How to Sell Products Online with a Personality Quiz

So you want to sell products online by teaching what you know?

Awesome! Whether you’re about to launch your first business product or you’re trying to transition your service-based business to products, selling digital products can be a great way to make money while you teach and share your expertise.

It doesn’t hurt that you can make some (massive) passive income along the way, too.

Making passive income is considered “the dream” for many entrepreneurs because you can increase your profits over time without necessarily having to work more hours.

Who else is down with that?


Some product creators—like Pat Flynn, Marie Forleo, and Stu McLaren—have generated seven-figure profit with passive income products. You read that right…SEVEN-figures.

But before you run off and create your first digital product, do you have a plan in place for how you are going to market and sell it?

The whole “build it and they will come” strategy doesn’t work too well here.

If you don’t think about how you are going to sell products online, you may find yourself hearing crickets instead of celebratory “just got paid” notifications when you launch.

woman giving thumbs up sitting at a desk

Instead, I want to help you find ways to purposefully sell digital products with a personalized marketing strategy in mind. You can use the strategy to better connect with your ideal clients and provide an interactive experience that gets your audience totally hooked on what you offer.

Make your own quiz to sell products online

As you put your sales strategy together, you’ll want to focus on strengthening your email marketing efforts. Product creators typically rely on their email list to sell products at scale because it’s one of the most effective ways to reach your ideal audience. You’ll never have algorithms or other platform-regulated rules to worry about. Phew!

When someone signs up for your email list, they are personally inviting you into their most important digital space: their email inbox. Since they have full control over what messages come in and out, you’ll want to make sure your emails are packed with educational information they will love.

For every $1 you spend on email marketing, you can expect a return of $38 on average. You’ll have a hard time reaching even close to those numbers with paid social media marketing or pay-per-click advertising!

But to convince people to join your email list and sell products online, you’ll have to give them something they can get excited about.

Yeah, I’m talking about creating your own online quiz.

You may have seen quizzes work well on sites like Buzzfeed, but can they give you similar results when it comes to marketing your online business? YUP.

An online quiz gives your audience a fun, interactive experience while helping them learn more about who they are and how they think. This can be incredibly useful when you want to sell more digital products because the quiz creates a bond of trust that’s needed to drive more sales.

Ready to create your first quiz in a few clicks? Start now!

Why sell digital products with a personality quiz?

With a quiz, you’ll be able to generate more email subscribers by giving value with your in-depth quiz personality results. You can also segment your email subscribers by what they are most interested in learning about based on the questions they answer on your quiz. Segmenting simply means to divide people into interest groups.

Segmentation can be incredibly useful if you plan to sell multiple digital products in your shop. You can determine which digital product is best for each person who takes your quiz based on their personality result. Genius, right?

flow chart to segment audience based on quiz results

Lastly, your quiz will qualify certain email subscribers as “ready” or “not quite ready” for your digital product. That way, you won’t waste your time marketing a product that isn’t a great fit for your new email subscribe and risk turning them off.

Instead, you can continue building a relationship with the new subscriber through your email marketing efforts and prime them for other offers that are a better fit.

Ready to make your own quiz? Start today!

Decide what digital product type you want to sell

So you want to create a quiz, but have you decided on what kind of digital product you want to create?

If you haven’t created a product to sell quite yet, don’t fret. (Hey, that rhymed!)

There’s plenty of time to create a digital product that will wow your audience.

As you start to think about what offer you want your quiz to lead to, you’ll want to think about what topics your audience cares most about.

What does your audience want to learn more about? What are they looking for you to teach them? What kind of tutorials or exercises can you give them that will help them take action?

All of these questions will help you find a niche-specific product topic based on your expertise.

Once you have an idea in mind, it’s time to choose the format of your digital product.

Here are the most popular digital product types:

  • eBook or workbooks (typically priced from $15-45)
  • virtual summit recordings (typically priced from $45-245)

  • printables and templates (typically priced from $15-95)

  • membership sites (varies based on niche but typically $15-95/month)

  • online course (much larger price range depending on niche, $97-2000+)

Consider how much time will go into creating each digital product type.

You might be able to write an eBook in a weekend, but a membership site could take longer because you need to build out multiple resources. The same is true for creating an online course that has multiple video trainings.

Thinking about the amount of revenue you can generate compared to the amount of effort you need to put in will be helpful in making your decision.

If you still aren’t sure what kind of digital product you want to sell, take our What’s Your Passive Income Type? quiz to discover what might be your best fit.

But what if someone else already has the same digital product idea? It doesn’t mean you should scrap it. Instead, you’ll want to find ways to make your digital product different so you can sell its unique features. You’ve got this!

Once you have a digital product type in mind, you can move on to the next step of creating your lead generation funnel. This will be essential in transforming quiz takers into email subscribers and then into new customers. We’ve got some work to do!

Outline your lead generation funnel

Now that you know what you are selling, you need to figure out how you want to sell it. Building your quiz is an important step in the process but it’s not the only one.

 Enter in the lead generation funnel.

By taking the time to outline every step that a new visitor will take from completing your quiz to buying your digital product, you will be able to see how customers move through your sales process.

Most passive income product creators start by assessing where they are getting their quiz traffic. Some invest in paid ads on social media while others use Pinterest and search engine optimization to drive free traffic. Depending on your budget, you can choose a strategy that works best for your brand.

Once someone finds your quiz, they will begin with clicking the “start now” button on your quiz cover page and click through each screen to answer the quiz questions. When they reach the last page, your visitor will find an email opt-in page that gives them the opportunity to sign up for your email list.

Once someone finds your quiz, they will begin with clicking the “start now” button on your quiz cover page and click through each screen to answer the quiz questions. When they reach the last page, your visitor will find an email opt-in page that gives them the opportunity to sign up for your email list.

From there, they will be directed to either a separate landing page on your website or a follow-up email that describes their quiz personality in detail. Both will link to your digital product sales page so people can buy what you are selling.

steps of a marketing funnel

The best part about this entire quiz marketing funnel is that it can be completely automated!

You only have to set it up once so it is ready to run on its own. Then you can sit back, relax, and watch the sales come in.


It’s pretty much the coolest thing ever. You’ll wonder why you waited so long to get started, but hey, there’s no time like the present.

While this all sounds great, you may be wondering how you create all of those moving pieces inside the lead generation funnel. That’s what I’ll cover next.

Choose a quiz topic that relates to your digital product

This step should be easy now that you know what kind of digital product you are creating and what the product topic will be. Remember that it should be something that relates to your niche, meaning that it’s something you can be known for.

A quiz should be useful enough to give your audience a solution to a problem and fun enough to tell them something about themselves. When you have these two benefits working for you, you’ll be able to create a quiz title that draws people in.

Here are a few examples of quiz topics that could relate to digital product ideas:

  • A blogger who wants to teach her readers how to create a monetized blog from scratch in 30 days through an eBook could create a “What Kind of Blogger Are You?” quiz

  • A nutritionist who wants to create a special diet workbook could create a “Is Your Heart Healthy?” quiz to drive digital product sales

  • A personal trainer who wants to build seven-day workout plans based on his customers’ body types could create a “What Body Type Are You?” quiz

If you need more ideas to get your creative juices flowing, take a peek at our ready-to-use quiz templates. You can customize any of the quiz templates to your brand voice so the questions and answers sound more like you.

Create your quiz personality results

Now that you have your quiz topic and title chosen, you can move on to creating unique quiz personality descriptions. As a person takes your quiz, they will be answering questions that will automatically generate a best-fitting personality result at the end.

These personality results have the power to make or break your quiz, so it’s important to spend time crafting personality results that fit your audience and keep them engaged.

No two people are the same, of course, but there are personality similarities you can use to generate quiz results that feel like a natural fit.


As you create your personality results, we recommend choosing three to five quiz results so there is enough variety in what personality types your audience can be classified under without overcomplicating the quiz.

When you write your personality results, try to keep it positive. You may want to address challenges your audience has to relate it to your digital product’s solution, but keep the personality result upbeat and appealing in the initial description. People want to feel uplifted by their result!

quiz result description for the strategist

The personality quiz descriptions should be specific enough that they resonate with the person who took the quiz. If it feels too broad, people will think that they are just like everyone else and brush it off as useless.

Instead, try to include their traits, motivations, habits, and any other determining factors that feel relevant to the audience member. Your goal is for a quiz taker to read their description and walk away feeling like you read them like a book.

woman writing at a desk and description of the quiz result

Try to keep your personality description to three to four sentences on the quiz page. If you want to share more information into the personality description, you can write more in the email sequence that follows after someone signs up for your email list. But more on that later!

Write your quiz questions and answers

After you have your personality quiz results nailed down, you can strategize what kind of questions you want to ask your audience and pair each answer with its corresponding result. This will help you determine the path for each quiz taker to find their perfect-fit result.

When you brainstorm quiz questions, revisit your quiz title and topic. What kind of questions naturally arise? Then look at your personality quiz results. Put yourself in their shoes and ask yourself how each personality type would answer the question.

For example, if a wedding florist like Wild Fleurette wanted to create a quiz to help brides understand what their ideal bouquet style would be, they might want to create quiz questions to assess the bride’s wedding style, bridal gown preferences, color palette, and more.

quiz question of where you want to celebrate wedding quiz question about how would you describe your dream wedding

In the same way, think about the problem your digital product is solving. What questions can you thoughtfully ask that will give your audience insight into what you want to help them with, all while staying personable and approachable? This is your sweet spot!

You can also add in a few quiz questions that are just for fun! If they connect to your personality results, that’s great, but don’t feel like they have to influence their final personality result. This will help you make the quiz more light-hearted and enjoyable.

women watching movies with quiz question abot what movie describes your relationships

Develop your quiz inside Interact

Now it’s time to put it all together inside our Interact quiz building platform. Once you sign up for an account, you can input your quiz questions and answers right into the platform along with your personality result descriptions.

Once you include your quiz answers and results, you’ll want to choose which answers correlate with which personality quiz result. We call this your personality quiz logic.

Every quiz question should have a correlation to a possible personality outcome in order for it to be accurate for quiz takers. That way, there’s an equal number of possible correlations so their personality result is completely dependent on how they answer the questions.

 screenshot showing how to link answers to results

If you have four personality results, it makes sense to include four potential answers for each question. It will make it much easier to find answer-to-result correlations that you can use.

Try to write your answers in a way where the result correlation is not completely obvious. You want to be able to surprise and delight each quiz taker.


To keep your visitors engaged, you may want to add quiz imagery to some of your questions to illustrate each answer. This will grab their attention since 90% of the information our brains process is visual.

Including stock photos, branded graphics, icons, or illustrations will help quiz takers visualize what the question is asking them as they quickly skim through the answer options. It’ll also add a little personality to your quiz! See this quiz question example from Cassandra Sheppard to see what I mean.

question with pictures that fit with answersMost of our Interact customers say it takes less than an hour to get set up with the quiz after you’ve already written the questions, answers, and personality descriptions.

What are you waiting for? Get started on your quiz today!

 Create a quiz follow-up email sequence

It’s cool if people take your quiz, but do you know what’s even better? When they decide to sign up for your email list after taking the quiz. This is an optional add-on for Interact users, but it makes a big difference when you are trying to grow your email list.

When you decide to collect email addresses at the end of your quiz, you’ll want to provide more information about what a new subscriber will receive when they sign up. This clarity will help them build trust with you and feel more confident in giving you their email address.

form to optin to email list to get quiz results


After someone signs up for your email list, then what?

This is where most content creators feel stumped. If you aren’t sure what to send after someone gives you their email address, don’t fret. You can create a follow-up email sequence that can be customized to each personality result.

Here’s what you can write about in each email:

  • Email 1: Expand on what their personality result is

  • Email 2: Add value by including tips and tricks to help them solve a relevant problem

  • Email 3: Introduce yourself and build curiosity in what you offer

Easy, right? Creating a follow-up email sequence gives you more of an opportunity to build a relationship with your new subscriber than a simple quiz result description. It opens up a conversation that they can take part in through your email marketing.

Your email sequence also gets your new subscriber used to opening emails from you, which can increase your open rates and help you measure audience engagement.

To build even more of a connection with your audience, you’ll want to include personalized resources that will help them learn more about your quiz topic or more about their unique personality. These recommendations get clicked on 2.3x more than your average link, so use this space wisely!

One of the best parts is that your email sequence can be totally automated. Once you connect your email marketing software to your Interact quiz, you’ll be able to automate the whole email marketing process. You only have to set it up once.

We offer tool integrations with many leading email marketing software providers like ConvertKit, Mailchimp, ActiveCampaign, Drip, AWeber, and more. Take a peek at our full list of tool integrations here.

Implement your quiz on your website

Now that your quiz is all set up in our Interact quiz building platform and you’ve connected your automated email sequence, you’re ready to start marketing the quiz. I recommend embedding the quiz on your website so your visitors are able to access and take the quiz without leaving your website.

It’s also great to keep your audience engaged on your website so after they receive their result, they will continue to interact with your website. You can use social media platforms, paid advertisements, and other tactics to help you drive traffic to the quiz on your website.

Here are some places on your website you can add your quiz:

  • embed the quiz on your homepage (like this)

  • create a website announcement banner with a button to take the quiz (like this)

  • include the quiz in the footer of your website (like this)

  • create its own landing page to direct traffic directly to your quiz (like this)

When people take the quiz on your website, they’ll be more likely to trust your personality results and sign up for your email list. If you want to go above and beyond, you may want to add in an extra freebie to convince people to opt-in for your email list.

Liz Lajoie from Zen Money CFO added a free kit of financial planning resources at the end of her quiz to increase email sign-ups. She even mentioned that the resources are typically priced at $97 but she’s giving them away exclusively to her email subscribers. It helps to quantify the added value someone is getting by signing up.

Optin offering free Quick Start Kit with a value of $97 as an incentive to subscribe

What offer could you add to your quiz opt-in to sweeten the deal? Get creative!

Sell more products online and make your own quiz today

I’ve just given you inside scoop on our step-by-step process of creating your own personality quiz, but now the ball is in your court to start creating it.

 It might take an initial time investment up front, but after you create the quiz materials now, you’ll be able to automate the whole process so it runs on its own.

Just think about having a high-performing email opt-in you don’t have to touch…


Seems dreamy, huh?

Let’s get you started with an Interact account!

What is the best quiz for you business?

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