From July to September 2018, signups for Interact  went up 98%. It was the single largest increase we’ve ever seen, and since it happened everyone I’ve told has asked me what we did to see such a huge jump in so short a time, so I thought I’d share. (screenshot of new signups…
Continue reading →

Every day I speak with customers who are working on setting up quizzes. At the end of each and every conversation I get asked the same question. “What Should I Be Asking That I Didn’t?” Since quizzes are new to the marketing world and there’s not a ton of knowledge out there I think people…
Continue reading →

Every day for the last 6 years I’ve spoken to 5 or more marketers, that’s over 1,300 marketing people. As the founder of a company that makes lead magnets in the form of quizzes, one question I always ask is “What kind of lead magnet(s) are you already using?” which is relevant if you’re making…
Continue reading →

Once you begin building a quiz, one of the first questions that will come to mind is “how do I make this fun so people will actually take it?” Which is surprisingly way more difficult than you’d think and really throws people off. We’re not used to creating content that is “fun” even if we’ve…
Continue reading →

Facebook ads are difficult because you don’t exactly know why someone is seeing the ad you created. With Google and any other sort of search-driven ad you know exactly what someone is searching for and can create an ad that explains how you can do the thing being searched for. With Facebook though, you only…
Continue reading →

At interact we’ve now helped businesses generate more than 9 million leads using quizzes. Along the way some very distinct patterns have emerged that make up the difference between a quiz that builds a business and one that is just annoying and wastes the company’s money. Below are the top 5 marketing strategies that really…
Continue reading →

Why do people take quizzes? Yah they are fun, by why are they fun? What is it that makes us unable to resist clicking on yet another “What Kind of Cheese Are You?” quiz? There are two reasons, and both are much more psychological than you’d imagine. #1 Reason: We Like To Talk About Ourselves…
Continue reading →

I believe that you can measure the long-term success of a company on how many authentic conversations they have with people on an ongoing basis. Yes it is 2018 and yes a bunch of stuff is automated at this point. BUT, starting a company is a lot like starting a social movement. You need a…
Continue reading →

Create Bible Trivia or Personality Quizzes Using Interact At interact we’ve seen a lot of Bible quizzes being created recently, many of which are some of the most shared quizzes made on our tool. Today I want to walk you through the two most common types of Bible quizzes, the Bible Trivia Quiz and the…
Continue reading →

Interact hit the $1 Million revenue mark without spending anything on sales or marketing (outside of salaries for people who run our initiatives). It’s not even that we’re against spending money on paid marketing or sales, those things just don’t work for us, and we’ve wasted $300,000 pursuing outside sales. As co-founder at interact, I’m…
Continue reading →