Summary of the best lead magnets in 2025
- Overall Best Lead Magnet: Quiz. If you want a general lead magnet you can use anywhere: social media, your website, podcast, ads, etc. Then go with a quiz. It’s evergreen and converts at 40% if you use the Interact quiz maker. A quiz can act as your 24/7 lead magnet that requires no oversight.
- Best Lead Magnet for a Particular Topic: Webinar. If you want a more in-depth lead magnet on one specific topic, then use a webinar. Webinars are a powerful way to build deep connection on one specific topic that your audience is interested in. While they are not as universally applicable as quizzes, they can be very effective when your audience is interested in one particular topic you can highlight with your webinar.
- Best Lead Magnet to go with one Social Post: Guide. If you want a simple, niche, lead magnet, then go with a guide. A guide can accompany any post you create, and it’s relatively easy to create a guide to go with a post you are making on socials.
1. Quizzes
The best lead magnet in 2025 is a quiz. Quizzes are converting better than ever because they are personal and uniquely human, in a world of AI. Lead magnet quizzes have the ability to create a conversation between the quiz maker and the quiz taker, which cuts through all the noise and creates a connection. With Interact, the best lead magnet quiz maker, the average conversion rate for lead generation quizzes is 40.1%. This means that 4 out of 10 people who complete a quiz become a lead. That is on average over 100 million leads generated with Interact quizzes since Interact was founded in 2013.
If you’d like more information about how to create effective lead magnet quizzes in 2025, click here to read, or click here to watch. You can use Interact to make your lead magnet quiz, and integrate directly with your email software for lead capture and segmentation.
2. Webinars
The second best lead magnet for 2025 is webinars. These can be live, or pre-recorded. People are gravitating towards webinars for the same reason they are gravitating towards quizzes. The length and depth of a webinar makes them more authentic and real. Treat your webinars like a long-form conversation, invite people to participate and be a part of it. The reason webinars are working as lead magnets in 2025 is that they are the antithesis of AI, you are showing up as a human for an hour or two, maybe even longer, and sharing your knowledge and expertise. You cannot fake that.
Webinar funnels have never been easier to create. Most email software platforms like Kit, Flodesk, and HubSpot, all have landing page tools built in now, so you can create that for your webinar registration page. Then use Zoom to host the webinar, and it couldn’t be simpler, no complicated tech funnels.
3. Guides
Sometimes you are talking about a specific topic, and you have a guide that goes along with the topic you are discussing. That’s the perfect time to offer up your guide as a free download. This works really well when you are covering simple things that have a longer form version attached.
Most email softwares now offer delivery of guides automatically. You can set up the guide opt-in pages using Flodesk, Kit, HubSpot, Klaviyo, etc. and then send people the guide when they opt-in. Most people use Canva to creat their guides.
