Interactive content is personal content. It takes text and brings it to life by making it “just for you.” Ai is quite good at this, where you can input a large amount of information and the Ai will parse it down to different “personas” that deliver the right pieces of that information to the right people.
Now, I would also argue that some manual human intervention is also helpful in turning static content into interactive. What I mean is that when you pair something like branching logic with ai generation you can have a seriously powerful setup.
Here’s how it works. When you input text to the Ai quiz generator it scans what you input and breaks it into personas. These are personalized avatars based on the input text. They can include things like personalized learning pathways or product recommendations, since those are typically the goals for creating interactive content. At the end of the day you want your content to recommend paths towards working with you/your company that lead to dollars.
Once the personas have been generated the Ai will identify key elements of each person and create a question map that leads someone to the right outcome. In this way you are now making the block of text you started with into an interactive, personalized journey.
In real life what this looks like is the following. Let’s say you’re wealth advisors, like yourwealth.com and part of what you advise clients on is finding their core pursuits because there is a strong correlation between wealth and life satisfaction. There is a huge amount of options you could pursue as core pursuits. So you can create an interactive piece of content the guides people to the right ones.
The user going through this content answers questions about preferences and lifestyle.
Then the user is presented with an outcome that gives specific directives for core pursuits instead of having to comb through hundreds or thousands of options, they get just a few
Creating interactive, personalized experiences for your customers is easy with Ai. Ai models are great at inference, meaning they can understand what someone might want quite well. So all you have to do is input a URL of your content or copy/paste and the Ai does the work. Click below to try it out.
Create interactive content with Ai
Turn text into interactive in seconds