Category: Marketing Strategy

In this post we’re going to take the position that social media works best when used as a gateway into email marketing which is where you’ll turn subscribers into buyers and make money.  This is one way to see things and not the only way, but from the data collected by Litmus, email marketing has […]

What is Content Marketing Content marketing is sharing answers to your customers’ most burning questions in the form of content. For the purpose of this article and the research behind it, we’ve narrowed the scope down to three types of content. Blogs, podcasts, and video.  In story form, you can think of content marketing in […]

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