How Christal Allen Converts 42.3% of Leads with a Quiz

What inspired you to create a quiz?

I first heard about quizzes through Amy Porterfield’s membership when Chanti Zak hosted a bonus workshop on quiz building. I was immediately drawn to the idea, but it took a couple of years before I started working on my relationship quiz

Quizzes are a great way to build your audience while providing a lot of value. They’re fun to take and help your audience interact with you and your world in a whole new way.

My quiz also allowed me to share resources and advice based on quiz-takers’ result types. Quiz-takers can learn about the tendencies they have in their relationship and why things are happening the way they are. This kind of information is invaluable!

quiz cover for What kind of wife or girlfriend are you that converts 42.3% of leads
Key Takeaway: If you’re like Christal, you may have heard about the magical (and slightly addictive) power of online quizzes in business. They are fun to create and build a more personal connection with your audience, all while running on autopilot. If you want to learn more about the benefits of quizzes, read more here.

What problems were you hoping to solve with a quiz?

Building the know-like trust factor in business is so important! I figured the quiz would help me speed up that process so I could connect with more potential coaching client leads.

Before launching my quiz, I was doing other things to market myself, but none were working well consistently. I was also gearing up for a rebrand and wanted a lead magnet that could add value to my warm audience while attracting a cold audience.

The quiz helped me confidently transition from business coaching for realtors to relationship and life coaching for female professionals and realtors. It’s a very niche market, but it’s been a fairly smooth transition.

Christal Allen relationship workshop invitation
Key Takeaway: If you’re looking to rebrand, launching a quiz with your refreshed website and branding is a great way to celebrate! Every business evolves, so embrace the changes by creating a quiz that convinces your current audience to stick around while attracting more leads who fit your ideal client description.  

How does your work as a relationship coach relate to the quiz?

Right now, I work with women in a 1:1 setting through a 12-week relationship coaching container. It’s important for the quiz to reach the right kind of leads rather than appeal to everyone. 

If a woman is interested in my coaching services and has taken the quiz before our initial consultation, we’ll use her quiz results to start our conversation. This gives us a similar language as we discuss her unique relationship.

Booking more 1:1 coaching clients from my quiz has always been the goal. I also offer a free monthly workshop introducing my work, but my quiz has been a primary lead driver for my business.

Relationship coaching header with Book a sales call CTA
Key Takeaway: Since most coaches who work in a 1:1 setting charge a premium for their services, creating more free resources—like quizzes—is beneficial to building trust. You’ll need more time to engage with leads before they invest in high-ticket programs and services, and a quiz is a great way to get started.

What kind of results and feedback have you received so far?

One of the main ways I get traction with my quiz is through Facebook ads. I turn the ads on and off, depending on how they’re performing and what my current client schedule looks like. 

I’ve been fascinated with how well the quiz has performed over time. In under a year, the quiz has generated over 600 quality leads with a conversion rate of 42.3%.

Women from my audience often reach out and say their results were spot-on. I gained a lot of feedback when I tested the quiz with a beta group, but now that it’s out in the world, I’m hearing even more about how helpful it is.

Interact analytic funnel converts 42.3% of leads
Key Takeaway: Think about where you could be a year from now with a fun online quiz that automatically generates leads on your behalf. Would it mean more sales for your e-Commerce shop, more clients for your freelance business, or more email subscribers for your paid newsletter? No matter what you create, a quiz can help you connect with more of the right people.

How did you create your result types?

I wanted to take a fun approach to pretty recognizable personality types. I included popular personality types, like the Ride-or-Die woman and the Lover type. With four main quiz result types, I knew the women in my audience would resonate with at least one.

I assumed the Lover type would be the most common, and I was correct! Interact gives me access to data that backs this up, giving me more confidence in how I’m marketing through my quiz and elsewhere.

Lover Type quiz result

When creating the quiz result landing pages, I wanted to give quiz-takers different options so they could make a deeper connection with me and my work as a relationship coach. I also shared three personalized tips to each type, so they have a specific place to start.

3 tips for quiz result
Key Takeaway: Go above and beyond by adding value and creating landing pages for each type. You’ll have more room to expand on quiz-takers’ distinct personalities and characteristics, helping them feel uniquely seen and understood. When they land on your landing page, you have their attention, so make the best use of it!

Was there anything about the quiz-building journey that surprised you?

It was definitely a process! Going into it, I knew I wouldn’t create everything overnight. It took a couple of weeks to create the quiz, since I had other work and responsibilities, but Interact made it way easier with their free templates and resources

I followed Interact’s courses and blog posts to learn how to set up the quiz, and the templates helped me write everything. My quiz result landing pages were inspired by Interact examples, and I used their strategies to create my follow-up email sequence, too. 

I had to redo the quiz once because the quiz answer options made the results seem too obvious, but now, the new version feels like a better fit.

quiz question on how you make decisions
Key Takeaway: If you aren’t sure exactly where to start, Interact has a step-by-step course and community that’s filled with tutorials, guides, and templates to help you in your quiz-building journey. We’re here to help every step of the way! 

What’s your biggest advice for new quiz creators?

Have fun with it! Try to be clear and concise when creating your quiz questions and answers. Each question should be simple and easy to understand. I also recommend adding answer images to each option.

Let your quiz be a great way to connect with your audience. Be thoughtful when setting up your quiz and enjoy the process. 

What is the best quiz for you business?

Quizzes are super effective for lead generation and selling products. Find the best quiz for your business by answering a few questions.

Take the quiz