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Which brand design style is your best fit?

Ready to boost your business by defining and refining your brand? Take this 2-minute quiz to discover the style of design that fits your brand better than a cashmere glove. And standout from the crowd by having a memorable aesthetic that resonates with your ideal customers or clients!

Quiz Questions

  • 1.
    Which 3 words BEST describe your brand?
    • A.
      Playful, creative, entertaining.
      (Correlates to: Your personal brand design style is... The Flashy Merch Master.)
    • B.
      Friendly, supportive, calming.
      (Correlates to: Your personal brand design style is... Sunny Service with Simplicity )
    • C.
      Inspiring, bold, innovative.
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person))
    • D.
      Thoughtful, grounding, supportive.
      (Correlates to: Your personal brand design style is... Sunny Service with Simplicity )
  • 2.
    If you were a dessert, which would you be and why?
    • A.
      New York cheesecake with dark chocolate ganache! I’m rich,dreamy, and a total feast for the eyes.
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person))
    • B.
      Ice cream sundae with a party on top — I'm playful, even a little wild... I help you remember what it's like to be a kid!
      (Correlates to: Your personal brand design style is... The Flashy Merch Master.)
    • C.
      Carrot cake! I'm sweet and gentle with a classic vibe. Just thinking about me calms the chaos.
      (Correlates to: Your personal brand design style is... Sunny Service with Simplicity )
    • D.
      Strawberries and vanilla whipped cream — simple, traditional, and straightforward.
      (Correlates to: Your personal brand design style is... Sunny Service with Simplicity )
  • 3.
    Your business is primarily...
    • A.
      Product sales-based
      (Correlates to: Your personal brand design style is... The Flashy Merch Master.)
    • B.
      Service-based
      (Correlates to: Your personal brand design style is... Sunny Service with Simplicity )
    • C.
      I’m a lively storyteller, aka. an influencer.
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person))
  • 4.
    What type of design do you think best reflects your business?
    • A.
      Soft, warm, and feminine conveys my service-based biz.
      (Correlates to: Your personal brand design style is... Sunny Service with Simplicity )
    • B.
      Bold, strong, and fun to catch my customers’ and clients’ eyes.
      (Correlates to: Your personal brand design style is... The Flashy Merch Master.)
    • C.
      Trendy and interesting for my savvy, discerning clientele.
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person))
    • D.
      I’m undecided… please send help!
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person), Your personal brand design style is... The Flashy Merch Master., Your personal brand design style is... Sunny Service with Simplicity )
  • 5.
    How long have you been in biz, friend?
    • A.
      Just getting started! You could say I'm dipping my toe… before I dive in.
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person), Your personal brand design style is... The Flashy Merch Master., Your personal brand design style is... Sunny Service with Simplicity )
    • B.
      6 months to a year. I'm new but I'm completely committed to defining my style in the marketplace!
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person), Your personal brand design style is... The Flashy Merch Master., Your personal brand design style is... Sunny Service with Simplicity )
    • C.
      1-2 years! And it’s time to rework my startup DIY logo into a full on brand identity.
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person), Your personal brand design style is... The Flashy Merch Master., Your personal brand design style is... Sunny Service with Simplicity )
    • D.
      Several years now — it might be time to freshen up my look!
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person), Your personal brand design style is... The Flashy Merch Master., Your personal brand design style is... Sunny Service with Simplicity )
  • 6.
    What's your biggest challenge when it comes to creating your aesthetic?
    • A.
      It's easy for me to create style for someone else, but I’m indecisive when it's for myself.
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person), Your personal brand design style is... The Flashy Merch Master., Your personal brand design style is... Sunny Service with Simplicity )
    • B.
      Finding the time — there are so many other aspects of my business that I'd rather focus on... design is something with indirect results.
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person), Your personal brand design style is... The Flashy Merch Master., Your personal brand design style is... Sunny Service with Simplicity )
    • C.
      I need some experts... I’m good at a lot of things but not visual branding — let’s do this!
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person), Your personal brand design style is... The Flashy Merch Master., Your personal brand design style is... Sunny Service with Simplicity )
    • D.
      None of the above… I feel pretty great about my style, I get amazing feedback from my followers.
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person), Your personal brand design style is... The Flashy Merch Master., Your personal brand design style is... Sunny Service with Simplicity )
  • 7.
    You've successfully launched your business, and it's time to take a celebratory vacation! Where are you going?
    • A.
      I’m going on an opulent European buying trip! I love combining work and pleasure.
      (Correlates to: Your personal brand design style is... The Flashy Merch Master.)
    • B.
      I’m heading to a remote beach on The Sea of Cortez to release baby turtles and recharge my batteries.
      (Correlates to: Your personal brand design style is... Sunny Service with Simplicity )
    • C.
      Taos, New Mexico. Natural hot springs, a connected community, and some of the best hiking on earth.
      (Correlates to: Your personal brand design style is... Sunny Service with Simplicity )
    • D.
      Milan, Italy. Fashion week and an indie film fest — it’s a feast for the eyes!
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person))
  • 8.
    Your fairy grandmother is going to grant you one beautiful branding wish — what wish do you ask for?
    • A.
      She's dialed in all my storyboard elements, and my clients are flocking to my new style.
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person), Your personal brand design style is... The Flashy Merch Master., Your personal brand design style is... Sunny Service with Simplicity )
    • B.
      She's helped me nail down my ideal customer or client. I'm now super clear about how I want to present my brand.
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person), Your personal brand design style is... The Flashy Merch Master., Your personal brand design style is... Sunny Service with Simplicity )
    • C.
      She's helped me find the perfect team to define my whole aesthetic — she really knows how to speak my voice in design elements.
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person), Your personal brand design style is... The Flashy Merch Master., Your personal brand design style is... Sunny Service with Simplicity )
  • 9.
    Which of these quotes about sales MOST speaks to you?
    • A.
      “Always do your best. What you plant now, you will harvest later.” — Og Mandino
      (Correlates to: Your personal brand design style is... Sunny Service with Simplicity )
    • B.
      “It is better to fail in originality than to succeed in imitation.” — Herman Melville
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person))
    • C.
      “What differentiates sellers today is their ability to bring fresh ideas.” — Jill Konrath
      (Correlates to: Your personal brand design style is... The Flashy Merch Master.)
    • D.
      “Success isn't just about what you accomplish in your life; it's about what you inspire others to do.” — Unknown
      (Correlates to: Your personal brand design style is... The VIP (Visually Inspiring Person))

Quiz Outcomes

  • 1.
    Your personal brand design style is... The VIP (Visually Inspiring Person)
    You're a trendsetter and a natural born influencer — you're also super charismatic and entertaining!You have a knack for leading the pack and spotting style before anyone else. Whether in your party clothes or weekend duds you have a way of gathering followers.This visual intuition will come in very handy as you work on developing your unique brand fingerprint.Don’t hold back now, friend! This is your chance to put all that talent to work. When it comes to personal branding, it’s all about you!Turn your trials into joy and money. I mean, let’s face it, you’ve faced some challenges and come out smelling like a rose. That’s passion, my friend, and passion translates into changing the world.Here's a design tip to catapult your brand into the public eye:Creating a visual identity that cheers 📣 “I’ve been where you are and I’m here for you!” inspires you to go forward and it comforts your tribe knowing what to expect.Choose colors and fonts that are current and up-to-date. Keep your eye on Pantone’s annual announcements in early December. Since the year 2000 they’ve been influencing design colors....You can slightly alter your brand each year to stay recognizable while but keeping ‘em guessing!Creating a personal brand that’s relatable is your ticket to amping up your authority and getting seen effortlessly.“If no one hates it, no one really loves it.” — Jessica WalshBring Out Your Brand Identity: 3 Tricks for Getting Started1. Remember What Makes You UniqueSet some time aside to reconnect with your brand's essence — with a pen and paper, write down the answers to these questions:What's your why?What sets you apart?What’s unique about you next to most brands in your industry?What answers to questions do you find yourself repeating?Use this journaling exercise to get really clear about the kind of content you can use to bolster your authority. 2. Research Your Ideal Clients and CustomersWhen it comes to marketing and branding, knowing who you’re speaking to is 99.99% of the equation.A great way to understand your ideal clients is to pay special attention to the questions people are asking of the biggest influencers in your industry.Become intimately familiar with your customers needs, fears, desires, and dreams. Pay attention to influencers in your niche, so you know what they’re responding to.Make this kind of research a regular habit, so you can always stay on top of what's current.3. Create a Swipe File and Vision BoardGet inspired: Fonts, colors, shapes, imagery, and eras that call out to you can be a great jumping off point to defining your brand’s visual appeal.Live with your potential storyboards for a while and change them out until you feel convinced they’re working for you.These are the components that make up visual branding:• Logo• Colors• Typography• Imagery Styles• Composition StylesDesign your Dreams...Hey biz wiz, I'm Candy Creator, graphic designer and brand strategist for up-and-coming entrepreneurs who want to be seen and stand out.Creative strategizing was my first love. I cut my teeth doing bright branding and design for start-up entrepreneurs… Eventually I realized that I have a penchant for helping brands get more visible.Since 2017, I've been working with entrepreneurs helping them step into their own spotlight.A couple of notable clients I've helped get seen include abstract artist and influencer Samantha Magico, and software startup sensation VisionStamp.Get Your Brand Into the Limelight! I’ve Got You...Want to create an authentic connection with your audience? Check out my interview on The LogoType Podcast. I share how to unlock your brand's special sauce and boost your trust factor with your audience in no time.Need a sales page that reads like a love letter? Check out my visual voice mini course. In this free course, I share four steps to choosing a brand aesthetic that calls out to your customers without you having to.Questions for a designer? Book a private consultation with my tiny but mighty team of designers. In just twenty minutes, we'll help you discover your biggest opportunities to boost your audience with emblematic eye candy. 💌 Feel the Love 💌Now that you've got some insight into how you can define your brand with great design, head on over to your inbox for a special surprise from moi! You'll also get my Magic Storyboarding Color Picker to help you get dreaming big.I'm sooo excited for your brand to be seen in big ways, friend!
  • 2.
    Your personal brand design style is... The Flashy Merch Master.
    You’re bold and vivacious, clear and concise! Your ideal customer knows exactly what to expect when they show up in your shop, and you're super charismatic and entertaining.Your personal brand is all about getting quality merch into the hands of your customers. But you don’t stop at sales, you make sure your patrons are repeat purchasers by creating fun, exciting, trustworthy shopping experiences.You’ve built your biz on referrals and repeat purchases.Quality over quantity is your M.O.If you've solved problems in your own life, chances are good your story will help someone else solve theirs.Your fearless passion and enthusiasm translates into changing the world of commerce.Here's a design tip to catapult your brand into the public eye:Creating a visual identity that cheers 📣 “I’m confident I’ve got products to meet your needs!” is an inspiration and a comfort to your tribe knowing they can expect quality and consistency.Choose bold colors, clean lines, and crisp fonts to convey your brand’s style.“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” — Milton GlaserBring Out Your Brand Identity: 3 Tricks for Getting Started1. Remember What Makes You UniqueSet some time aside to reconnect with your brand's essence — with a pen and paper, write down the answers to these questions:What's your why?What sets you apart?What’s unique about you next to most brands in your industry?What answers to questions do you find yourself repeating?Use this journaling exercise to get really clear about the kind of content you can use to bolster your authority. 2. Research Your Ideal Clients and CustomersWhen it comes to marketing and branding, knowing who you’re speaking to is 99.99% of the equation.A great way to understand your ideal clients is to pay special attention to the questions people are asking of the biggest influencers in your industry.Become intimately familiar with your customers needs, fears, desires, and dreams. Pay attention to influencers in your niche, so you know what they’re responding to.Make this kind of research a regular habit, so you can always stay on top of what's current.3. Create a Swipe File and Vision BoardGet inspired: Fonts, colors, shapes, imagery, and eras that call out to you can be a great jumping off point to defining your brand’s visual appeal.Live with your potential storyboards for a while and change them out until you feel convinced they’re working for you.These are the components that make up visual branding:• Logo• Colors• Typography• Imagery Styles• Composition StylesDesign your Dreams...Hey biz wiz, I'm Candy Creator, graphic designer and brand strategist for up-and-coming entrepreneurs who want to be seen and stand out.Creative strategizing was my first love. I cut my teeth doing bright branding and design for start-up entrepreneurs… Eventually I realized that I have a penchant for helping brands get more visible.Since 2017, I've been working with entrepreneurs helping them step into their own spotlight.A couple of notable clients I've helped get seen include abstract artist and influencer Samantha Magico, and software startup sensation VisionStamp.Get Your Brand Into the Limelight! I’ve Got You...Want to create an authentic connection with your audience? Check out my interview on The LogoType Podcast. I share how to unlock your brand's special sauce and boost your trust factor with your audience in no time.Need a sales page that reads like a love letter? Check out my visual voice mini course. In this free course, I share four steps to choosing a brand aesthetic that calls out to your customers without you having to.Questions for a designer? Book a private consultation with my tiny but mighty team of designers. In just twenty minutes, we'll help you discover your biggest opportunities to boost your audience with emblematic eye candy. 💌 Feel the Love 💌Now that you've got some insight into how you can define your brand with great design, head on over to your inbox for a special surprise from moi! You'll also get my Magic Storyboarding Color Picker to help you get dreaming big.I'm sooo excited for your brand to be seen in big ways, friend!
  • 3.
    Your personal brand design style is... Sunny Service with Simplicity 
    Hi, my sweet friend! You're sunshiny, caring, and you have a knack for creating beauty through your warm, simple minimalism.You're generous, supportive, and the friend everyone turns to for advice. You have a knack for giving everyone a seat at the table. Creating an inclusive online community is not only going to light you up… it's what'll make you known.Your focus is service with a smile. You want to build a genuine community on platforms you feel comfortable with and make sure you stay in touch with your email subscribers. Whatever you choose, make connection the bottom line. You will become known by helping others to thrive!Here's a design tip to catapult your brand into the public eye: Choose warm, muted colors, fonts with soft edges, and maybe even some flourishes decorated with transparent layers.Whatever you choose, keep it minimalistic and refined, and your style will shine through.You have a powerful story to share. So get brave and go for it, friend!"Reciprocity is part of a healthy ongoing relationship. Nurture it by giving before asking for a request.” — Robert CialdiniBring Out Your Brand Identity: 3 Tricks for Getting Started1. Remember What Makes You UniqueSet some time aside to reconnect with your brand's essence — with a pen and paper, write down the answers to these questions:What's your why?What sets you apart?What’s unique about you next to most brands in your industry?What answers to questions do you find yourself repeating?Use this journaling exercise to get really clear about the kind of content you can use to bolster your authority. 2. Research Your Ideal Clients and CustomersWhen it comes to marketing and branding, knowing who you’re speaking to is 99.99% of the equation.A great way to understand your ideal clients is to pay special attention to the questions people are asking of the biggest influencers in your industry.Become intimately familiar with your customers needs, fears, desires, and dreams. Pay attention to influencers in your niche, so you know what they’re responding to.Make this kind of research a regular habit, so you can always stay on top of what's current.3. Create a Swipe File and Vision BoardGet inspired: Fonts, colors, shapes, imagery, and eras that call out to you can be a great jumping off point to defining your brand’s visual appeal.Live with your potential storyboards for a while and change them out until you feel convinced they’re working for you.These are the components that make up visual branding:• Logo• Colors• Typography• Imagery Styles• Composition StylesDesign your Dreams...Hey biz wiz, I'm Candy Creator, graphic designer and brand strategist for up-and-coming entrepreneurs who want to be seen and stand out.Creative strategizing was my first love. I cut my teeth doing bright branding and design for start-up entrepreneurs… Eventually I realized that I have a penchant for helping brands get more visible.Since 2017, I've been working with entrepreneurs helping them step into their own spotlight.A couple of notable clients I've helped get seen include abstract artist and influencer Samantha Magico, and software startup sensation VisionStamp.Get Your Brand Into the Limelight! I’ve Got You...Want to create an authentic connection with your audience? Check out my interview on The LogoType Podcast. I share how to unlock your brand's special sauce and boost your trust factor with your audience in no time.Need a sales page that reads like a love letter? Check out my visual voice mini course. In this free course, I share four steps to choosing a brand aesthetic that calls out to your customers without you having to.Questions for a designer? Book a private consultation with my tiny but mighty team of designers. In just twenty minutes, we'll help you discover your biggest opportunities to boost your audience with emblematic eye candy. 💌 Feel the Love 💌Now that you've got some insight into how you can define your brand with great design, head on over to your inbox for a special surprise from moi! You'll also get my Magic Storyboarding Color Picker to help you get dreaming big.I'm sooo excited for your brand to be seen in big ways, friend!