How To Make The Logic For Your Personality Quiz

How the logic behind a quiz works is still largely a mystery, and even with an explanation of the system behind a quiz it can still be very difficult and time-intensive to come up with the actual logic for your particular use case. This issue can be such a problem that many interact customers delay launching their quizzes or never actually do because they are stuck on how to set up the logic.

What I want to do in this piece is not just tell you how the scoring systems of quizzes work, but more importantly the way you can go about coming up with the actual logic for your quiz.

With interact you have 3 types of logic to choose from, and we’ll go through the theory behind each to set you up for building your own. The three types of scoring are.

1. Personality

2. Scored

3. Assessment

I wrote a super long article explaining the types of quizzes, but you can also just see the quiz graphic below for how each one works. We’re just covering those briefly because the purpose of this article is not to tell you what the types of logic are, but rather how you can come up with your own logic for a quiz.

In this article we are going to focus only on the personality quiz logic because it is the most complicated.

for this article

 How to come up with logic for a personality quiz

1. Write down all of your results

The first step in setting up the logic of a personality quiz is to write down all of your results, the personalities that people can get when they finish the quiz. The reason we write these first is because we need to know what the outcomes are and then work backwards from there so everything fits together. For the purposes of this article I am going to follow the show “The Bachelorette” because the folks in our office were making a quiz about it last week and did a really great job of documenting the whole process.

As you can see in the image below, they’ve written out all of the potential winners on the white board.

board new

2. List out the most prominent attributes of each result

I always recommend going on the side of positivity, so write down all the good things about each of your results first, then write down the negatives. This is where you can get others involved, just throw things out there and write them down, nothing is a bad idea. As you can see on our example not every personality even has equal numbers of attributes, just come up with whatever you can for this part.

3. Group the attributes into categories

So for example, “occupation” would be a category in our Bachelorette example, because that’s one of the attributes that’s listed on nearly every outcome. The reason we are grouping these into categories is because we are going to write questions where the answers are the attributes of a particular results and that is how we’ll go from our questions to our personalities.

4. Write questions for each category with an answer for each personality

So in step three we made 4 categories.

1. Occupation

2. Location

3. Interests

4. Priorities

For each of these 7 categories we’ll write a question. Each question will have an answer that represents one or more of the personalities so that every personality is represented in each question as an option.


This way every personality will have an equal chance of being picked if the questions were answered randomly. As people take your quiz they’ll have preferences and those preferences will result in seeing the personality that actually matches who they are.

So I’m going to end up with 4 questions on this particular quiz (we recommend trying to reach 7 total questions but this will suffice for this example). My four questions will now be.

1. Which of these occupations do you like most? (for occupation)


A. Sales (Garr, Blake)

B. Venture Capital (Chicken)

C. Model (Jordan)

D. Football (Colton)

E. Engineer (John)

F. Graphic Designer (Wills)

G. Banker (Jason)

2. Which place do you find most appealing? (for location)


A. Nevada (Garr)

B. Colorado (Chicken, Colton, Blake)

C. Florida (Jordan)

D. California (John, Wills)

E. New York (Jason)

Here’s how that translates into the interact quiz builder when you set up the correlations for this question.


3. Which of these interests do you most align with? (for interests)

A. Success (Garr)

B. Love (Chicken)

C. Looks (Jordan)

D. Charity (Colton)

E. Adventure (John)

F. Social Justice (Wills)

G. Relaxing (Blake)

H. Squad Goals (Jason)

4. Which of these priorities do you think is most important? (for priorities)

A. Family (Garr, Jason)

B. Fame (Chicken, Jordan, Colton)

C. Stability (John, Blake, Wills)

To complete this quiz you’d input all four of these questions into the system and then add a few more either based roughly on the data you have or just as filler questions that don’t actually correlate to any of the personalities (this is a trick that most quizzes use, having questions that don’t actually matter). We’ve got a list of quiz questions you can pull from to add in a few extras.

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