Why do people take quizzes? Yah they are fun, by why are they fun? What is it that makes us unable to resist clicking on yet another “What Kind of Cheese Are You?” quiz? There are two reasons, and both are much more psychological than you’d imagine. #1 Reason: We Like To Talk About Ourselves…
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I believe that you can measure the long-term success of a company on how many authentic conversations they have with people on an ongoing basis. Yes it is 2018 and yes a bunch of stuff is automated at this point. BUT, starting a company is a lot like starting a social movement. You need a…
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Create Bible Trivia or Personality Quizzes Using Interact At interact we’ve seen a lot of Bible quizzes being created recently, many of which are some of the most shared quizzes made on our tool. Today I want to walk you through the two most common types of Bible quizzes, the Bible Trivia Quiz and the…
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Interact hit the $1 Million revenue mark without spending anything on sales or marketing (outside of salaries for people who run our initiatives). It’s not even that we’re against spending money on paid marketing or sales, those things just don’t work for us, and we’ve wasted $300,000 pursuing outside sales. As co-founder at interact, I’m…
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*Please read this post in its entirety, it’s very important to read in one sitting to get the full impact The most common objection we get about quizzes is this. “I don’t want to do a “What Type of Animal are You?” or “What Celebrity are You?” quiz because my brand is serious and that…
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The most common question I get about quizzes is this. “I see how quizzes are great if you sell to consumers, like in a clothing brand or some other sort of retail, but what about if we sell to businesses? I don’t see how that fits?” To which I say, when is the last time…
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The second most common question we get at interact is “Aren’t quizzes just for fun? My brand has a very strong reputation, won’t I be ruining it if we make a silly quiz? Super good question, and one to really dive into. I agree that if you make a “What Color are You?” quiz and…
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It is incredibly important to know who you’re selling to, and I’m not just talking about some vague idea of who you work with, but an actual, personal knowledge of the people on the other side of the internet who pay for your products and services. Surprisingly, the more I talk with marketers and ask…
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Make a quiz for your company at tryinteract.com Lately I’ve had the distinct privilege of being a guest on several podcasts based around marketing. One of the questions I always get on these shows is “What makes quizzes so popular? why do people love taking them so much?” At this point I have an answer…
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1. Quizzes This is a new strategy, and one that is quickly gaining in popularity. Quizzes have been huge online as just-for-fun content for a long time, but recently more and more companies are starting to use them as lead magnet. A quiz has the natural advantage of being very appealing to people in and…
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