem to settle down on a logo and color palette that speaks to your ideal customers and clients, we've got your back!

3 resources to help you narrow down your brand identity...

1) Read this post on my blog. It breaks down how to DIY design a website that aligns with your brand's unique identity. Custom cursors – yes, please!

2) Subscribe to my YouTube channel. I upload videos weekly on everything from crafting a color palette that resonates with your ideal customers and clients to designing viral-worthy Instagram stories.

3) Book a free 15-minute consultation. If you are ready to get personal, book a complimentary chat and fill me in on all your branding goals.

Meet me in your inbox? I'm going to be in there tomorrow with tips for perfecting your brand's palette 🎨